Rascasse Audience Intelligence

Lamborghini Huracán Audience in United States

A data profile of the people who buy, follow and care about Lamborghini Huracán in United States — modelled from more than twelve digital signal sources. Lamborghini Huracán has an estimated audience of 1,202,337 people in United States.

#160among Car type in United States#161among Car Model in United States#667in Cars & Mobility

The average Lamborghini Huracán fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lamborghini Aventador, McLaren P1, Audi R8, with strongest over-indexing on Lamborghini Aventador (28.45× the country average).

Demographically, the Lamborghini Huracán audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lamborghini Huracán fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Lamborghini Aventador.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lamborghini Huracán profile in United States.

Audience size
1.2M
in United States
Gender
21.0%♀
79.0% male
Age
35.1
average years
Country rank
#20858
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lamborghini Huracán fans

21.0% are female, 79.0% are male, average age 35.1.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Lamborghini Huracán audience in United States
MetricValue
Female21.0%
Male79.0%
Average age35.1
Estimated audience size1,202,337
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Lamborghini Huracán audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3922%
40-4916%
50+10%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Lamborghini Huracán audience comes from United States.

Worldwide audience distribution share by country for Lamborghini Huracán
CountryShare
United States18.9%
Brazil6.8%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lamborghini Huracán audience in United States is strongest.

Fig. 05

Top regions by affinity

Lamborghini Huracán fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.54×
02Utah~10K1.39×
03Texas~100K1.27×
04Nevada~10K1.26×
05Arizona~30K1.22×
06California~200K1.21×
07Georgia~40K1.18×
08Idaho~7K1.17×
09Colorado~20K1.14×
10Washington~30K1.13×
11Tennessee~30K1.12×
12North Carolina~40K1.09×
13New Jersey~30K1.09×
14Illinois~40K1.08×
15Virginia~30K1.08×
16Nebraska~6K1.05×
17Kansas~10K1.02×
18Indiana~20K1.01×
19Oregon~10K1.01×
20Louisiana~20K1.00×
21Kentucky~10K1.00×
22Connecticut~10K1.00×
23Arkansas~10K1.00×
24Pennsylvania~40K0.99×
25Michigan~30K0.99×
26South Carolina~20K0.99×
27Ohio~40K0.98×
28Missouri~20K0.98×
29Alabama~20K0.98×
30Oklahoma~10K0.98×
31New York~60K0.97×
32Massachusetts~20K0.97×
33Maryland~20K0.97×
34New Mexico~6K0.97×
35Minnesota~20K0.95×
36New Hampshire~4K0.95×
37Hawaii~5K0.90×
38Montana~3K0.90×
39Mississippi~9K0.89×
40South Dakota~2K0.89×
41Iowa~9K0.88×
42Rhode Island~3K0.87×
43North Dakota~2K0.86×
44Wisconsin~20K0.85×
45West Virginia~5K0.84×
46Delaware~3K0.83×
47Alaska~2K0.80×
48Maine~3K0.79×
49Washington, District of Columbia~3K0.77×
50Vermont~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Lamborghini Huracán, United States
0.73×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lamborghini Huracán audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lamborghini Huracán audience
#·InterestCategoryAffinity×
01LS1TechCars & Mobility81.70×
02McLaren 12CCars & Mobility57.25×
03McLaren P1Cars & Mobility41.78×
04Bugatti ChironCars & Mobility34.58×
05Lamborghini GallardoCars & Mobility30.47×
06Lamborghini AventadorCars & Mobility28.45×
07Audi R8Cars & Mobility18.05×
08Bugatti VeyronCars & Mobility17.08×
09Lamborghini UrusCars & Mobility16.38×
10Range Rover (L405)Cars & Mobility16.14×
11Nissan GT-RCars & Mobility9.39×
12Manual transmissionCars & Mobility9.18×
13Full-size carCars & Mobility7.80×
14ConvertibleCars & Mobility7.75×
15CoupéCars & Mobility7.35×
16SupercarCars & Mobility7.08×
17Front-wheel driveCars & Mobility6.98×
18Mobile homeCars & Mobility4.48×
19CarGurusCars & Mobility3.96×
20AutoZoneCars & Mobility2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lamborghini Huracán audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lamborghini Huracán audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.60×
Risk AppetiteTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lamborghini Huracán audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
Healthy LifestyleBALANCE0.86×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lamborghini Huracán have in United States?

Lamborghini Huracán has an estimated audience of 1,202,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lamborghini Huracán fans?

21.0% of Lamborghini Huracán fans are female, 79.0% are male, with an average age of 35.1 years.

03

Which brands do Lamborghini Huracán fans like most?

Lamborghini Huracán fans show strongest brand affinity for Lamborghini Aventador (28.45×), McLaren P1 (41.78×), and Audi R8 (18.05×) over the country average.

04

Where do Lamborghini Huracán fans live in United States?

Lamborghini Huracán fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lamborghini Huracán fans also like?

Beyond Lamborghini Huracán itself, the audience over-indexes on McLaren P1 (41.78×), Audi R8 (18.05×), Lamborghini Urus (16.38×), and Range Rover (L405) (16.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lamborghini Huracán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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