Rascasse Audience Intelligence

Subaru Baja Audience in United States

A data profile of the people who buy, follow and care about Subaru Baja in United States — modelled from more than twelve digital signal sources. Subaru Baja has an estimated audience of 392,848 people in United States.

#298among Car type in United States#345among Car Model in United States#1149in Cars & Mobility

The average Subaru Baja fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Subaru Outback, Subaru Forester, Hatchback, with strongest over-indexing on Subaru Outback (120.25× the country average).

Demographically, the Subaru Baja audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subaru Baja fan in United States is more male, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Subaru Outback.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subaru Baja profile in United States.

Audience size
393K
in United States
Gender
32.3%♀
67.7% male
Age
34.8
average years
Country rank
#41995
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subaru Baja fans

32.3% are female, 67.7% are male, average age 34.8.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Subaru Baja audience in United States
MetricValue
Female32.3%
Male67.7%
Average age34.8
Estimated audience size392,848
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Subaru Baja audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3915%
40-4918%
50+13%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Subaru Baja audience comes from United States.

Worldwide audience distribution share by country for Subaru Baja
CountryShare
United States77.3%
Canada7.0%
Poland2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subaru Baja audience in United States is strongest.

Fig. 05

Top regions by affinity

Subaru Baja fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.98×
02Alaska~2K1.95×
03Maine~2K1.80×
04Colorado~10K1.67×
05Oregon~7K1.66×
06Utah~6K1.65×
07Montana~2K1.62×
08Idaho~3K1.61×
09New Hampshire~2K1.52×
10Washington~10K1.51×
11West Virginia~2K1.35×
12North Dakota<1K1.13×
13Minnesota~6K1.09×
14Pennsylvania~10K1.05×
15Nebraska~2K1.05×
16South Dakota<1K1.04×
17Wisconsin~6K1.01×
18Connecticut~4K1.00×
19Massachusetts~7K0.97×
20New Mexico~2K0.96×
21Arkansas~3K0.94×
22Rhode Island~1K0.94×
23Tennessee~7K0.90×
24Iowa~3K0.90×
25Hawaii~1K0.90×
26Michigan~9K0.86×
27Kansas~3K0.86×
28Ohio~10K0.85×
29North Carolina~10K0.84×
30Indiana~6K0.84×
31Virginia~8K0.83×
32Missouri~5K0.83×
33Kentucky~4K0.82×
34Oklahoma~3K0.81×
35Nevada~3K0.79×
36Arizona~6K0.75×
37Delaware<1K0.71×
38Washington, District of Columbia<1K0.69×
39California~30K0.67×
40New York~10K0.67×
41Maryland~4K0.65×
42South Carolina~4K0.65×
43Illinois~8K0.63×
44Georgia~7K0.59×
45Alabama~3K0.57×
46New Jersey~5K0.55×
47Texas~20K0.54×
48Louisiana~3K0.52×
49Mississippi~2K0.51×
50Florida~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Subaru Baja, United States
0.50×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subaru Baja audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subaru Baja audience
#·InterestCategoryAffinity×
01Subaru OutbackCars & Mobility120.25×
02Subaru ForesterCars & Mobility79.19×
03Subaru ImprezaCars & Mobility19.40×
04Acura TLXCars & Mobility17.05×
05Acura MDXCars & Mobility14.98×
06HatchbackCars & Mobility13.40×
07Honda PilotCars & Mobility13.26×
08RallyingSports12.86×
09CarcareCars & Mobility11.16×
10Auto showCars & Mobility10.63×
11Honda CivicCars & Mobility10.03×
12Antique carCars & Mobility9.61×
13CoupéCars & Mobility9.44×
14Radio-controlled carKids & Family8.14×
15Family carCars & Mobility7.77×
16Alfa RomeoCars & Mobility6.52×
17Sedan (automobile)Cars & Mobility6.25×
18Used carCars & Mobility3.26×
19AutoZoneCars & Mobility2.89×
20SUVsCars & Mobility2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subaru Baja audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subaru Baja audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.47×
PatriotismCONSERVATISM2.31×
Family OrientationCONSERVATISM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subaru Baja audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Social Media UsageJOY0.85×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subaru Baja have in United States?

Subaru Baja has an estimated audience of 392,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Subaru Baja fans?

32.3% of Subaru Baja fans are female, 67.7% are male, with an average age of 34.8 years.

03

Which brands do Subaru Baja fans like most?

Subaru Baja fans show strongest brand affinity for Subaru Outback (120.25×), Subaru Forester (79.19×), and Hatchback (13.4×) over the country average.

04

Where do Subaru Baja fans live in United States?

Subaru Baja fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Subaru Baja fans also like?

Beyond Subaru Baja itself, the audience over-indexes on Subaru Forester (79.19×), Hatchback (13.4×), Carcare (11.16×), and Auto show (10.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Baja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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