MacGyver Audience in Germany
MacGyver has an estimated audience of 379,068 people in Germany. 31.5% are female, 68.5% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: American Pie (film series), Cast Away, Waterworld, The Crow, Apocalypto.
The average MacGyver fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include American Pie (film series), Cast Away, Waterworld, with strongest over-indexing on American Pie (film series) (142.25× the country average). Demographically, the MacGyver audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of MacGyver fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 34.0 |
| Estimated audience size | 379,068 |
Audience persona
The typical MacGyver fan in Germany is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for American Pie (film series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,037 | 0.86× |
| Bayern | 55,105 | 0.9× |
| Baden-Württemberg | 44,357 | 0.86× |
| Niedersachsen | 37,421 | 1.02× |
| Hessen | 23,243 | 0.8× |
| Sachsen | 22,813 | 1.23× |
| Berlin | 19,627 | 1.16× |
| Brandenburg | 17,284 | 1.47× |
| Rheinland-Pfalz | 15,856 | 0.83× |
| Schleswig-Holstein | 12,775 | 0.94× |
| Sachsen-Anhalt | 11,879 | 1.21× |
| Thüringen | 10,163 | 1.05× |
| Mecklenburg-Vorpommern | 8,076 | 1.12× |
| Hamburg | 8,053 | 0.94× |
| Saarland | 3,675 | 0.79× |
| Bremen | 2,674 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Pie (film series) | 142.25× | Movies & TV |
| Cast Away | 148.67× | Movies & TV |
| Waterworld | 139.93× | Movies & TV |
| The Crow | 141.7× | Literature |
| Apocalypto | 104.22× | Movies & TV |
| True Lies | 130.96× | Movies & TV |
| Superman | 16.39× | Movies & TV |
| Lucky Number Slevin | 132.22× | Movies & TV |
| Death Proof | 98.48× | Movies & TV |
| Dallas (1978 TV series) | 48.02× | Movies & TV |
| Ben-Hur (1959 film) | 104.9× | Movies & TV |
| Flash Gordon (film) | 106.36× | Movies & TV |
| From Dusk till Dawn | 57.78× | Movies & TV |
| Prince of Persia: The Sands of Time | 305.36× | Games |
| Hawaii Five-O | 61.41× | Movies & TV |
| Eagle Eye | 118.21× | Movies & TV |
| Premium Rush | 172.73× | Movies & TV |
| The One (2001 film) | 37.42× | Movies & TV |
| Limbo (video game) | 135.42× | Games |
| Knight Rider (1982 TV series) | 57.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| DIY Mentality | THRILL | 1.4 |
| Sports Activity | POWER | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
| Community Orientation | OPEN | 1.32 |
| Convenience Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Italy | 7.2% |
| Germany | 6.3% |
See MacGyver audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does MacGyver have in Germany?
MacGyver has an estimated audience of 379,068 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MacGyver fans?
31.5% of MacGyver fans are female, 68.5% are male, with an average age of 34.0 years.
Which brands do MacGyver fans like most?
MacGyver fans show strongest brand affinity for American Pie (film series) (142.25×), Cast Away (148.67×), and Waterworld (139.93×) over the country average.
Where do MacGyver fans live in Germany?
MacGyver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,037), Bayern (reach 55,105), and Baden-Württemberg (reach 44,357). These three regions account for the largest share of the active audience.
What other brands do MacGyver fans also like?
Beyond MacGyver itself, the audience over-indexes on Cast Away (148.67×), Waterworld (139.93×), The Crow (141.7×), and Apocalypto (104.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MacGyver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.