Rascasse Audience Intelligence

Subaru Outback Audience in United States

A data profile of the people who buy, follow and care about Subaru Outback in United States — modelled from more than twelve digital signal sources. Subaru Outback has an estimated audience of 2,384,091 people in United States.

#81among Car type in United States#55among Car Model in United States#415in Cars & Mobility

The average Subaru Outback fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subaru Forester, Subaru Baja, Subaru Legacy, with strongest over-indexing on Subaru Forester (50.72× the country average).

Demographically, the Subaru Outback audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subaru Outback fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Subaru Forester.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subaru Outback profile in United States.

Audience size
2.4M
in United States
Gender
27.6%♀
72.4% male
Age
39.6
average years
Country rank
#12375
Car Model in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subaru Outback fans

27.6% are female, 72.4% are male, average age 39.6.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Subaru Outback audience in United States
MetricValue
Female27.6%
Male72.4%
Average age39.6
Estimated audience size2,384,091
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Subaru Outback audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3916%
40-4918%
50+26%
Fig. 04

Worldwide distribution

43.2%

of the worldwide Subaru Outback audience comes from United States.

Worldwide audience distribution share by country for Subaru Outback
CountryShare
United States43.2%
Australia6.6%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subaru Outback audience in United States is strongest.

Fig. 05

Top regions by affinity

Subaru Outback fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~6K1.39×
02Colorado~50K1.35×
03West Virginia~10K1.34×
04Washington~60K1.31×
05Utah~30K1.31×
06Idaho~10K1.29×
07Maine~10K1.28×
08Oregon~30K1.26×
09Alaska~6K1.21×
10New Hampshire~10K1.18×
11Wisconsin~40K1.16×
12Minnesota~40K1.12×
13Michigan~70K1.10×
14Oklahoma~30K1.10×
15Pennsylvania~80K1.09×
16Connecticut~30K1.09×
17Montana~7K1.09×
18Arkansas~20K1.06×
19Nebraska~10K1.06×
20South Dakota~6K1.06×
21Ohio~70K1.04×
22Indiana~40K1.04×
23Missouri~40K1.04×
24Iowa~20K1.04×
25North Dakota~5K1.02×
26Tennessee~50K1.00×
27Virginia~60K0.98×
28North Carolina~70K0.95×
29Kansas~20K0.95×
30Massachusetts~40K0.94×
31Kentucky~30K0.94×
32Illinois~70K0.91×
33Maryland~40K0.88×
34California~200K0.87×
35New Mexico~10K0.86×
36Rhode Island~6K0.85×
37New Jersey~50K0.84×
38Arizona~40K0.84×
39Delaware~5K0.83×
40South Carolina~30K0.82×
41Nevada~20K0.82×
42New York~100K0.81×
43Alabama~30K0.79×
44Texas~200K0.78×
45Florida~100K0.75×
46Georgia~50K0.75×
47Hawaii~7K0.73×
48Washington, District of Columbia~5K0.69×
49Louisiana~20K0.68×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Subaru Outback, United States
0.67×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subaru Outback audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subaru Outback audience
#·InterestCategoryAffinity×
01Subaru BajaCars & Mobility120.25×
02Subaru LegacyCars & Mobility63.87×
03Ford Fusion (Europe)Cars & Mobility63.18×
04Subaru ForesterCars & Mobility50.72×
05Nissan X-TrailCars & Mobility39.22×
06Subaru ImprezaCars & Mobility27.07×
07Toyota 86Cars & Mobility24.44×
08National Auto Sport AssociationSports17.03×
09Ford FocusCars & Mobility16.64×
10Station wagonCars & Mobility12.85×
11Honda PilotCars & Mobility12.78×
12Honda CR-VCars & Mobility11.99×
13Volkswagen TiguanCars & Mobility10.25×
14SubaruCars & Mobility9.75×
15Toyota RAV4Cars & Mobility9.55×
16Used CarsCars & Mobility7.30×
17HatchbackCars & Mobility6.94×
18Used carCars & Mobility4.03×
19AutoZoneCars & Mobility3.43×
20SUVsCars & Mobility3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subaru Outback audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subaru Outback audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Family OrientationCONSERVATISM2.08×
Risk AppetiteTHRILL1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subaru Outback audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
Design AffinityPREMIUM0.88×
IndulgenceJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subaru Outback have in United States?

Subaru Outback has an estimated audience of 2,384,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Subaru Outback fans?

27.6% of Subaru Outback fans are female, 72.4% are male, with an average age of 39.6 years.

03

Which brands do Subaru Outback fans like most?

Subaru Outback fans show strongest brand affinity for Subaru Forester (50.72×), Subaru Baja (120.25×), and Subaru Legacy (63.87×) over the country average.

04

Where do Subaru Outback fans live in United States?

Subaru Outback fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Subaru Outback fans also like?

Beyond Subaru Outback itself, the audience over-indexes on Subaru Baja (120.25×), Subaru Legacy (63.87×), Ford Fusion (Europe) (63.18×), and Subaru Impreza (27.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Outback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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