Subaru Outback Audience in United States

Subaru Outback logo

Subaru Outback has an estimated audience of 2,313,114 people in United States. 27.6% are female, 72.4% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Subaru Forester, Subaru Baja, Subaru Legacy, Ford Fusion (Europe), Subaru Impreza.

The average Subaru Outback fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Subaru Forester, Subaru Baja, Subaru Legacy, with strongest over-indexing on Subaru Forester (50.72× the country average). Demographically, the Subaru Outback audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Subaru Outback fans

Demographic split for Subaru Outback audience in United States
MetricValue
Female27.6%
Male72.4%
Average age39.6
Estimated audience size2,313,114

Audience persona

The typical Subaru Outback fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Subaru Forester.

Top regions in United States

Top regions ranked by reach for Subaru Outback in United States
RegionReachAffinity
California235,7490.93×
Texas161,0760.81×
Florida124,6120.8×
New York108,6990.84×
Pennsylvania86,8531.12×
Ohio74,8631.05×
Illinois72,5300.94×
Michigan68,2651.13×
North Carolina67,9520.98×
Washington64,9271.4×
Virginia55,9190.99×
Georgia55,8690.78×
Colorado52,1541.43×
New Jersey50,7620.86×
Tennessee46,9091.01×
Indiana43,5451.03×
Massachusetts43,0890.95×
Wisconsin41,0181.18×
Arizona40,8810.87×
Missouri39,7711.07×
Minnesota38,2371.15×
Maryland35,4920.89×
Oregon34,5531.3×
South Carolina29,3710.84×
Oklahoma27,7471.08×
Utah27,2031.31×
Kentucky27,0660.93×
Alabama25,0290.77×
Connecticut24,5771.06×
Louisiana19,9780.67×
Arkansas19,9611.05×
Iowa19,8461.04×
Nevada18,9000.84×
Kansas17,6720.97×
Idaho14,9751.29×
West Virginia13,4741.25×
Nebraska12,2841.06×
Mississippi12,0120.63×
New Hampshire10,5741.16×
Maine10,4821.27×
New Mexico9,7850.84×
Hawaii7,1110.72×
Montana6,6981.04×
Rhode Island6,0150.82×
South Dakota5,6051.05×
Alaska5,3611.08×
Vermont5,2591.29×
Delaware4,9130.77×
Washington, District of Columbia4,8550.7×
North Dakota4,4620.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subaru Outback audience
BrandAffinityCategory
Subaru Forester50.72×Cars & Mobility
Subaru Baja120.25×Cars & Mobility
Subaru Legacy63.87×Cars & Mobility
Ford Fusion (Europe)63.18×Cars & Mobility
Subaru Impreza27.07×Cars & Mobility
Used Cars7.3×Cars & Mobility
Subaru9.75×Cars & Mobility
Honda CR-V11.99×Cars & Mobility
AutoZone3.43×Cars & Mobility
Toyota 8624.44×Cars & Mobility
Station wagon12.85×Cars & Mobility
Used car4.03×Cars & Mobility
Volkswagen Tiguan10.25×Cars & Mobility
Hatchback6.94×Cars & Mobility
Nissan X-Trail39.22×Cars & Mobility
Ford Focus16.64×Cars & Mobility
Toyota Sequoia14.84×Cars & Mobility
SUVs3.1×Cars & Mobility
Honda Pilot12.78×Cars & Mobility
Hyundai Santa Fe14.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subaru Outback audience
TraitClusterScore
Need for SecurityCONSERVATISM1.57
Family OrientationCONSERVATISM1.52
Quality AwarenessPREMIUM1.46
Risk AppetiteTHRILL1.41
SustainabilityBALANCE1.34
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Subaru Outback
CountryShare
United States42.8%
Australia6.6%
Canada5.8%

See Subaru Outback audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Subaru Outback have in United States?

Subaru Outback has an estimated audience of 2,313,114 people in United States, concentrated in California and Texas.

What is the gender split and age of Subaru Outback fans?

27.6% of Subaru Outback fans are female, 72.4% are male, with an average age of 39.6 years.

Which brands do Subaru Outback fans like most?

Subaru Outback fans show strongest brand affinity for Subaru Forester (50.72×), Subaru Baja (120.25×), and Subaru Legacy (63.87×) over the country average.

Where do Subaru Outback fans live in United States?

Subaru Outback fans in United States are most concentrated in California (reach 235,749), Texas (reach 161,076), and Florida (reach 124,612). These three regions account for the largest share of the active audience.

What other brands do Subaru Outback fans also like?

Beyond Subaru Outback itself, the audience over-indexes on Subaru Baja (120.25×), Subaru Legacy (63.87×), Ford Fusion (Europe) (63.18×), and Subaru Impreza (27.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Outback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.