Rascasse Audience Intelligence

Dodge Ram Audience in United States

A data profile of the people who buy, follow and care about Dodge Ram in United States — modelled from more than twelve digital signal sources. Dodge Ram has an estimated audience of 8,345,081 people in United States.

#23among Car type in United States#3among Car Model in United States#170in Cars & Mobility

The average Dodge Ram fan in United States is 37.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AutoZone, Turkey hunting, Online shopping, with strongest over-indexing on AutoZone (3.43× the country average).

Demographically, the Dodge Ram audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodge Ram fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge Ram profile in United States.

Audience size
8.3M
in United States
Gender
21.6%♀
78.4% male
Age
37.5
average years
Country rank
#4241
Car Model in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodge Ram fans

21.6% are female, 78.4% are male, average age 37.5.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Dodge Ram audience in United States
MetricValue
Female21.6%
Male78.4%
Average age37.5
Estimated audience size8,345,081
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Dodge Ram audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Dodge Ram audience comes from United States.

Worldwide audience distribution share by country for Dodge Ram
CountryShare
United States49.7%
Brazil10.7%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge Ram audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodge Ram fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K1.39×
02Alaska~20K1.32×
03Texas~900K1.26×
04New Mexico~50K1.24×
05West Virginia~50K1.22×
06Florida~700K1.18×
07Arizona~200K1.17×
08Arkansas~80K1.17×
09Nevada~90K1.15×
10Louisiana~100K1.13×
11Idaho~50K1.13×
12Mississippi~80K1.12×
13Tennessee~200K1.10×
14Oklahoma~100K1.10×
15Kentucky~100K1.07×
16Hawaii~40K1.07×
17North Dakota~20K1.06×
18Colorado~100K1.05×
19Nebraska~40K1.04×
20Montana~20K1.04×
21Michigan~200K1.03×
22South Carolina~100K1.03×
23Kansas~70K1.02×
24North Carolina~300K1.01×
25Alabama~100K1.01×
26Oregon~90K0.99×
27Georgia~200K0.96×
28California~900K0.95×
29Indiana~100K0.95×
30Maine~30K0.94×
31Missouri~100K0.93×
32South Dakota~20K0.93×
33Pennsylvania~300K0.92×
34Ohio~200K0.92×
35Delaware~20K0.92×
36Virginia~200K0.91×
37Washington~200K0.91×
38Utah~70K0.90×
39Iowa~60K0.90×
40New Hampshire~30K0.89×
41New Jersey~200K0.88×
42Illinois~200K0.84×
43Wisconsin~100K0.84×
44Connecticut~70K0.83×
45New York~400K0.82×
46Rhode Island~20K0.82×
47Maryland~100K0.81×
48Massachusetts~100K0.78×
49Minnesota~90K0.78×
50Washington, District of Columbia~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Dodge Ram, United States
0.64×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge Ram audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge Ram audience
#·InterestCategoryAffinity×
01Ram TrucksCars & Mobility6.37×
02Turkey huntingSports4.09×
03Commercial vehicleCars & Mobility3.89×
04Dump truckCars & Mobility3.89×
05Duck huntingSports3.59×
06All-terrain vehicleCars & Mobility3.48×
07AutoZoneCars & Mobility3.43×
08Used carCars & Mobility3.19×
09Advance Auto PartsCars & Mobility3.10×
10Power toolHome & Garden3.07×
11Fishing reelSports3.06×
12Hand toolHome & Garden2.90×
13Freight transportCars & Mobility2.87×
14TireCars & Mobility2.67×
15RoadTravel & Leisure2.50×
16WheelCars & Mobility2.39×
17SUVsCars & Mobility2.30×
18Motor vehicleCars & Mobility2.15×
19Online shoppingShopping1.69×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge Ram audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge Ram audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Need for SecurityCONSERVATISM1.41×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge Ram audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
CreativityOPEN0.67×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodge Ram have in United States?

Dodge Ram has an estimated audience of 8,345,081 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dodge Ram fans?

21.6% of Dodge Ram fans are female, 78.4% are male, with an average age of 37.5 years.

03

Which brands do Dodge Ram fans like most?

Dodge Ram fans show strongest brand affinity for AutoZone (3.43×), Turkey hunting (4.09×), and Online shopping (1.69×) over the country average.

04

Where do Dodge Ram fans live in United States?

Dodge Ram fans in United States are most concentrated in Texas (reach ~900K), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Dodge Ram fans also like?

Beyond Dodge Ram itself, the audience over-indexes on Turkey hunting (4.09×), Online shopping (1.69×), Used car (3.19×), and Commercial vehicle (3.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Ram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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