Dodge Ram Audience in Germany
Dodge Ram has an estimated audience of 533,638 people in Germany. 20.1% are female, 79.9% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ram Trucks, Chevrolet Silverado, Lifted Trucks, Trucking, Ford Super Duty.
The average Dodge Ram fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ram Trucks, Chevrolet Silverado, Lifted Trucks, with strongest over-indexing on Ram Trucks (72.02× the country average). Demographically, the Dodge Ram audience skews more male with an average age of 34.3, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Dodge Ram fans
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 34.3 |
| Estimated audience size | 533,638 |
Audience persona
The typical Dodge Ram fan in Germany is more male, around 34.3 years old, with strong DIY Mentality tendencies and a notable affinity for Ram Trucks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,261 | 1.05× |
| Bayern | 88,951 | 1.04× |
| Baden-Württemberg | 68,788 | 0.94× |
| Niedersachsen | 58,909 | 1.14× |
| Hessen | 41,836 | 1.03× |
| Sachsen | 31,074 | 1.19× |
| Rheinland-Pfalz | 25,267 | 0.95× |
| Berlin | 19,899 | 0.83× |
| Brandenburg | 19,813 | 1.2× |
| Schleswig-Holstein | 16,712 | 0.87× |
| Sachsen-Anhalt | 14,905 | 1.08× |
| Thüringen | 14,660 | 1.08× |
| Hamburg | 12,478 | 1.03× |
| Mecklenburg-Vorpommern | 11,246 | 1.1× |
| Saarland | 5,401 | 0.82× |
| Bremen | 2,973 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ram Trucks | 72.02× | Cars & Mobility |
| Chevrolet Silverado | 37.89× | Cars & Mobility |
| Lifted Trucks | 90.58× | Cars & Mobility |
| Trucking | 48.94× | Games |
| Ford Super Duty | 71.68× | Cars & Mobility |
| Robert Redford | 10.03× | Movies & TV |
| All-terrain vehicle | 10.43× | Cars & Mobility |
| Ford Ranger | 21.27× | Cars & Mobility |
| Hot rod | 12.54× | Cars & Mobility |
| Duck hunting | 14.95× | Sports |
| Drag racing | 10.57× | Cars & Mobility |
| Overlanding | 23.16× | Travel & Leisure |
| Used Cars | 6.66× | Cars & Mobility |
| Home construction | 4.98× | Home & Garden |
| Jeep Wrangler | 14.91× | Cars & Mobility |
| Motorcycle accessories | 7.75× | Cars & Mobility |
| Commercial vehicle | 8.84× | Cars & Mobility |
| Ford Ranger (T6) | 19.78× | Cars & Mobility |
| Driving | 5.41× | Cars & Mobility |
| Touring motorcycle | 8.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Patriotism | CONSERVATISM | 1.51 |
| Luxury Orientation | PREMIUM | 1.35 |
| Travelling | THRILL | 1.31 |
| Individualism | JOY | 1.27 |
| Risk Appetite | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.6% |
| Brazil | 11.2% |
| Canada | 7.3% |
See Dodge Ram audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Dodge Ram have in Germany?
Dodge Ram has an estimated audience of 533,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dodge Ram fans?
20.1% of Dodge Ram fans are female, 79.9% are male, with an average age of 34.3 years.
Which brands do Dodge Ram fans like most?
Dodge Ram fans show strongest brand affinity for Ram Trucks (72.02×), Chevrolet Silverado (37.89×), and Lifted Trucks (90.58×) over the country average.
Where do Dodge Ram fans live in Germany?
Dodge Ram fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,261), Bayern (reach 88,951), and Baden-Württemberg (reach 68,788). These three regions account for the largest share of the active audience.
What other brands do Dodge Ram fans also like?
Beyond Dodge Ram itself, the audience over-indexes on Chevrolet Silverado (37.89×), Lifted Trucks (90.58×), Trucking (48.94×), and Ford Super Duty (71.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dodge Ram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.