Toyota Sequoia Audience in United States

Toyota Sequoia has an estimated audience of 2,756,093 people in United States. 25.1% are female, 74.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Toyota Land Cruiser, Microblogging, Singer-songwriter.

The average Toyota Sequoia fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Toyota Land Cruiser, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Toyota Sequoia audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Sequoia fans

Demographic split for Toyota Sequoia audience in United States
MetricValue
Female25.1%
Male74.9%
Average age41.5
Estimated audience size2,756,093

Audience persona

The typical Toyota Sequoia fan in United States is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Toyota Sequoia in United States
RegionReachAffinity
California261,4560.86×
Texas226,2940.96×
Florida131,5020.7×
New York110,1200.72×
Pennsylvania81,5220.88×
North Carolina68,2000.82×
Georgia67,6470.8×
Tennessee61,1811.11×
Illinois60,4840.66×
Ohio56,7580.67×
Virginia56,1870.84×
Arizona55,7710.99×
Washington54,7630.99×
Oregon44,3361.4×
Michigan42,3430.59×
New Jersey41,1360.59×
Colorado40,9380.94×
Alabama40,4941.05×
Indiana40,3330.8×
Kentucky39,7431.15×
Missouri38,9220.88×
South Carolina36,6810.88×
Louisiana36,5311.03×
Oklahoma34,6061.13×
Massachusetts33,1710.61×
Maryland31,9510.67×
Wisconsin29,7020.72×
Minnesota27,9490.71×
Utah27,0361.1×
Arkansas26,4141.16×
West Virginia24,3911.9×
Mississippi23,5231.04×
Nevada21,2950.8×
Kansas20,1850.93×
Iowa19,2080.85×
Connecticut18,5230.67×
Idaho17,5501.27×
New Mexico14,5471.05×
Nebraska13,2870.96×
Hawaii12,6541.07×
North Dakota11,6032.05×
New Hampshire10,4960.97×
Montana10,3611.36×
Vermont10,2532.12×
Maine9,9241.01×
South Dakota8,8491.39×
Alaska8,5271.45×
Delaware7,3430.97×
Rhode Island7,2840.83×
Wyoming5,9321.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Sequoia audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Toyota Land Cruiser21.55×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Honda Pilot20.01×Cars & Mobility
Income tax13.19×Business & Career
Lexus GX24.69×Cars & Mobility
Mazda627.43×Cars & Mobility
AutoZone4.06×Cars & Mobility
Toyota Tacoma12.44×Cars & Mobility
Mazda CX-343.65×Cars & Mobility
Toyota Highlander12.46×Cars & Mobility
Toyota Camry10.44×Cars & Mobility
Ford Explorer12.85×Cars & Mobility
Headlamp10.61×Cars & Mobility
Toyota Corolla10.69×Cars & Mobility
O'Reilly Auto Parts4.66×Cars & Mobility
Hatchback6.48×Cars & Mobility
Advance Auto Parts4.62×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Sequoia audience
TraitClusterScore
Need for SecurityCONSERVATISM2.13
Quality AwarenessPREMIUM1.77
Family OrientationCONSERVATISM1.73
IndulgenceJOY1.46
PatriotismCONSERVATISM1.27
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Toyota Sequoia
CountryShare
United States71.4%
Colombia6.4%
Canada4.5%

See Toyota Sequoia audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Sequoia have in United States?

Toyota Sequoia has an estimated audience of 2,756,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Sequoia fans?

25.1% of Toyota Sequoia fans are female, 74.9% are male, with an average age of 41.5 years.

Which brands do Toyota Sequoia fans like most?

Toyota Sequoia fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Toyota Land Cruiser (21.55×) over the country average.

Where do Toyota Sequoia fans live in United States?

Toyota Sequoia fans in United States are most concentrated in California (reach 261,456), Texas (reach 226,294), and Florida (reach 131,502). These three regions account for the largest share of the active audience.

What other brands do Toyota Sequoia fans also like?

Beyond Toyota Sequoia itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Toyota Land Cruiser (21.55×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Sequoia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.