Kia Optima Audience in United States

Kia Optima logo

Kia Optima has an estimated audience of 796,962 people in United States. 37.2% are female, 62.8% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Kia EV6, Google News, Kia Sorento, Kia Rio, Hyundai Sonata.

The average Kia Optima fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia EV6, Google News, Kia Sorento, with strongest over-indexing on Kia EV6 (76.5× the country average). Demographically, the Kia Optima audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Kia Optima fans

Demographic split for Kia Optima audience in United States
MetricValue
Female37.2%
Male62.8%
Average age40.6
Estimated audience size796,962

Audience persona

The typical Kia Optima fan in United States is more male, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Kia EV6.

Top regions in United States

Top regions ranked by reach for Kia Optima in United States
RegionReachAffinity
California91,0081.04×
Texas85,7801.25×
Florida66,8001.24×
Georgia37,7681.54×
North Carolina30,0711.25×
New York27,5820.62×
Illinois27,5351.04×
Ohio26,5461.08×
Arizona24,1081.48×
Pennsylvania23,0790.86×
Tennessee21,8171.36×
Indiana18,5851.28×
Virginia18,3500.95×
Missouri17,3891.35×
Alabama16,9531.52×
New Jersey15,5740.77×
Michigan15,3910.74×
South Carolina14,8721.24×
Louisiana14,1001.37×
Kentucky13,0891.31×
Washington12,7160.8×
Oklahoma11,8171.34×
Maryland10,9020.8×
Mississippi9,6781.47×
Colorado9,6140.77×
Massachusetts9,5020.61×
Arkansas9,0251.37×
Utah8,8511.24×
Wisconsin8,6850.72×
Minnesota8,6710.76×
Kansas8,1141.29×
Nevada7,7921.01×
Oregon7,3150.8×
Iowa6,8761.05×
Connecticut5,6950.71×
New Mexico4,6341.16×
Idaho4,4811.12×
West Virginia4,2501.15×
Nebraska3,9801×
Hawaii2,9980.88×
North Dakota2,4421.49×
Delaware2,0000.91×
Rhode Island1,8630.73×
Maine1,7530.61×
New Hampshire1,7230.55×
Washington, District of Columbia1,5320.64×
South Dakota1,5130.82×
Montana9890.45×
Alaska8390.49×
Wyoming6710.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia Optima audience
BrandAffinityCategory
Kia EV676.5×Cars & Mobility
Google News13.35×News
Kia Sorento47.64×Cars & Mobility
Kia Rio80.04×Cars & Mobility
Hyundai Sonata47.84×Cars & Mobility
Hyundai Santa Fe35.69×Cars & Mobility
Seven (Korean singer)38.59×Music & Radio
Kia Cadenza149.57×Cars & Mobility
Mazda642.94×Cars & Mobility
Kia Forte42.3×Cars & Mobility
Marmaris87.93×Travel & Leisure
Ford Focus27.6×Cars & Mobility
Toyota Sequoia22.42×Cars & Mobility
Hyundai Elantra25.14×Cars & Mobility
Chat GPT7.21×Technology & Electronics
Hyundai Accent45.24×Cars & Mobility
Kia Cerato82.08×Cars & Mobility
Ford Focus (third generation)43.45×Cars & Mobility
Nissan Juke35.98×Cars & Mobility
Bachata (dance)10.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia Optima audience
TraitClusterScore
Family OrientationCONSERVATISM2.03
Need for SecurityCONSERVATISM1.97
Quality AwarenessPREMIUM1.54
Price SensitivityPREMIUM1.24
Urban LifestyleOPEN1.16
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Kia Optima
CountryShare
United States18.5%
Brazil15.2%
Germany6.1%

See Kia Optima audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Kia Optima have in United States?

Kia Optima has an estimated audience of 796,962 people in United States, concentrated in California and Texas.

What is the gender split and age of Kia Optima fans?

37.2% of Kia Optima fans are female, 62.8% are male, with an average age of 40.6 years.

Which brands do Kia Optima fans like most?

Kia Optima fans show strongest brand affinity for Kia EV6 (76.5×), Google News (13.35×), and Kia Sorento (47.64×) over the country average.

Where do Kia Optima fans live in United States?

Kia Optima fans in United States are most concentrated in California (reach 91,008), Texas (reach 85,780), and Florida (reach 66,800). These three regions account for the largest share of the active audience.

What other brands do Kia Optima fans also like?

Beyond Kia Optima itself, the audience over-indexes on Google News (13.35×), Kia Sorento (47.64×), Kia Rio (80.04×), and Hyundai Sonata (47.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Optima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.