Rascasse Audience Intelligence

Kia Optima Audience in United States

A data profile of the people who buy, follow and care about Kia Optima in United States — modelled from more than twelve digital signal sources. Kia Optima has an estimated audience of 800,170 people in United States.

#208among Car Model in United States#824in Cars & Mobility

The average Kia Optima fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kia EV6, Google News, Kia Sorento, with strongest over-indexing on Kia EV6 (76.5× the country average).

Demographically, the Kia Optima audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Optima fan in United States is more male, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Kia EV6.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Optima profile in United States.

Audience size
800K
in United States
Gender
37.2%♀
62.8% male
Age
40.6
average years
Country rank
#27450
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Optima fans

37.2% are female, 62.8% are male, average age 40.6.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Kia Optima audience in United States
MetricValue
Female37.2%
Male62.8%
Average age40.6
Estimated audience size800,170
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Kia Optima audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Kia Optima audience comes from United States.

Worldwide audience distribution share by country for Kia Optima
CountryShare
United States18.7%
Brazil14.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Optima audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Optima fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.54×
02Georgia~40K1.50×
03Alabama~20K1.50×
04Louisiana~10K1.44×
05Arizona~20K1.42×
06Arkansas~9K1.39×
07Tennessee~20K1.38×
08Oklahoma~10K1.37×
09Indiana~20K1.31×
10Missouri~20K1.31×
11Kansas~8K1.29×
12North Dakota~2K1.29×
13Kentucky~10K1.28×
14Utah~9K1.25×
15South Carolina~10K1.24×
16Florida~70K1.21×
17Texas~80K1.20×
18North Carolina~30K1.20×
19West Virginia~4K1.20×
20New Mexico~5K1.17×
21Idaho~4K1.12×
22Iowa~7K1.10×
23Ohio~30K1.05×
24Nebraska~4K1.03×
25Delaware~2K1.01×
26Nevada~8K1.00×
27Illinois~30K0.99×
28California~90K0.98×
29Virginia~20K0.94×
30Hawaii~3K0.92×
31South Dakota~2K0.92×
32Pennsylvania~20K0.85×
33Rhode Island~2K0.82×
34Oregon~7K0.81×
35Maryland~10K0.80×
36Washington~10K0.78×
37Minnesota~9K0.78×
38Colorado~10K0.77×
39Wisconsin~9K0.77×
40New Jersey~20K0.75×
41Alaska~1K0.75×
42Michigan~20K0.74×
43Connecticut~6K0.73×
44New Hampshire~2K0.72×
45Maine~2K0.71×
46Washington, District of Columbia~2K0.70×
47Vermont<1K0.70×
48Montana~1K0.65×
49Massachusetts~10K0.61×
50New York~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Kia Optima, United States
0.58×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Optima audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Optima audience
#·InterestCategoryAffinity×
01Kia CadenzaCars & Mobility149.57×
02MarmarisTravel & Leisure87.93×
03Kia CeratoCars & Mobility82.08×
04Kia RioCars & Mobility80.04×
05Kia EV6Cars & Mobility76.50×
06Hyundai SonataCars & Mobility47.84×
07Kia SorentoCars & Mobility47.64×
08Hyundai AccentCars & Mobility45.24×
09Mazda6Cars & Mobility42.94×
10Kia ForteCars & Mobility42.30×
11Chevrolet CruzeCars & Mobility41.07×
12Seven (Korean singer)Music & Radio38.59×
13Nissan JukeCars & Mobility35.98×
14Hyundai Santa FeCars & Mobility35.69×
15Ford FocusCars & Mobility27.60×
16Hyundai ElantraCars & Mobility25.14×
17Toyota SequoiaCars & Mobility22.42×
18Google NewsNews13.35×
19Bachata (dance)Music & Radio10.03×
20Chat GPTTechnology & Electronics7.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Optima audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Optima audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.81×
Need for SecurityCONSERVATISM1.93×
Family OrientationCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Optima audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
Design AffinityPREMIUM0.77×
TraditionCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Optima have in United States?

Kia Optima has an estimated audience of 800,170 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kia Optima fans?

37.2% of Kia Optima fans are female, 62.8% are male, with an average age of 40.6 years.

03

Which brands do Kia Optima fans like most?

Kia Optima fans show strongest brand affinity for Kia EV6 (76.5×), Google News (13.35×), and Kia Sorento (47.64×) over the country average.

04

Where do Kia Optima fans live in United States?

Kia Optima fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Optima fans also like?

Beyond Kia Optima itself, the audience over-indexes on Google News (13.35×), Kia Sorento (47.64×), Hyundai Sonata (47.84×), and Seven (Korean singer) (38.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Optima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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