Rascasse Audience Intelligence

MacGyver Audience in Germany

A data profile of the people who buy, follow and care about MacGyver in Germany — modelled from more than twelve digital signal sources. MacGyver has an estimated audience of 385,817 people in Germany.

#255among TV series in Germany#832among Movie / TV Show / Series in Germany#2370in Movies & TV

The average MacGyver fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include American Pie (film series), Cast Away, Waterworld, with strongest over-indexing on American Pie (film series) (142.25× the country average).

Demographically, the MacGyver audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MacGyver fan in Germany is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for American Pie (film series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MacGyver profile in Germany.

Audience size
386K
in Germany
Gender
31.5%♀
68.5% male
Age
34.0
average years
Country rank
#14432
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MacGyver viewers

31.5% are female, 68.5% are male, average age 34.0.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for MacGyver audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age34.0
Estimated audience size385,817
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the MacGyver audience in Germany
Age bracketShare%
16-1940%
20-2915%
30-3916%
40-4914%
50+16%
Fig. 04

Worldwide distribution

6.4%

of the worldwide MacGyver audience comes from Germany.

Worldwide audience distribution share by country for MacGyver
CountryShare
United States25.7%
Italy6.5%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MacGyver audience in Germany is strongest.

Fig. 05

Top regions by affinity

MacGyver fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.43×
02Sachsen~20K1.20×
03Sachsen-Anhalt~10K1.19×
04Mecklenburg-Vorpommern~8K1.10×
05Berlin~20K1.09×
06Thüringen~10K1.05×
07Niedersachsen~40K1.03×
08Schleswig-Holstein~10K0.98×
09Hamburg~8K0.94×
10Bayern~50K0.90×
11Bremen~3K0.87×
12Nordrhein-Westfalen~70K0.86×
13Rheinland-Pfalz~20K0.86×
14Saarland~4K0.85×
15Baden-Württemberg~40K0.84×
16Hessen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — MacGyver, Germany
0.81×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MacGyver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MacGyver audience
#·InterestCategoryAffinity×
01Prince of Persia: The Sands of TimeGames305.36×
02Tears of the SunMovies & TV226.89×
03Cast AwayMovies & TV148.67×
04American Pie (film series)Movies & TV142.25×
05The CrowLiterature141.70×
06WaterworldMovies & TV139.93×
07Limbo (video game)Games135.42×
08Lucky Number SlevinMovies & TV132.22×
09True LiesMovies & TV130.96×
10Eagle EyeMovies & TV118.21×
11Flash Gordon (film)Movies & TV106.36×
12Ben-Hur (1959 film)Movies & TV104.90×
13ApocalyptoMovies & TV104.22×
14Death ProofMovies & TV98.48×
15Hawaii Five-OMovies & TV61.41×
16From Dusk till DawnMovies & TV57.78×
17Knight Rider (1982 TV series)Movies & TV57.71×
18Dallas (1978 TV series)Movies & TV48.02×
19The One (2001 film)Movies & TV37.42×
20SupermanMovies & TV16.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MacGyver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MacGyver audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
ExtroversionTHRILL1.33×
Urban LifestyleOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MacGyver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
TravellingTHRILL0.92×
Quality AwarenessPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MacGyver have in Germany?

MacGyver has an estimated audience of 385,817 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of MacGyver viewers?

31.5% of MacGyver fans are female, 68.5% are male, with an average age of 34.0 years.

03

Which brands do MacGyver fans like most?

MacGyver fans show strongest brand affinity for American Pie (film series) (142.25×), Cast Away (148.67×), and Waterworld (139.93×) over the country average.

04

Where do MacGyver fans live in Germany?

MacGyver fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do MacGyver fans also like?

Beyond MacGyver itself, the audience over-indexes on Cast Away (148.67×), Waterworld (139.93×), The Crow (141.7×), and True Lies (130.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See MacGyver audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MacGyver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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