A data profile of the people who buy, follow and care about Columbo in Germany — modelled from more than twelve digital signal sources. Columbo has an estimated audience of 367,159 people in Germany.
The average Columbo fan in Germany is 48.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Matlock (TV series), Bosch (TV series), Unforgettable (2011 TV series), with strongest over-indexing on Matlock (TV series) (240.2× the country average).
Demographically, the Columbo audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Columbo fan in Germany is more female, around 48.9 years old, with strong Risk Appetite tendencies and a notable affinity for Matlock (TV series).
The key figures that characterise the Columbo profile in Germany.
64.7% are female, 35.3% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 48.9 |
| Estimated audience size | 367,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 5% | |
| 30-39 | 13% | |
| 40-49 | 34% | |
| 50+ | 42% |
of the worldwide Columbo audience comes from Germany.
| Country | Share |
|---|---|
| Sri Lanka | 46.6% |
| United States | 9.8% |
| Hungary | 4.1% |
Where the Columbo audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~5K | 1.14× | |
| 02 | Nordrhein-Westfalen | ~90K | 1.10× | |
| 03 | Schleswig-Holstein | ~10K | 1.07× | |
| 04 | Niedersachsen | ~40K | 1.05× | |
| 05 | Thüringen | ~10K | 1.05× | |
| 06 | Sachsen-Anhalt | ~10K | 1.03× | |
| 07 | Bayern | ~60K | 1.02× | |
| 08 | Sachsen | ~20K | 1.00× | |
| 09 | Berlin | ~20K | 0.98× | |
| 10 | Rheinland-Pfalz | ~20K | 0.97× | |
| 11 | Brandenburg | ~10K | 0.96× | |
| 12 | Hamburg | ~8K | 0.96× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.96× | |
| 14 | Hessen | ~30K | 0.95× | |
| 15 | Bremen | ~3K | 0.91× | |
| 16 | Baden-Württemberg | ~40K | 0.88× |
The strongest cross-interests of the Columbo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Closer | Movies & TV | 293.06× | ||
| 02 | Three Days of the Condor | Movies & TV | 290.83× | ||
| 03 | Memories of Murder | Movies & TV | 267.53× | ||
| 04 | Unforgettable (2011 TV series) | Movies & TV | 249.28× | ||
| 05 | Matlock (TV series) | Movies & TV | 240.20× | ||
| 06 | Diagnosis: Murder | Movies & TV | 210.19× | ||
| 07 | Rizzoli & Isles | Movies & TV | 176.26× | ||
| 08 | Deception (U.S. TV series) | Movies & TV | 172.82× | ||
| 09 | Inside Man | Movies & TV | 169.46× | ||
| 10 | Perry Mason (TV series) | Movies & TV | 150.28× | ||
| 11 | Motive (TV series) | Movies & TV | 148.82× | ||
| 12 | NCIS (franchise) | Movies & TV | 129.16× | ||
| 13 | Bosch (TV series) | Movies & TV | 118.04× | ||
| 14 | Law Abiding Citizen | Movies & TV | 98.81× | ||
| 15 | A Bronx Tale | Movies & TV | 86.63× | ||
| 16 | Midsomer Murders | Movies & TV | 80.41× | ||
| 17 | Angela Lansbury | Movies & TV | 69.04× | ||
| 18 | Sherlock Holmes (1984 TV series) | Movies & TV | 66.43× | ||
| 19 | Death in Paradise (TV series) | Movies & TV | 58.36× | ||
| 20 | Heat (1995 film) | Movies & TV | 55.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.70× | |
| Patriotism | CONSERVATISM | 2.40× | |
| Mindfulness | BALANCE | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.00× | |
| Design Affinity | PREMIUM | 1.03× |
Columbo has an estimated audience of 367,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
64.7% of Columbo fans are female, 35.3% are male, with an average age of 48.9 years.
Columbo fans show strongest brand affinity for Matlock (TV series) (240.2×), Bosch (TV series) (118.04×), and Unforgettable (2011 TV series) (249.28×) over the country average.
Columbo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Columbo itself, the audience over-indexes on Bosch (TV series) (118.04×), Unforgettable (2011 TV series) (249.28×), Memories of Murder (267.53×), and The Closer (293.06×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Columbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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