Peugeot 301 (2012) Audience in Germany
Peugeot 301 (2012) has an estimated audience of 397,342 people in Germany. 27.3% are female, 72.7% are male, average age 48.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Freedom Party of Austria, Saturn (store), Che Guevara, Axis Bank, Lowrider.
The average Peugeot 301 (2012) fan in Germany is 48.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Freedom Party of Austria, Saturn (store), Che Guevara, with strongest over-indexing on Freedom Party of Austria (64.2× the country average). Demographically, the Peugeot 301 (2012) audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Peugeot 301 (2012) fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 48.8 |
| Estimated audience size | 397,342 |
Audience persona
The typical Peugeot 301 (2012) fan in Germany is more male, around 48.8 years old, with strong Need for Security tendencies and a notable affinity for Freedom Party of Austria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,805 | 1.44× |
| Baden-Württemberg | 76,374 | 1.41× |
| Bayern | 65,851 | 1.03× |
| Hessen | 56,874 | 1.88× |
| Niedersachsen | 35,739 | 0.93× |
| Berlin | 23,912 | 1.35× |
| Rheinland-Pfalz | 20,287 | 1.02× |
| Sachsen | 14,241 | 0.73× |
| Schleswig-Holstein | 12,758 | 0.89× |
| Hamburg | 11,765 | 1.31× |
| Brandenburg | 7,406 | 0.6× |
| Thüringen | 5,590 | 0.55× |
| Sachsen-Anhalt | 4,815 | 0.47× |
| Saarland | 4,389 | 0.9× |
| Bremen | 3,604 | 1.06× |
| Mecklenburg-Vorpommern | 3,334 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freedom Party of Austria | 64.2× | Politics & Society |
| Saturn (store) | 12.33× | Shopping |
| Che Guevara | 33.13× | Politics & Society |
| Axis Bank | 108.79× | Business & Career |
| Lowrider | 55.4× | Cars & Mobility |
| Focus | 7.51× | News |
| Ford Ranger | 20.47× | Cars & Mobility |
| Fiat Doblò | 30.52× | Cars & Mobility |
| Sahra Wagenknecht | 10.7× | Politics & Society |
| Jon Bon Jovi | 17.57× | Music & Radio |
| Recep İvedik | 22.22× | Movies & TV |
| Thin Lizzy | 36.06× | Music & Radio |
| Cleanliness | 8.14× | Home & Garden |
| Jeff Goldblum | 20× | Movies & TV |
| Scorpions (band) | 8.58× | Music & Radio |
| Fallout (series) | 16.11× | Games |
| Honda CR-V | 14.55× | Cars & Mobility |
| Creedence Clearwater Revival | 19.4× | Music & Radio |
| MacGyver | 19.27× | Movies & TV |
| The Equalizer | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.64 |
| Patriotism | CONSERVATISM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
| Travelling | THRILL | 1.27 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.9% |
| Argentina | 6.9% |
| France | 4.4% |
See Peugeot 301 (2012) audiences in other countries
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- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Peugeot 301 (2012) have in Germany?
Peugeot 301 (2012) has an estimated audience of 397,342 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Peugeot 301 (2012) fans?
27.3% of Peugeot 301 (2012) fans are female, 72.7% are male, with an average age of 48.8 years.
Which brands do Peugeot 301 (2012) fans like most?
Peugeot 301 (2012) fans show strongest brand affinity for Freedom Party of Austria (64.2×), Saturn (store) (12.33×), and Che Guevara (33.13×) over the country average.
Where do Peugeot 301 (2012) fans live in Germany?
Peugeot 301 (2012) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,805), Baden-Württemberg (reach 76,374), and Bayern (reach 65,851). These three regions account for the largest share of the active audience.
What other brands do Peugeot 301 (2012) fans also like?
Beyond Peugeot 301 (2012) itself, the audience over-indexes on Saturn (store) (12.33×), Che Guevara (33.13×), Axis Bank (108.79×), and Lowrider (55.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 301 (2012). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.