Rascasse Audience Intelligence

Subaru Forester Audience in United States

A data profile of the people who buy, follow and care about Subaru Forester in United States — modelled from more than twelve digital signal sources. Subaru Forester has an estimated audience of 2,695,806 people in United States.

#70among Car type in United States#46among Car Model in United States#382in Cars & Mobility

The average Subaru Forester fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Subaru Outback, Subaru Legacy, Subaru Baja, with strongest over-indexing on Subaru Outback (51.77× the country average).

Demographically, the Subaru Forester audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subaru Forester fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Subaru Outback.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subaru Forester profile in United States.

Audience size
2.7M
in United States
Gender
27.5%♀
72.5% male
Age
39.1
average years
Country rank
#11218
Car Model in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subaru Forester fans

27.5% are female, 72.5% are male, average age 39.1.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Subaru Forester audience in United States
MetricValue
Female27.5%
Male72.5%
Average age39.1
Estimated audience size2,695,806
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Subaru Forester audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3917%
40-4918%
50+24%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Subaru Forester audience comes from United States.

Worldwide audience distribution share by country for Subaru Forester
CountryShare
United States30.6%
Japan6.1%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subaru Forester audience in United States is strongest.

Fig. 05

Top regions by affinity

Subaru Forester fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K1.53×
02Maine~10K1.39×
03Oregon~40K1.35×
04West Virginia~20K1.34×
05Washington~70K1.32×
06New Hampshire~10K1.31×
07Colorado~50K1.30×
08Connecticut~30K1.29×
09Alaska~7K1.27×
10Idaho~20K1.24×
11Pennsylvania~100K1.21×
12Wisconsin~50K1.17×
13Utah~30K1.12×
14Minnesota~40K1.11×
15Massachusetts~60K1.10×
16South Dakota~7K1.09×
17Montana~8K1.07×
18Ohio~90K1.06×
19Nebraska~10K1.04×
20New Jersey~70K1.02×
21Michigan~70K1.01×
22Virginia~60K1.01×
23Indiana~50K1.01×
24Iowa~20K1.01×
25New York~100K1.00×
26Hawaii~10K1.00×
27Illinois~90K0.98×
28North Dakota~5K0.96×
29Missouri~40K0.95×
30Arkansas~20K0.95×
31Rhode Island~8K0.94×
32Tennessee~50K0.91×
33Oklahoma~30K0.91×
34Kansas~20K0.91×
35North Carolina~70K0.90×
36Kentucky~30K0.89×
37Maryland~40K0.88×
38Delaware~6K0.87×
39California~200K0.83×
40Arizona~40K0.81×
41New Mexico~10K0.80×
42Nevada~20K0.78×
43South Carolina~30K0.76×
44Florida~100K0.73×
45Texas~200K0.71×
46Washington, District of Columbia~6K0.71×
47Georgia~60K0.69×
48Alabama~30K0.68×
49Louisiana~20K0.61×
50Mississippi~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Subaru Forester, United States
0.56×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subaru Forester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subaru Forester audience
#·InterestCategoryAffinity×
01Subaru BajaCars & Mobility79.19×
02Subaru LegacyCars & Mobility55.00×
03Subaru OutbackCars & Mobility51.77×
04Toyota 86Cars & Mobility41.73×
05Ford Focus (third generation)Cars & Mobility36.10×
06Nissan 370ZCars & Mobility33.72×
07Ford Fusion (Europe)Cars & Mobility33.43×
08HRE Performance WheelsCars & Mobility30.49×
09Honda Civic Type RCars & Mobility25.15×
10Subaru ImprezaCars & Mobility24.62×
11Mazda MX-5Cars & Mobility24.50×
12Forza HorizonGames20.03×
13National Auto Sport AssociationSports15.62×
14Formula DriftSports12.80×
15HellcatsMovies & TV12.25×
16PowertrainCars & Mobility9.75×
17Toyota RAV4Cars & Mobility9.14×
18SubaruCars & Mobility7.85×
19Used CarsCars & Mobility6.60×
20SUVsCars & Mobility3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subaru Forester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subaru Forester audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Family OrientationCONSERVATISM1.89×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subaru Forester audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
MindfulnessBALANCE0.82×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subaru Forester have in United States?

Subaru Forester has an estimated audience of 2,695,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Subaru Forester fans?

27.5% of Subaru Forester fans are female, 72.5% are male, with an average age of 39.1 years.

03

Which brands do Subaru Forester fans like most?

Subaru Forester fans show strongest brand affinity for Subaru Outback (51.77×), Subaru Legacy (55×), and Subaru Baja (79.19×) over the country average.

04

Where do Subaru Forester fans live in United States?

Subaru Forester fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Subaru Forester fans also like?

Beyond Subaru Forester itself, the audience over-indexes on Subaru Legacy (55×), Subaru Baja (79.19×), Toyota 86 (41.73×), and Subaru Impreza (24.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Forester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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