Subaru Forester Audience in United States

Subaru Forester logo

Subaru Forester has an estimated audience of 2,625,387 people in United States. 27.5% are female, 72.5% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Subaru Outback, Subaru Legacy, Subaru Baja, Toyota 86, Subaru Impreza.

The average Subaru Forester fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Subaru Outback, Subaru Legacy, Subaru Baja, with strongest over-indexing on Subaru Outback (51.77× the country average). Demographically, the Subaru Forester audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Subaru Forester fans

Demographic split for Subaru Forester audience in United States
MetricValue
Female27.5%
Male72.5%
Average age39.1
Estimated audience size2,625,387

Audience persona

The typical Subaru Forester fan in United States is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Subaru Outback.

Top regions in United States

Top regions ranked by reach for Subaru Forester in United States
RegionReachAffinity
California252,4640.87×
Texas162,8420.72×
New York153,3111.05×
Florida129,1540.73×
Pennsylvania108,7831.23×
Illinois88,7591.01×
Ohio84,8321.05×
Washington74,9221.42×
North Carolina71,6890.91×
New Jersey70,5471.06×
Michigan66,8020.97×
Virginia63,2460.99×
Colorado58,4531.41×
Massachusetts57,4151.11×
Georgia56,4470.7×
Indiana49,0141.02×
Tennessee48,9560.93×
Wisconsin45,6741.16×
Oregon43,4861.44×
Arizona42,5820.79×
Minnesota41,5141.1×
Maryland39,6710.88×
Missouri39,3860.93×
Connecticut33,8441.29×
South Carolina30,8630.78×
Kentucky28,7350.87×
Utah27,9731.19×
Oklahoma25,5760.88×
Alabama23,8610.65×
Iowa22,1281.02×
Arkansas20,3670.94×
Nevada19,9020.78×
Louisiana19,4570.57×
Kansas19,4020.94×
Idaho16,6171.26×
West Virginia15,7001.28×
Nebraska13,9401.06×
New Hampshire13,5861.31×
Maine12,9401.38×
Mississippi11,0110.51×
Hawaii10,8140.96×
New Mexico10,1850.77×
Rhode Island7,6660.92×
Montana7,6461.05×
Vermont6,9231.5×
South Dakota6,8701.13×
Alaska6,7751.21×
Delaware5,7060.79×
Washington, District of Columbia5,4220.69×
North Dakota4,6750.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subaru Forester audience
BrandAffinityCategory
Subaru Outback51.77×Cars & Mobility
Subaru Legacy55×Cars & Mobility
Subaru Baja79.19×Cars & Mobility
Toyota 8641.73×Cars & Mobility
Subaru Impreza24.62×Cars & Mobility
Used Cars6.6×Cars & Mobility
Honda Civic Type R25.15×Cars & Mobility
Mazda MX-524.5×Cars & Mobility
Nissan 370Z33.72×Cars & Mobility
Ford Focus (third generation)36.1×Cars & Mobility
Subaru7.85×Cars & Mobility
Ford Fusion (Europe)33.43×Cars & Mobility
Forza Horizon20.03×Games
SUVs3.1×Cars & Mobility
Powertrain9.75×Cars & Mobility
Formula Drift12.8×Sports
Hellcats12.25×Movies & TV
HRE Performance Wheels30.49×Cars & Mobility
Nissan 350Z19.67×Cars & Mobility
Toyota RAV49.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subaru Forester audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Luxury OrientationPREMIUM1.87
Early Adopter MentalityPOWER1.46
Need for SecurityCONSERVATISM1.45
Quality AwarenessPREMIUM1.44
SustainabilityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Subaru Forester
CountryShare
United States30.2%
Japan6.2%
Australia5.5%

See Subaru Forester audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Subaru Forester have in United States?

Subaru Forester has an estimated audience of 2,625,387 people in United States, concentrated in California and Texas.

What is the gender split and age of Subaru Forester fans?

27.5% of Subaru Forester fans are female, 72.5% are male, with an average age of 39.1 years.

Which brands do Subaru Forester fans like most?

Subaru Forester fans show strongest brand affinity for Subaru Outback (51.77×), Subaru Legacy (55×), and Subaru Baja (79.19×) over the country average.

Where do Subaru Forester fans live in United States?

Subaru Forester fans in United States are most concentrated in California (reach 252,464), Texas (reach 162,842), and New York (reach 153,311). These three regions account for the largest share of the active audience.

What other brands do Subaru Forester fans also like?

Beyond Subaru Forester itself, the audience over-indexes on Subaru Legacy (55×), Subaru Baja (79.19×), Toyota 86 (41.73×), and Subaru Impreza (24.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Forester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.