Lamborghini Huracán Audience in United States

Lamborghini Huracán logo

Lamborghini Huracán has an estimated audience of 1,223,294 people in United States. 21.0% are female, 79.0% are male, average age 35.1. Top regions: California, Florida, Texas. Top brand affinities: Lamborghini Aventador, McLaren P1, Audi R8, Range Rover (L405), Bugatti Chiron.

The average Lamborghini Huracán fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Lamborghini Aventador, McLaren P1, Audi R8, with strongest over-indexing on Lamborghini Aventador (28.45× the country average). Demographically, the Lamborghini Huracán audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Lamborghini Huracán fans

Demographic split for Lamborghini Huracán audience in United States
MetricValue
Female21.0%
Male79.0%
Average age35.1
Estimated audience size1,223,294

Audience persona

The typical Lamborghini Huracán fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Lamborghini Aventador.

Top regions in United States

Top regions ranked by reach for Lamborghini Huracán in United States
RegionReachAffinity
California169,6701.26×
Florida137,8911.66×
Texas137,1001.3×
New York70,2251.03×
Illinois46,3231.14×
Georgia46,0361.22×
Pennsylvania40,7810.99×
North Carolina39,9951.09×
Ohio38,7181.03×
New Jersey35,1701.13×
Virginia32,7231.1×
Michigan32,4031.01×
Arizona32,3151.29×
Tennessee28,3711.16×
Washington28,2671.15×
Massachusetts23,6860.98×
Colorado22,9301.19×
Indiana22,7101.02×
Maryland21,3691.02×
Missouri19,3520.98×
South Carolina18,1200.98×
Alabama16,4570.96×
Minnesota16,3710.93×
Nevada15,9131.34×
Louisiana15,7161×
Wisconsin15,3060.83×
Utah15,2071.39×
Oregon14,4751.03×
Kentucky14,3030.93×
Oklahoma13,7111.01×
Connecticut12,1750.99×
Arkansas10,0571×
Kansas9,9641.03×
Mississippi8,8800.88×
Iowa8,7430.87×
Idaho6,8821.12×
Nebraska6,0620.99×
New Mexico5,7030.93×
Hawaii4,7810.91×
West Virginia4,4470.78×
New Hampshire4,3940.91×
Rhode Island3,1720.81×
Maine3,1420.72×
Washington, District of Columbia2,8960.79×
Delaware2,6300.78×
Montana2,5240.74×
South Dakota2,2150.78×
Alaska1,8980.73×
North Dakota1,8730.75×
Wyoming1,3350.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamborghini Huracán audience
BrandAffinityCategory
Lamborghini Aventador28.45×Cars & Mobility
McLaren P141.78×Cars & Mobility
Audi R818.05×Cars & Mobility
Range Rover (L405)16.14×Cars & Mobility
Bugatti Chiron34.58×Cars & Mobility
Lamborghini Urus16.38×Cars & Mobility
Full-size car7.8×Cars & Mobility
Mobile home4.48×Cars & Mobility
Lamborghini Gallardo30.47×Cars & Mobility
Supercar7.08×Cars & Mobility
Bugatti Veyron17.08×Cars & Mobility
CarGurus3.96×Cars & Mobility
Manual transmission9.18×Cars & Mobility
AutoZone2.63×Cars & Mobility
Nissan GT-R9.39×Cars & Mobility
LS1Tech81.7×Cars & Mobility
Convertible7.75×Cars & Mobility
Coupé7.35×Cars & Mobility
Front-wheel drive6.98×Cars & Mobility
Paul Walker8.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamborghini Huracán audience
TraitClusterScore
Luxury OrientationPREMIUM2.8
Early Adopter MentalityPOWER2.17
Risk AppetiteTHRILL2.03
Family OrientationCONSERVATISM1.82
LGBTQ+ IdentityOPEN1.53
Sports ActivityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Lamborghini Huracán
CountryShare
United States19.0%
Brazil7.5%
Italy6.6%

See Lamborghini Huracán audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Lamborghini Huracán have in United States?

Lamborghini Huracán has an estimated audience of 1,223,294 people in United States, concentrated in California and Florida.

What is the gender split and age of Lamborghini Huracán fans?

21.0% of Lamborghini Huracán fans are female, 79.0% are male, with an average age of 35.1 years.

Which brands do Lamborghini Huracán fans like most?

Lamborghini Huracán fans show strongest brand affinity for Lamborghini Aventador (28.45×), McLaren P1 (41.78×), and Audi R8 (18.05×) over the country average.

Where do Lamborghini Huracán fans live in United States?

Lamborghini Huracán fans in United States are most concentrated in California (reach 169,670), Florida (reach 137,891), and Texas (reach 137,100). These three regions account for the largest share of the active audience.

What other brands do Lamborghini Huracán fans also like?

Beyond Lamborghini Huracán itself, the audience over-indexes on McLaren P1 (41.78×), Audi R8 (18.05×), Range Rover (L405) (16.14×), and Bugatti Chiron (34.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamborghini Huracán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.