Rascasse Audience Intelligence

Nissan 370Z Audience in United States

A data profile of the people who buy, follow and care about Nissan 370Z in United States — modelled from more than twelve digital signal sources. Nissan 370Z has an estimated audience of 729,818 people in United States.

#234among Car Model in United States#869in Cars & Mobility

The average Nissan 370Z fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ford Mustang (third generation), Used Cars, National Auto Sport Association, with strongest over-indexing on Ford Mustang (third generation) (52.5× the country average).

Demographically, the Nissan 370Z audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan 370Z fan in United States is more male, around 30.4 years old, with strong Family Orientation tendencies and a notable affinity for Ford Mustang (third generation).

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan 370Z profile in United States.

Audience size
730K
in United States
Gender
16.4%♀
83.6% male
Age
30.4
average years
Country rank
#29142
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan 370Z fans

16.4% are female, 83.6% are male, average age 30.4.

Fig. 02

Gender split

16.4%
Female
83.6%
Male
Demographic split for Nissan 370Z audience in United States
MetricValue
Female16.4%
Male83.6%
Average age30.4
Estimated audience size729,818
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Nissan 370Z audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3914%
40-4910%
50+8%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Nissan 370Z audience comes from United States.

Worldwide audience distribution share by country for Nissan 370Z
CountryShare
United States32.4%
Mexico6.3%
Poland4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan 370Z audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan 370Z fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.53×
02Florida~70K1.50×
03Arizona~20K1.42×
04Georgia~30K1.39×
05North Carolina~30K1.37×
06California~100K1.33×
07Tennessee~20K1.33×
08Oklahoma~10K1.24×
09New Mexico~5K1.24×
10South Carolina~10K1.20×
11Nevada~8K1.15×
12Arkansas~7K1.15×
13Kansas~7K1.15×
14Washington~20K1.11×
15Alabama~10K1.11×
16Indiana~10K1.10×
17Illinois~30K1.09×
18Virginia~20K1.09×
19Maryland~10K1.08×
20Missouri~10K1.07×
21Kentucky~10K1.07×
22Mississippi~6K1.07×
23Nebraska~4K1.05×
24Louisiana~10K1.04×
25Utah~7K1.04×
26New Jersey~20K1.03×
27Oregon~8K1.00×
28Connecticut~7K1.00×
29Hawaii~3K0.98×
30Colorado~10K0.95×
31Delaware~2K0.94×
32West Virginia~3K0.93×
33Ohio~20K0.92×
34Pennsylvania~20K0.88×
35Idaho~3K0.88×
36Iowa~5K0.87×
37North Dakota~1K0.85×
38South Dakota~1K0.84×
39Rhode Island~2K0.83×
40Wisconsin~9K0.79×
41New Hampshire~2K0.78×
42New York~30K0.77×
43Minnesota~8K0.77×
44Massachusetts~10K0.76×
45Michigan~10K0.74×
46Washington, District of Columbia~2K0.74×
47Alaska~1K0.73×
48Maine~2K0.69×
49Montana~1K0.69×
50Vermont<1K0.69×
Fig. 06

Affinity by region

Affinity by region — Nissan 370Z, United States
0.69×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan 370Z audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan 370Z audience
#·InterestCategoryAffinity×
01Acura TSXCars & Mobility77.01×
02Audi S4Cars & Mobility57.45×
03Honda S2000Cars & Mobility57.39×
04Audi S5Cars & Mobility56.52×
05Honda Civic SiCars & Mobility54.62×
06Ford Mustang (third generation)Cars & Mobility52.50×
07Chevrolet Corvette (C5)Cars & Mobility52.05×
08BMW 7 Series (F01)Cars & Mobility49.00×
09HRE Performance WheelsCars & Mobility48.81×
10Mitsubishi LancerCars & Mobility47.42×
11Honda Civic Type RCars & Mobility43.17×
12Lamborghini HuracánCars & Mobility34.16×
13National Auto Sport AssociationSports33.79×
14Formula DriftSports26.80×
15City carCars & Mobility17.99×
16Performance carCars & Mobility17.54×
17Family carCars & Mobility16.86×
18HatchbackCars & Mobility12.73×
19Used CarsCars & Mobility12.42×
20AutoZoneCars & Mobility5.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan 370Z audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan 370Z audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.51×
PatriotismCONSERVATISM2.80×
Price SensitivityPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan 370Z audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
TraditionCONSERVATISM0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan 370Z have in United States?

Nissan 370Z has an estimated audience of 729,818 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan 370Z fans?

16.4% of Nissan 370Z fans are female, 83.6% are male, with an average age of 30.4 years.

03

Which brands do Nissan 370Z fans like most?

Nissan 370Z fans show strongest brand affinity for Ford Mustang (third generation) (52.5×), Used Cars (12.42×), and National Auto Sport Association (33.79×) over the country average.

04

Where do Nissan 370Z fans live in United States?

Nissan 370Z fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan 370Z fans also like?

Beyond Nissan 370Z itself, the audience over-indexes on Used Cars (12.42×), National Auto Sport Association (33.79×), Honda Civic Type R (43.17×), and Family car (16.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan 370Z. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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