Columbo Audience in Germany

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Columbo has an estimated audience of 369,855 people in Germany. 64.7% are female, 35.3% are male, average age 48.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Matlock (TV series), Bosch (TV series), Unforgettable (2011 TV series), Memories of Murder, The Closer.

The average Columbo fan in Germany is 48.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Matlock (TV series), Bosch (TV series), Unforgettable (2011 TV series), with strongest over-indexing on Matlock (TV series) (240.2× the country average). Demographically, the Columbo audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Columbo fans

Demographic split for Columbo audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age48.9
Estimated audience size369,855

Audience persona

The typical Columbo fan in Germany is more female, around 48.9 years old, with strong Tradition tendencies and a notable affinity for Matlock (TV series).

Top regions in Germany

Top regions ranked by reach for Columbo in Germany
RegionReachAffinity
Nordrhein-Westfalen92,7341.15×
Bayern63,3801.07×
Baden-Württemberg45,2740.9×
Niedersachsen38,2521.06×
Hessen27,7190.98×
Sachsen18,5861.02×
Rheinland-Pfalz17,7630.96×
Berlin17,1851.04×
Schleswig-Holstein14,1441.07×
Brandenburg10,5430.92×
Thüringen9,6581.02×
Sachsen-Anhalt9,1750.96×
Hamburg8,0820.97×
Mecklenburg-Vorpommern6,4850.92×
Saarland5,0831.12×
Bremen2,6860.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbo audience
BrandAffinityCategory
Matlock (TV series)240.2×Movies & TV
Bosch (TV series)118.04×Movies & TV
Unforgettable (2011 TV series)249.28×Movies & TV
Memories of Murder267.53×Movies & TV
The Closer293.06×Movies & TV
NCIS (franchise)129.16×Movies & TV
Inside Man169.46×Movies & TV
Midsomer Murders80.41×Movies & TV
Three Days of the Condor290.83×Movies & TV
Sherlock Holmes (1984 TV series)66.43×Movies & TV
Deception (U.S. TV series)172.82×Movies & TV
Death in Paradise (TV series)58.36×Movies & TV
Rizzoli & Isles176.26×Movies & TV
Law Abiding Citizen98.81×Movies & TV
Angela Lansbury69.04×Movies & TV
Perry Mason (TV series)150.28×Movies & TV
The Equalizer96.01×Movies & TV
Heat (1995 film)55.4×Movies & TV
Miami Vice87.67×Movies & TV
Diagnosis: Murder210.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbo audience
TraitClusterScore
TraditionCONSERVATISM1.7
Community OrientationOPEN1.55
Early Adopter MentalityPOWER1.44
Pet OwnershipJOY1.41
IndulgenceJOY1.38
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Columbo
CountryShare
Sri Lanka47.3%
United States9.8%
Hungary4.2%

See Columbo audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Columbo have in Germany?

Columbo has an estimated audience of 369,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Columbo fans?

64.7% of Columbo fans are female, 35.3% are male, with an average age of 48.9 years.

Which brands do Columbo fans like most?

Columbo fans show strongest brand affinity for Matlock (TV series) (240.2×), Bosch (TV series) (118.04×), and Unforgettable (2011 TV series) (249.28×) over the country average.

Where do Columbo fans live in Germany?

Columbo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,734), Bayern (reach 63,380), and Baden-Württemberg (reach 45,274). These three regions account for the largest share of the active audience.

What other brands do Columbo fans also like?

Beyond Columbo itself, the audience over-indexes on Bosch (TV series) (118.04×), Unforgettable (2011 TV series) (249.28×), Memories of Murder (267.53×), and The Closer (293.06×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Columbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.