Rascasse Audience Intelligence

Peugeot 301 (2012) Audience in Germany

A data profile of the people who buy, follow and care about Peugeot 301 (2012) in Germany — modelled from more than twelve digital signal sources. Peugeot 301 (2012) has an estimated audience of 395,307 people in Germany.

#227among Car type in Germany#220among Car Model in Germany#649in Cars & Mobility

The average Peugeot 301 (2012) fan in Germany is 48.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Lowrider, Hugendubel, Freedom Party of Austria, with strongest over-indexing on Lowrider (91.88× the country average).

Demographically, the Peugeot 301 (2012) audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peugeot 301 (2012) fan in Germany is more male, around 48.8 years old, with strong Need for Security tendencies and a notable affinity for Lowrider.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot 301 (2012) profile in Germany.

Audience size
395K
in Germany
Gender
27.3%♀
72.7% male
Age
48.8
average years
Country rank
#14141
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peugeot 301 (2012) fans

27.3% are female, 72.7% are male, average age 48.8.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Peugeot 301 (2012) audience in Germany
MetricValue
Female27.3%
Male72.7%
Average age48.8
Estimated audience size395,307
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Peugeot 301 (2012) audience in Germany
Age bracketShare%
16-199%
20-295%
30-3911%
40-4929%
50+46%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Peugeot 301 (2012) audience comes from Germany.

Worldwide audience distribution share by country for Peugeot 301 (2012)
CountryShare
Germany37.4%
Argentina7.3%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot 301 (2012) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peugeot 301 (2012) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.73×
02Nordrhein-Westfalen~100K1.36×
03Baden-Württemberg~70K1.31×
04Hamburg~10K1.23×
05Berlin~20K1.21×
06Bremen~4K1.05×
07Rheinland-Pfalz~20K1.03×
08Saarland~5K1.02×
09Bayern~60K1.01×
10Schleswig-Holstein~10K0.95×
11Niedersachsen~30K0.91×
12Sachsen~20K0.81×
13Brandenburg~10K0.81×
14Thüringen~8K0.81×
15Mecklenburg-Vorpommern~6K0.81×
16Sachsen-Anhalt~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Peugeot 301 (2012), Germany
0.79×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot 301 (2012) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot 301 (2012) audience
#·InterestCategoryAffinity×
01Axis BankBusiness & Career119.58×
02LowriderCars & Mobility91.88×
03Freedom Party of AustriaPolitics & Society59.57×
04Vladimir LeninPolitics & Society46.26×
05Che GuevaraPolitics & Society30.60×
06Ford RangerCars & Mobility27.15×
07Christian LindnerPolitics & Society23.33×
08LycamobileTechnology & Electronics20.00×
09Jeff GoldblumMovies & TV20.00×
10MacGyverMovies & TV20.00×
11Cast AwayMovies & TV20.00×
12Creedence Clearwater RevivalMusic & Radio19.80×
13HugendubelShopping11.88×
14Scorpions (band)Music & Radio10.12×
15Bob DylanMusic & Radio10.02×
16CleanlinessHome & Garden9.62×
17Sahra WagenknechtPolitics & Society8.88×
18The Epoch TimesNews8.58×
19FocusNews6.26×
20TagesschauMovies & TV3.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot 301 (2012) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peugeot 301 (2012) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
PatriotismCONSERVATISM1.66×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peugeot 301 (2012) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Price SensitivityPREMIUM0.76×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peugeot 301 (2012) have in Germany?

Peugeot 301 (2012) has an estimated audience of 395,307 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Peugeot 301 (2012) fans?

27.3% of Peugeot 301 (2012) fans are female, 72.7% are male, with an average age of 48.8 years.

03

Which brands do Peugeot 301 (2012) fans like most?

Peugeot 301 (2012) fans show strongest brand affinity for Lowrider (91.88×), Hugendubel (11.88×), and Freedom Party of Austria (59.57×) over the country average.

04

Where do Peugeot 301 (2012) fans live in Germany?

Peugeot 301 (2012) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Peugeot 301 (2012) fans also like?

Beyond Peugeot 301 (2012) itself, the audience over-indexes on Hugendubel (11.88×), Freedom Party of Austria (59.57×), Che Guevara (30.6×), and Axis Bank (119.58×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Peugeot 301 (2012). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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