Rascasse Audience Intelligence

McLaren P1 Audience in United States

A data profile of the people who buy, follow and care about McLaren P1 in United States — modelled from more than twelve digital signal sources. McLaren P1 has an estimated audience of 624,294 people in United States.

#261among Car Model in United States#936in Cars & Mobility

The average McLaren P1 fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include McLaren 12C, Lamborghini Huracán, McLaren 650S, with strongest over-indexing on McLaren 12C (312.62× the country average).

Demographically, the McLaren P1 audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McLaren P1 fan in United States is more male, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for McLaren 12C.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McLaren P1 profile in United States.

Audience size
624K
in United States
Gender
21.2%♀
78.8% male
Age
37.0
average years
Country rank
#32036
Car Model in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of McLaren P1 fans

21.2% are female, 78.8% are male, average age 37.0.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for McLaren P1 audience in United States
MetricValue
Female21.2%
Male78.8%
Average age37.0
Estimated audience size624,294
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the McLaren P1 audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3920%
40-4916%
50+17%
Fig. 04

Worldwide distribution

20.3%

of the worldwide McLaren P1 audience comes from United States.

Worldwide audience distribution share by country for McLaren P1
CountryShare
United States20.3%
France6.1%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McLaren P1 audience in United States is strongest.

Fig. 05

Top regions by affinity

McLaren P1 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.69×
02Florida~60K1.40×
03Idaho~5K1.40×
04Arizona~20K1.31×
05Colorado~10K1.28×
06California~90K1.27×
07Texas~70K1.23×
08Washington~20K1.22×
09Nevada~8K1.19×
10Georgia~20K1.17×
11Tennessee~10K1.10×
12North Carolina~20K1.07×
13Kansas~5K1.06×
14Nebraska~3K1.06×
15Oregon~8K1.05×
16Indiana~10K1.04×
17Oklahoma~8K1.04×
18Missouri~10K1.03×
19Virginia~20K1.02×
20Connecticut~7K1.02×
21Montana~2K1.02×
22New Hampshire~3K1.01×
23Illinois~20K1.00×
24Arkansas~5K0.99×
25New Mexico~3K0.98×
26Wyoming<1K0.98×
27Michigan~20K0.97×
28New Jersey~20K0.95×
29South Carolina~9K0.94×
30Ohio~20K0.93×
31Massachusetts~10K0.93×
32Kentucky~8K0.92×
33Pennsylvania~20K0.91×
34Minnesota~9K0.91×
35Iowa~5K0.91×
36South Dakota~1K0.91×
37Wisconsin~9K0.90×
38Alabama~8K0.90×
39Louisiana~8K0.89×
40North Dakota~1K0.89×
41New York~30K0.86×
42Rhode Island~2K0.86×
43Maryland~10K0.84×
44Hawaii~2K0.83×
45Alaska~1K0.83×
46West Virginia~2K0.79×
47Mississippi~4K0.78×
48Maine~2K0.77×
49Delaware~1K0.77×
50Washington, District of Columbia~2K0.76×
Fig. 06

Affinity by region

Affinity by region — McLaren P1, United States
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McLaren P1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McLaren P1 audience
#·InterestCategoryAffinity×
01McLaren 12CCars & Mobility312.62×
02Alpine A110Cars & Mobility309.24×
03McLaren 650SCars & Mobility255.27×
04Rolls-Royce Silver GhostCars & Mobility192.97×
05Lamborghini EstoqueCars & Mobility188.84×
06Lamborghini MiuraCars & Mobility136.22×
07Alfa Romeo 4CCars & Mobility124.02×
08Bugatti ChironCars & Mobility100.17×
09Lamborghini HuracánCars & Mobility93.05×
10Bentley Continental GTCars & Mobility81.37×
11pagani automobiliCars & Mobility73.05×
12Porsche 918Cars & Mobility62.65×
13Audi R8Cars & Mobility46.78×
14Lamborghini UrusCars & Mobility44.67×
15National Auto Sport AssociationSports29.40×
16McLarenCars & Mobility24.19×
17ConvertibleCars & Mobility19.99×
18LamborghiniCars & Mobility15.03×
19SupercarCars & Mobility14.28×
20Google NewsNews12.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McLaren P1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McLaren P1 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.08×
Need for SecurityCONSERVATISM1.98×
PatriotismCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McLaren P1 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
TraditionCONSERVATISM0.82×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does McLaren P1 have in United States?

McLaren P1 has an estimated audience of 624,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of McLaren P1 fans?

21.2% of McLaren P1 fans are female, 78.8% are male, with an average age of 37.0 years.

03

Which brands do McLaren P1 fans like most?

McLaren P1 fans show strongest brand affinity for McLaren 12C (312.62×), Lamborghini Huracán (93.05×), and McLaren 650S (255.27×) over the country average.

04

Where do McLaren P1 fans live in United States?

McLaren P1 fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do McLaren P1 fans also like?

Beyond McLaren P1 itself, the audience over-indexes on Lamborghini Huracán (93.05×), McLaren 650S (255.27×), Alpine A110 (309.24×), and Bugatti Chiron (100.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for McLaren P1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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