Dodge Ram Audience in Germany
A data profile of the people who buy, follow and care about Dodge Ram in Germany — modelled from more than twelve digital signal sources. Dodge Ram has an estimated audience of 526,580 people in Germany.
The average Dodge Ram fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ram Trucks, Chevrolet Silverado, Lifted Trucks, with strongest over-indexing on Ram Trucks (72.02× the country average).
Demographically, the Dodge Ram audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dodge Ram fan in Germany is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Ram Trucks.
At a glance
The key figures that characterise the Dodge Ram profile in Germany.
Search interest · 12-month trend
Demographics of Dodge Ram fans
20.1% are female, 79.9% are male, average age 34.3.
Gender split
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 34.3 |
| Estimated audience size | 526,580 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Dodge Ram audience comes from Germany.
| Country | Share |
|---|---|
| United States | 49.7% |
| Brazil | 10.7% |
| Canada | 7.3% |
Geography
Where the Dodge Ram audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~20K | 1.21× | |
| 02 | Sachsen | ~30K | 1.20× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.16× | |
| 04 | Sachsen-Anhalt | ~20K | 1.14× | |
| 05 | Niedersachsen | ~60K | 1.13× | |
| 06 | Thüringen | ~20K | 1.12× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 08 | Bayern | ~90K | 1.00× | |
| 09 | Hamburg | ~10K | 1.00× | |
| 10 | Hessen | ~40K | 0.99× | |
| 11 | Rheinland-Pfalz | ~20K | 0.92× | |
| 12 | Baden-Württemberg | ~70K | 0.91× | |
| 13 | Schleswig-Holstein | ~20K | 0.89× | |
| 14 | Saarland | ~6K | 0.89× | |
| 15 | Berlin | ~20K | 0.79× | |
| 16 | Bremen | ~3K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dodge Ram audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lifted Trucks | Cars & Mobility | 90.58× | ||
| 02 | Ram Trucks | Cars & Mobility | 72.02× | ||
| 03 | Ford Super Duty | Cars & Mobility | 71.68× | ||
| 04 | Trucking | Games | 48.94× | ||
| 05 | Chevrolet Silverado | Cars & Mobility | 37.89× | ||
| 06 | Overlanding | Travel & Leisure | 23.16× | ||
| 07 | Ford Ranger | Cars & Mobility | 21.27× | ||
| 08 | Ford Ranger (T6) | Cars & Mobility | 19.78× | ||
| 09 | Duck hunting | Sports | 14.95× | ||
| 10 | Jeep Wrangler | Cars & Mobility | 14.91× | ||
| 11 | Hot rod | Cars & Mobility | 12.54× | ||
| 12 | Drag racing | Cars & Mobility | 10.57× | ||
| 13 | All-terrain vehicle | Cars & Mobility | 10.43× | ||
| 14 | Robert Redford | Movies & TV | 10.03× | ||
| 15 | Commercial vehicle | Cars & Mobility | 8.84× | ||
| 16 | Touring motorcycle | Cars & Mobility | 8.62× | ||
| 17 | Motorcycle accessories | Cars & Mobility | 7.75× | ||
| 18 | Used Cars | Cars & Mobility | 6.66× | ||
| 19 | Driving | Cars & Mobility | 5.41× | ||
| 20 | Home construction | Home & Garden | 4.98× |
Personality of the Dodge Ram audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.28× | |
| Risk Appetite | THRILL | 1.87× | |
| Need for Security | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Spirituality | BALANCE | 0.91× | |
| Creativity | OPEN | 0.95× |
Frequently asked questions
How many fans does Dodge Ram have in Germany?
Dodge Ram has an estimated audience of 526,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dodge Ram fans?
20.1% of Dodge Ram fans are female, 79.9% are male, with an average age of 34.3 years.
Which brands do Dodge Ram fans like most?
Dodge Ram fans show strongest brand affinity for Ram Trucks (72.02×), Chevrolet Silverado (37.89×), and Lifted Trucks (90.58×) over the country average.
Where do Dodge Ram fans live in Germany?
Dodge Ram fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Dodge Ram fans also like?
Beyond Dodge Ram itself, the audience over-indexes on Chevrolet Silverado (37.89×), Lifted Trucks (90.58×), Trucking (48.94×), and Ford Super Duty (71.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dodge Ram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.