Nissan 370Z Audience in United States

Nissan 370Z logo

Nissan 370Z has an estimated audience of 734,968 people in United States. 16.4% are female, 83.6% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Ford Mustang (third generation), Used Cars, Honda Civic Type R, Family car, Formula Drift.

The average Nissan 370Z fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ford Mustang (third generation), Used Cars, Honda Civic Type R, with strongest over-indexing on Ford Mustang (third generation) (52.5× the country average). Demographically, the Nissan 370Z audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Nissan 370Z fans

Demographic split for Nissan 370Z audience in United States
MetricValue
Female16.4%
Male83.6%
Average age30.4
Estimated audience size734,968

Audience persona

The typical Nissan 370Z fan in United States is more male, around 30.4 years old, with strong Family Orientation tendencies and a notable affinity for Ford Mustang (third generation).

Top regions in United States

Top regions ranked by reach for Nissan 370Z in United States
RegionReachAffinity
California115,1141.42×
Texas101,8051.61×
Florida79,6461.6×
Georgia34,4101.52×
New York34,3010.84×
North Carolina31,5381.43×
Illinois27,9091.14×
Pennsylvania23,0780.93×
Arizona22,7241.51×
Ohio20,6900.91×
New Jersey20,2051.08×
Tennessee20,0461.36×
Virginia19,4841.09×
Washington17,3931.18×
Michigan14,6820.76×
Indiana14,5991.09×
Maryland14,4311.14×
South Carolina12,9411.17×
Missouri12,2111.03×
Alabama11,4251.11×
Colorado11,3490.98×
Massachusetts11,3000.78×
Oklahoma9,9271.22×
Louisiana9,6781.02×
Kentucky9,4721.03×
Oregon8,6611.03×
Nevada8,3511.17×
Minnesota8,3000.79×
Wisconsin8,1950.74×
Connecticut7,6251.03×
Utah6,7171.02×
Arkansas6,6561.1×
Kansas6,4791.12×
Mississippi6,2841.04×
Iowa4,9480.82×
New Mexico4,5731.24×
Nebraska3,5740.97×
Idaho3,2280.88×
Hawaii3,1120.98×
West Virginia2,8890.84×
New Hampshire1,9530.67×
Rhode Island1,8600.8×
Delaware1,7910.88×
Washington, District of Columbia1,5890.72×
Maine1,4790.56×
South Dakota1,1580.68×
North Dakota1,1480.76×
Montana1,0830.53×
Alaska8760.56×
Wyoming6840.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan 370Z audience
BrandAffinityCategory
Ford Mustang (third generation)52.5×Cars & Mobility
Used Cars12.42×Cars & Mobility
Honda Civic Type R43.17×Cars & Mobility
Family car16.86×Cars & Mobility
Formula Drift26.8×Sports
National Auto Sport Association33.79×Sports
Honda S200057.39×Cars & Mobility
Hatchback12.73×Cars & Mobility
Performance car17.54×Cars & Mobility
Audi S556.52×Cars & Mobility
AutoZone5.42×Cars & Mobility
Final Destination 236.13×Movies & TV
Honda Civic Si54.62×Cars & Mobility
Acura TSX77.01×Cars & Mobility
City car17.99×Cars & Mobility
Mitsubishi Lancer47.42×Cars & Mobility
Audi S457.45×Cars & Mobility
Chevrolet Corvette (C5)52.05×Cars & Mobility
Lamborghini Huracán34.16×Cars & Mobility
HRE Performance Wheels48.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan 370Z audience
TraitClusterScore
Family OrientationCONSERVATISM3.47
Early Adopter MentalityPOWER1.92
PatriotismCONSERVATISM1.82
Luxury OrientationPREMIUM1.72
LGBTQ+ IdentityOPEN1.69
Need for SecurityCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Nissan 370Z
CountryShare
United States32.8%
Mexico5.9%
Brazil4.3%

See Nissan 370Z audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Nissan 370Z have in United States?

Nissan 370Z has an estimated audience of 734,968 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan 370Z fans?

16.4% of Nissan 370Z fans are female, 83.6% are male, with an average age of 30.4 years.

Which brands do Nissan 370Z fans like most?

Nissan 370Z fans show strongest brand affinity for Ford Mustang (third generation) (52.5×), Used Cars (12.42×), and Honda Civic Type R (43.17×) over the country average.

Where do Nissan 370Z fans live in United States?

Nissan 370Z fans in United States are most concentrated in California (reach 115,114), Texas (reach 101,805), and Florida (reach 79,646). These three regions account for the largest share of the active audience.

What other brands do Nissan 370Z fans also like?

Beyond Nissan 370Z itself, the audience over-indexes on Used Cars (12.42×), Honda Civic Type R (43.17×), Family car (16.86×), and Formula Drift (26.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan 370Z. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.