Bugatti Chiron Audience in United States

Bugatti Chiron logo

Bugatti Chiron has an estimated audience of 680,707 people in United States. 22.1% are female, 77.9% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Range Rover (L405), McLaren P1, Lamborghini Urus, Bentley Continental GT, Lamborghini Miura.

The average Bugatti Chiron fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Range Rover (L405), McLaren P1, Lamborghini Urus, with strongest over-indexing on Range Rover (L405) (127.99× the country average). Demographically, the Bugatti Chiron audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Bugatti Chiron fans

Demographic split for Bugatti Chiron audience in United States
MetricValue
Female22.1%
Male77.9%
Average age32.9
Estimated audience size680,707

Audience persona

The typical Bugatti Chiron fan in United States is more male, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Range Rover (L405).

Top regions in United States

Top regions ranked by reach for Bugatti Chiron in United States
RegionReachAffinity
California93,0881.24×
Texas76,8381.31×
Florida73,2781.59×
New York36,9140.97×
Georgia24,7231.18×
Illinois24,4561.08×
North Carolina21,6121.06×
Pennsylvania21,4470.94×
Ohio20,4070.97×
Arizona17,7661.28×
New Jersey17,5481.01×
Michigan17,2330.97×
Virginia17,1701.04×
Washington15,8811.16×
Tennessee15,5831.14×
Massachusetts13,1130.98×
Colorado13,0671.22×
Indiana12,4981.01×
Missouri11,2021.02×
Maryland11,1430.95×
South Carolina9,7890.96×
Minnesota9,2070.94×
Alabama9,1010.96×
Wisconsin8,8970.87×
Nevada8,3451.27×
Utah8,2451.35×
Louisiana8,1030.92×
Kentucky7,8660.92×
Oregon7,5910.97×
Oklahoma7,5431×
Connecticut7,2561.06×
Arkansas5,6701.01×
Kansas5,4971.02×
Iowa5,1190.91×
Mississippi4,8300.86×
Idaho4,0821.2×
Nebraska3,4801.02×
New Mexico3,2520.95×
West Virginia2,6940.85×
New Hampshire2,5370.95×
Hawaii2,3340.8×
Maine1,9530.8×
Rhode Island1,7510.81×
Montana1,6770.89×
Washington, District of Columbia1,5510.76×
Delaware1,3950.74×
South Dakota1,3910.88×
North Dakota1,2350.88×
Alaska1,1720.81×
Wyoming8980.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bugatti Chiron audience
BrandAffinityCategory
Range Rover (L405)127.99×Cars & Mobility
McLaren P1123.15×Cars & Mobility
Lamborghini Urus38.67×Cars & Mobility
Bentley Continental GT73.9×Cars & Mobility
Lamborghini Miura116.29×Cars & Mobility
Lamborghini Huracán45.45×Cars & Mobility
Lamborghini Estoque162.03×Cars & Mobility
Convertible16.63×Cars & Mobility
Autotrader9.26×Cars & Mobility
Koenigsegg29.16×Cars & Mobility
Alfa Romeo 4C83.21×Cars & Mobility
Audi R824.35×Cars & Mobility
Coupé14.89×Cars & Mobility
McLaren 650S108.77×Cars & Mobility
McLaren 12C144.57×Cars & Mobility
Rolls-Royce Silver Ghost135.2×Cars & Mobility
Emma Marrone176.75×Music & Radio
Mercedes-AMG GT51.65×Cars & Mobility
Rolls-Royce Ghost45.53×Cars & Mobility
Manual transmission14.92×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bugatti Chiron audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Career OrientationPOWER2.36
Risk AppetiteTHRILL2.22
Need for SecurityCONSERVATISM2.04
Early Adopter MentalityPOWER2.02
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Bugatti Chiron
CountryShare
United States14.3%
India8.0%
Brazil7.4%

See Bugatti Chiron audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Bugatti Chiron have in United States?

Bugatti Chiron has an estimated audience of 680,707 people in United States, concentrated in California and Texas.

What is the gender split and age of Bugatti Chiron fans?

22.1% of Bugatti Chiron fans are female, 77.9% are male, with an average age of 32.9 years.

Which brands do Bugatti Chiron fans like most?

Bugatti Chiron fans show strongest brand affinity for Range Rover (L405) (127.99×), McLaren P1 (123.15×), and Lamborghini Urus (38.67×) over the country average.

Where do Bugatti Chiron fans live in United States?

Bugatti Chiron fans in United States are most concentrated in California (reach 93,088), Texas (reach 76,838), and Florida (reach 73,278). These three regions account for the largest share of the active audience.

What other brands do Bugatti Chiron fans also like?

Beyond Bugatti Chiron itself, the audience over-indexes on McLaren P1 (123.15×), Lamborghini Urus (38.67×), Bentley Continental GT (73.9×), and Lamborghini Miura (116.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bugatti Chiron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.