Subaru Baja Audience in United States

Subaru Baja logo

Subaru Baja has an estimated audience of 383,481 people in United States. 32.3% are female, 67.7% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Hipster, Wow! Wow! Wubbzy!, Life of Pi, N1 road (South Africa), Urban Outfitters.

The average Subaru Baja fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hipster, Wow! Wow! Wubbzy!, Life of Pi, with strongest over-indexing on Hipster (22.69× the country average). Demographically, the Subaru Baja audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Subaru Baja fans

Demographic split for Subaru Baja audience in United States
MetricValue
Female32.3%
Male67.7%
Average age34.8
Estimated audience size383,481

Audience persona

The typical Subaru Baja fan in United States is more male, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Subaru Baja in United States
RegionReachAffinity
California30,2750.72×
Texas19,0890.58×
New York15,4490.72×
Pennsylvania14,0371.09×
Florida13,2980.51×
Washington12,1841.58×
Colorado10,5991.75×
North Carolina10,2020.88×
Ohio9,5920.81×
Michigan8,6430.86×
Illinois8,5410.67×
Virginia8,0190.86×
Massachusetts7,5361×
Oregon7,4541.7×
Georgia7,1360.6×
Tennessee7,1100.92×
Arizona6,1820.79×
Minnesota6,0371.1×
Utah5,8441.7×
Indiana5,7720.82×
Wisconsin5,7441×
New Jersey5,5580.57×
Missouri5,1380.83×
Maryland4,2510.64×
Kentucky3,8730.81×
Connecticut3,8270.99×
South Carolina3,7650.65×
Oklahoma3,4320.81×
Idaho3,2161.67×
Arkansas3,0090.95×
Alabama3,0070.56×
Nevada2,9810.8×
Iowa2,8600.91×
Kansas2,4920.82×
Maine2,4311.77×
Louisiana2,4050.49×
West Virginia2,4021.34×
New Hampshire2,2711.5×
Nebraska1,9311×
New Mexico1,8560.97×
Montana1,7311.63×
Alaska1,5651.91×
Hawaii1,5050.91×
Vermont1,2931.92×
Mississippi1,2290.39×
Rhode Island1,1140.91×
South Dakota9211.04×
North Dakota8481.08×
Washington, District of Columbia7700.67×
Delaware6720.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subaru Baja audience
BrandAffinityCategory
Hipster22.69×Politics & Society
Wow! Wow! Wubbzy!11.31×Movies & TV
Life of Pi11.74×Movies & TV
N1 road (South Africa)4.99×Travel & Leisure
Urban Outfitters2.11×Shopping
Arrietty16.31×Movies & TV
Home construction1.54×Home & Garden
English breakfast tea19.8×Food & Beverages
Elsword16.5×Games
Tipsy Elves9.88×Shopping
Endless Space22.63×Games
Combat sport1.5×Sports
Hog Hunting2.98×Sports
ENA (Emergency Nurses Association)9.76×Health
Title Nine8.5×Fashion & Accessoires
Leverage (TV series)4.83×Movies & TV
Iyanla Vanzant10.45×Business & Career
MK2.99×Music & Radio
Pro-Ject2.93×Music & Radio
Monogram2.4×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subaru Baja audience
TraitClusterScore
Family OrientationCONSERVATISM2.16
Risk AppetiteTHRILL1.99
Luxury OrientationPREMIUM1.77
Need for SecurityCONSERVATISM1.62
Early Adopter MentalityPOWER1.51
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Subaru Baja
CountryShare
United States77.0%
Canada7.3%
Japan2.8%

See Subaru Baja audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Subaru Baja have in United States?

Subaru Baja has an estimated audience of 383,481 people in United States, concentrated in California and Texas.

What is the gender split and age of Subaru Baja fans?

32.3% of Subaru Baja fans are female, 67.7% are male, with an average age of 34.8 years.

Which brands do Subaru Baja fans like most?

Subaru Baja fans show strongest brand affinity for Hipster (22.69×), Wow! Wow! Wubbzy! (11.31×), and Life of Pi (11.74×) over the country average.

Where do Subaru Baja fans live in United States?

Subaru Baja fans in United States are most concentrated in California (reach 30,275), Texas (reach 19,089), and New York (reach 15,449). These three regions account for the largest share of the active audience.

What other brands do Subaru Baja fans also like?

Beyond Subaru Baja itself, the audience over-indexes on Wow! Wow! Wubbzy! (11.31×), Life of Pi (11.74×), N1 road (South Africa) (4.99×), and Urban Outfitters (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Baja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.