Ford Ranger Audience in Germany
Ford Ranger has an estimated audience of 867,003 people in Germany. 43.7% are female, 56.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toyota Land Cruiser, Nissan Navara, Ford-Trucks, Toyota Fortuner, Peugeot 301 (2012).
The average Ford Ranger fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toyota Land Cruiser, Nissan Navara, Ford-Trucks, with strongest over-indexing on Toyota Land Cruiser (26.26× the country average). Demographically, the Ford Ranger audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Ranger fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 39.3 |
| Estimated audience size | 867,003 |
Audience persona
The typical Ford Ranger fan in Germany is more male, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Toyota Land Cruiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,633 | 1.02× |
| Bayern | 154,668 | 1.11× |
| Baden-Württemberg | 115,398 | 0.98× |
| Niedersachsen | 97,606 | 1.16× |
| Hessen | 71,124 | 1.08× |
| Rheinland-Pfalz | 50,533 | 1.16× |
| Sachsen | 44,654 | 1.05× |
| Schleswig-Holstein | 31,457 | 1.01× |
| Brandenburg | 26,947 | 1× |
| Berlin | 25,191 | 0.65× |
| Sachsen-Anhalt | 24,786 | 1.1× |
| Thüringen | 24,299 | 1.1× |
| Hamburg | 19,159 | 0.98× |
| Mecklenburg-Vorpommern | 18,272 | 1.1× |
| Saarland | 10,098 | 0.95× |
| Bremen | 4,131 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Land Cruiser | 26.26× | Cars & Mobility |
| Nissan Navara | 46.26× | Cars & Mobility |
| Ford-Trucks | 120.96× | Cars & Mobility |
| Toyota Fortuner | 26.13× | Cars & Mobility |
| Peugeot 301 (2012) | 27.15× | Cars & Mobility |
| Mitsubishi Triton | 31.88× | Cars & Mobility |
| Bild | 3.41× | News |
| All-terrain vehicle | 8.18× | Cars & Mobility |
| Honda Civic | 12.01× | Cars & Mobility |
| Digital distribution | 4.54× | Business & Career |
| Australian Football League | 24.67× | Sports |
| Ford Everest | 46.64× | Cars & Mobility |
| Australian rules football | 25.31× | Sports |
| Streaming media | 3.95× | Technology & Electronics |
| Futures contract | 4.3× | Business & Career |
| Toyota | 5.23× | Cars & Mobility |
| Customer | 4.13× | Business & Career |
| Porsche | 4.42× | Cars & Mobility |
| Gospel music | 5.78× | Music & Radio |
| Designer | 4.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.45 |
| DIY Mentality | THRILL | 2.26 |
| Luxury Orientation | PREMIUM | 1.81 |
| Patriotism | CONSERVATISM | 1.54 |
| Quality Awareness | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 8.5% |
| Germany | 7.3% |
See Ford Ranger audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Ranger have in Germany?
Ford Ranger has an estimated audience of 867,003 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Ranger fans?
43.7% of Ford Ranger fans are female, 56.3% are male, with an average age of 39.3 years.
Which brands do Ford Ranger fans like most?
Ford Ranger fans show strongest brand affinity for Toyota Land Cruiser (26.26×), Nissan Navara (46.26×), and Ford-Trucks (120.96×) over the country average.
Where do Ford Ranger fans live in Germany?
Ford Ranger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,633), Bayern (reach 154,668), and Baden-Württemberg (reach 115,398). These three regions account for the largest share of the active audience.
What other brands do Ford Ranger fans also like?
Beyond Ford Ranger itself, the audience over-indexes on Nissan Navara (46.26×), Ford-Trucks (120.96×), Toyota Fortuner (26.13×), and Peugeot 301 (2012) (27.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Ranger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.