Rascasse Audience Intelligence

Bugatti Chiron Audience in United States

A data profile of the people who buy, follow and care about Bugatti Chiron in United States — modelled from more than twelve digital signal sources. Bugatti Chiron has an estimated audience of 638,247 people in United States.

#233among Car type in United States#258among Car Model in United States#929in Cars & Mobility

The average Bugatti Chiron fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Range Rover (L405), McLaren P1, Lamborghini Urus, with strongest over-indexing on Range Rover (L405) (127.99× the country average).

Demographically, the Bugatti Chiron audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bugatti Chiron fan in United States is more male, around 32.9 years old, with strong Need for Security tendencies and a notable affinity for Range Rover (L405).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bugatti Chiron profile in United States.

Audience size
638K
in United States
Gender
22.1%♀
77.9% male
Age
32.9
average years
Country rank
#31646
Car Model in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bugatti Chiron fans

22.1% are female, 77.9% are male, average age 32.9.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for Bugatti Chiron audience in United States
MetricValue
Female22.1%
Male77.9%
Average age32.9
Estimated audience size638,247
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Bugatti Chiron audience in United States
Age bracketShare%
16-1933%
20-2927%
30-3918%
40-4913%
50+9%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Bugatti Chiron audience comes from United States.

Worldwide audience distribution share by country for Bugatti Chiron
CountryShare
United States13.7%
India7.5%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bugatti Chiron audience in United States is strongest.

Fig. 05

Top regions by affinity

Bugatti Chiron fans by region: top regions in United States
#RegionReachAffinity×
01Florida~70K1.46×
02Utah~9K1.46×
03Texas~70K1.28×
04Arizona~20K1.26×
05Colorado~10K1.22×
06California~90K1.20×
07Nevada~8K1.19×
08Idaho~4K1.19×
09Georgia~20K1.13×
10Washington~20K1.11×
11Tennessee~10K1.08×
12North Carolina~20K1.06×
13Nebraska~4K1.06×
14Illinois~20K1.05×
15Kansas~6K1.04×
16Virginia~20K1.03×
17Indiana~10K1.03×
18Connecticut~7K1.03×
19Oklahoma~8K1.02×
20Missouri~10K1.01×
21Arkansas~6K1.01×
22New Jersey~20K1.00×
23New Hampshire~3K0.98×
24Montana~2K0.97×
25South Dakota~2K0.97×
26Wyoming<1K0.97×
27South Carolina~10K0.96×
28North Dakota~1K0.96×
29Ohio~20K0.95×
30Michigan~20K0.95×
31Kentucky~8K0.95×
32Oregon~7K0.95×
33New Mexico~3K0.95×
34Pennsylvania~20K0.94×
35Alabama~9K0.94×
36Massachusetts~10K0.93×
37Maryland~10K0.93×
38Minnesota~9K0.93×
39Louisiana~8K0.93×
40Alaska~1K0.92×
41New York~30K0.91×
42Iowa~5K0.91×
43West Virginia~3K0.89×
44Wisconsin~9K0.87×
45Mississippi~5K0.87×
46Rhode Island~2K0.85×
47Maine~2K0.84×
48Delaware~2K0.83×
49Hawaii~2K0.82×
50Washington, District of Columbia~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Bugatti Chiron, United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bugatti Chiron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bugatti Chiron audience
#·InterestCategoryAffinity×
01Emma MarroneMusic & Radio176.75×
02Lamborghini EstoqueCars & Mobility162.03×
03McLaren 12CCars & Mobility144.57×
04Rolls-Royce Silver GhostCars & Mobility135.20×
05Range Rover (L405)Cars & Mobility127.99×
06McLaren P1Cars & Mobility123.15×
07Lamborghini MiuraCars & Mobility116.29×
08McLaren 650SCars & Mobility108.77×
09Alfa Romeo 4CCars & Mobility83.21×
10Bentley Continental GTCars & Mobility73.90×
11pagani automobiliCars & Mobility71.08×
12Porsche 918Cars & Mobility57.11×
13Lamborghini HuracánCars & Mobility45.45×
14Lamborghini UrusCars & Mobility38.67×
15KoenigseggCars & Mobility29.16×
16Audi R8Cars & Mobility24.35×
17ConvertibleCars & Mobility16.63×
18CoupéCars & Mobility14.89×
19Giannis AntetokounmpoSports10.85×
20AutotraderCars & Mobility9.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bugatti Chiron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bugatti Chiron audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.11×
Quality AwarenessPREMIUM2.10×
PatriotismCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bugatti Chiron audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.96×
Design AffinityPREMIUM0.99×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bugatti Chiron have in United States?

Bugatti Chiron has an estimated audience of 638,247 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bugatti Chiron fans?

22.1% of Bugatti Chiron fans are female, 77.9% are male, with an average age of 32.9 years.

03

Which brands do Bugatti Chiron fans like most?

Bugatti Chiron fans show strongest brand affinity for Range Rover (L405) (127.99×), McLaren P1 (123.15×), and Lamborghini Urus (38.67×) over the country average.

04

Where do Bugatti Chiron fans live in United States?

Bugatti Chiron fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bugatti Chiron fans also like?

Beyond Bugatti Chiron itself, the audience over-indexes on McLaren P1 (123.15×), Lamborghini Urus (38.67×), pagani automobili (71.08×), and Bentley Continental GT (73.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bugatti Chiron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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