McLaren P1 Audience in United States

McLaren P1 logo

McLaren P1 has an estimated audience of 658,464 people in United States. 21.2% are female, 78.8% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Lamborghini Huracán, McLaren 650S, Alpine A110, Bugatti Chiron, McLaren 12C.

The average McLaren P1 fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lamborghini Huracán, McLaren 650S, Alpine A110, with strongest over-indexing on Lamborghini Huracán (93.05× the country average). Demographically, the McLaren P1 audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of McLaren P1 fans

Demographic split for McLaren P1 audience in United States
MetricValue
Female21.2%
Male78.8%
Average age37.0
Estimated audience size658,464

Audience persona

The typical McLaren P1 fan in United States is more male, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Lamborghini Huracán.

Top regions in United States

Top regions ranked by reach for McLaren P1 in United States
RegionReachAffinity
California95,2621.32×
Texas73,4321.3×
Florida66,5641.49×
New York32,6990.89×
Georgia24,8481.22×
Illinois22,4301.02×
North Carolina21,9321.11×
Pennsylvania20,0570.9×
Ohio18,7840.93×
Arizona18,4591.37×
Virginia17,0381.06×
Michigan16,9390.98×
Washington16,6691.26×
New Jersey16,3920.98×
Tennessee15,0991.14×
Colorado13,4441.3×
Indiana12,7481.06×
Massachusetts12,5550.97×
Missouri10,8971.03×
Utah9,8241.67×
Maryland9,7980.87×
South Carolina9,5350.96×
Minnesota8,9220.95×
Wisconsin8,8030.89×
Oregon8,2071.09×
Alabama8,0650.88×
Nevada7,7761.22×
Oklahoma7,6901.05×
Louisiana7,5090.88×
Kentucky7,1860.87×
Connecticut6,5620.99×
Kansas5,3871.04×
Arkansas5,2480.97×
Iowa4,8740.9×
Idaho4,3801.33×
Mississippi4,1480.76×
Nebraska3,4341.04×
New Mexico3,1520.95×
New Hampshire2,4300.94×
West Virginia2,3130.75×
Hawaii2,3010.81×
Montana1,8761.03×
Rhode Island1,6400.78×
Maine1,6260.69×
Washington, District of Columbia1,4800.75×
Delaware1,2460.69×
South Dakota1,2280.81×
North Dakota1,0700.79×
Alaska1,0200.72×
Wyoming8860.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McLaren P1 audience
BrandAffinityCategory
Lamborghini Huracán93.05×Cars & Mobility
McLaren 650S255.27×Cars & Mobility
Alpine A110309.24×Cars & Mobility
Bugatti Chiron100.17×Cars & Mobility
McLaren 12C312.62×Cars & Mobility
Lamborghini Urus44.67×Cars & Mobility
Audi R846.78×Cars & Mobility
Google News12.45×News
Lamborghini Miura136.22×Cars & Mobility
Bentley Continental GT81.37×Cars & Mobility
Alfa Romeo 4C124.02×Cars & Mobility
Lamborghini15.03×Cars & Mobility
Rolls-Royce Silver Ghost192.97×Cars & Mobility
Convertible19.99×Cars & Mobility
Lamborghini Estoque188.84×Cars & Mobility
McLaren24.19×Cars & Mobility
Supercar14.28×Cars & Mobility
Ferrari13.97×Cars & Mobility
Rolls-Royce Silver Shadow136.29×Cars & Mobility
Pagani Zonda101.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McLaren P1 audience
TraitClusterScore
Career OrientationPOWER2.54
Luxury OrientationPREMIUM2.5
Family OrientationCONSERVATISM2.03
Risk AppetiteTHRILL1.96
Early Adopter MentalityPOWER1.9
LGBTQ+ IdentityOPEN1.83

Worldwide distribution

Worldwide audience distribution share by country for McLaren P1
CountryShare
United States20.7%
France6.2%
Brazil5.9%

See McLaren P1 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does McLaren P1 have in United States?

McLaren P1 has an estimated audience of 658,464 people in United States, concentrated in California and Texas.

What is the gender split and age of McLaren P1 fans?

21.2% of McLaren P1 fans are female, 78.8% are male, with an average age of 37.0 years.

Which brands do McLaren P1 fans like most?

McLaren P1 fans show strongest brand affinity for Lamborghini Huracán (93.05×), McLaren 650S (255.27×), and Alpine A110 (309.24×) over the country average.

Where do McLaren P1 fans live in United States?

McLaren P1 fans in United States are most concentrated in California (reach 95,262), Texas (reach 73,432), and Florida (reach 66,564). These three regions account for the largest share of the active audience.

What other brands do McLaren P1 fans also like?

Beyond McLaren P1 itself, the audience over-indexes on McLaren 650S (255.27×), Alpine A110 (309.24×), Bugatti Chiron (100.17×), and McLaren 12C (312.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McLaren P1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.