Dodge Ram Audience in United States

Dodge Ram logo

Dodge Ram has an estimated audience of 8,285,991 people in United States. 21.6% are female, 78.4% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, Turkey hunting, Online shopping, Used car, Commercial vehicle.

The average Dodge Ram fan in United States is 37.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, Turkey hunting, Online shopping, with strongest over-indexing on AutoZone (3.43× the country average). Demographically, the Dodge Ram audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Dodge Ram fans

Demographic split for Dodge Ram audience in United States
MetricValue
Female21.6%
Male78.4%
Average age37.5
Estimated audience size8,285,991

Audience persona

The typical Dodge Ram fan in United States is more male, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Dodge Ram in United States
RegionReachAffinity
Texas950,1271.33×
California927,5621.02×
Florida708,1321.26×
New York399,6890.86×
Pennsylvania264,5180.95×
North Carolina260,7861.05×
Georgia254,5561×
Illinois239,6920.87×
Ohio221,9490.87×
Michigan220,9481.02×
Arizona199,8261.18×
Virginia191,0410.95×
Tennessee189,7691.14×
New Jersey186,9510.89×
Washington164,9880.99×
Colorado144,9051.11×
Indiana140,8680.93×
Massachusetts130,7680.8×
South Carolina127,5701.02×
Missouri124,0800.93×
Louisiana118,1431.11×
Maryland115,6550.81×
Alabama112,0480.97×
Kentucky110,6121.06×
Oklahoma102,3741.11×
Wisconsin99,9490.8×
Oregon98,0821.03×
Nevada97,6941.22×
Minnesota95,5670.8×
Arkansas76,0241.11×
Mississippi71,3681.05×
Connecticut67,6960.81×
Utah67,5970.91×
Kansas64,2340.98×
Iowa60,0120.88×
New Mexico51,3871.24×
Idaho46,7631.13×
West Virginia45,0511.17×
Nebraska43,0281.04×
Hawaii36,5161.03×
New Hampshire27,6270.85×
Maine26,1670.88×
Montana23,5871.03×
Alaska22,0311.24×
Rhode Island20,1450.76×
Delaware19,6140.86×
Wyoming19,0311.55×
North Dakota17,1311.01×
South Dakota16,7650.88×
Washington, District of Columbia15,3680.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge Ram audience
BrandAffinityCategory
AutoZone3.43×Cars & Mobility
Turkey hunting4.09×Sports
Online shopping1.69×Shopping
Used car3.19×Cars & Mobility
Commercial vehicle3.89×Cars & Mobility
Freight transport2.87×Cars & Mobility
SUVs2.3×Cars & Mobility
Dump truck3.89×Cars & Mobility
Ram Trucks6.37×Cars & Mobility
Hand tool2.9×Home & Garden
Motor vehicle2.15×Cars & Mobility
Power tool3.07×Home & Garden
Road2.5×Travel & Leisure
All-terrain vehicle3.48×Cars & Mobility
Automobiles1.58×Cars & Mobility
Duck hunting3.59×Sports
Wheel2.39×Cars & Mobility
Fishing reel3.06×Sports
Tire2.67×Cars & Mobility
Advance Auto Parts3.1×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge Ram audience
TraitClusterScore
Need for SecurityCONSERVATISM1.23
DIY MentalityTHRILL1.13
Risk AppetiteTHRILL1.12
PatriotismCONSERVATISM1.11
Family OrientationCONSERVATISM1.11
ExtroversionTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Dodge Ram
CountryShare
United States49.6%
Brazil11.2%
Canada7.3%

See Dodge Ram audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Dodge Ram have in United States?

Dodge Ram has an estimated audience of 8,285,991 people in United States, concentrated in Texas and California.

What is the gender split and age of Dodge Ram fans?

21.6% of Dodge Ram fans are female, 78.4% are male, with an average age of 37.5 years.

Which brands do Dodge Ram fans like most?

Dodge Ram fans show strongest brand affinity for AutoZone (3.43×), Turkey hunting (4.09×), and Online shopping (1.69×) over the country average.

Where do Dodge Ram fans live in United States?

Dodge Ram fans in United States are most concentrated in Texas (reach 950,127), California (reach 927,562), and Florida (reach 708,132). These three regions account for the largest share of the active audience.

What other brands do Dodge Ram fans also like?

Beyond Dodge Ram itself, the audience over-indexes on Turkey hunting (4.09×), Online shopping (1.69×), Used car (3.19×), and Commercial vehicle (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Ram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.