Rascasse Audience Intelligence

Hawaii Five-O Audience in Germany

A data profile of the people who buy, follow and care about Hawaii Five-O in Germany — modelled from more than twelve digital signal sources. Hawaii Five-O has an estimated audience of 407,889 people in Germany.

The average Hawaii Five-O fan in Germany is 42.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Sachsen.

Top brand affinities include Unforgettable (2011 TV series), Haven (TV series), Shaft (1971 film), with strongest over-indexing on Unforgettable (2011 TV series) (621.3× the country average).

Demographically, the Hawaii Five-O audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hawaii Five-O fan in Germany is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Unforgettable (2011 TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawaii Five-O profile in Germany.

Audience size
408K
in Germany
Gender
50.5%
49.5% male
Age
42.2
average years
Country rank
#13805
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hawaii Five-O viewers

50.5% are female, 49.5% are male, average age 42.2.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Hawaii Five-O audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age42.2
Estimated audience size407,889
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Hawaii Five-O audience in Germany
Age bracketShare%
16-1915%
20-2914%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Hawaii Five-O audience comes from Germany.

Worldwide audience distribution share by country for Hawaii Five-O
CountryShare
United States36.1%
Germany12.5%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawaii Five-O audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hawaii Five-O fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.41×
02Thüringen~20K1.41×
03Mecklenburg-Vorpommern~10K1.41×
04Brandenburg~20K1.37×
05Sachsen~30K1.31×
06Saarland~7K1.29×
07Bremen~4K1.23×
08Rheinland-Pfalz~20K1.17×
09Schleswig-Holstein~20K1.17×
10Bayern~70K1.03×
11Baden-Württemberg~60K0.97×
12Berlin~20K0.83×
13Hamburg~4K0.45×
14Niedersachsen~10K0.37×
15Hessen~10K0.35×
16Nordrhein-Westfalen~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Hawaii Five-O, Germany
0.24×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawaii Five-O audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawaii Five-O audience
#·InterestCategoryAffinity×
01The Black Dahlia (film)Movies & TV663.68×
02Haven (TV series)Movies & TV647.06×
03Unforgettable (2011 TV series)Movies & TV621.30×
04Shaft (1971 film)Movies & TV566.86×
05Motive (TV series)Movies & TV564.29×
06The Dresden FilesLiterature526.67×
07Perry Mason (TV series)Movies & TV504.95×
08Tears of the SunMovies & TV503.29×
09HeathersMovies & TV447.24×
10BullittMovies & TV436.23×
11Starsky & Hutch (film)Movies & TV416.67×
12NYPD BlueMovies & TV401.91×
13Lie to MeMovies & TV342.75×
14Memories of MurderMovies & TV307.28×
15The CrowLiterature214.52×
16ColumboMovies & TV185.82×
17Law Abiding CitizenMovies & TV151.59×
18Heat (1995 film)Movies & TV105.43×
19The RookieMovies & TV98.51×
20The MentalistMovies & TV86.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawaii Five-O audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Hawaii Five-O audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.73×
ExtroversionTHRILL2.10×
SpiritualityBALANCE1.92×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Hawaii Five-O audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.99×
Early Adopter MentalityPOWER1.01×
CreativityOPEN1.17×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Hawaii Five-O have in Germany?

Hawaii Five-O has an estimated audience of 407,889 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Hawaii Five-O viewers?

50.5% of Hawaii Five-O fans are female, 49.5% are male, with an average age of 42.2 years.

03

Which brands do Hawaii Five-O fans like most?

Hawaii Five-O fans show strongest brand affinity for Unforgettable (2011 TV series) (621.3×), Haven (TV series) (647.06×), and Shaft (1971 film) (566.86×) over the country average.

04

Where do Hawaii Five-O fans live in Germany?

Hawaii Five-O fans in Germany are most concentrated in Bayern (reach ~70K), Baden-Württemberg (reach ~60K), and Sachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hawaii Five-O fans also like?

Beyond Hawaii Five-O itself, the audience over-indexes on Haven (TV series) (647.06×), Shaft (1971 film) (566.86×), Motive (TV series) (564.29×), and The Rookie (98.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hawaii Five-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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