Matlock (TV series) Audience in Germany
Matlock (TV series) has an estimated audience of 803,821 people in Germany. 77.5% are female, 22.5% are male, average age 49.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kuopio, Kalidou Koulibaly, Loincloth, Jette, Rossmann.
The average Matlock (TV series) fan in Germany is 49.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kuopio, Kalidou Koulibaly, Loincloth, with strongest over-indexing on Kuopio (962.26× the country average). Demographically, the Matlock (TV series) audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Matlock (TV series) fans
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 49.5 |
| Estimated audience size | 803,821 |
Audience persona
The typical Matlock (TV series) fan in Germany is more female, around 49.5 years old, with strong Tradition tendencies and a notable affinity for Kuopio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,857 | 0.84× |
| Bayern | 102,170 | 0.79× |
| Baden-Württemberg | 82,223 | 0.75× |
| Niedersachsen | 69,020 | 0.88× |
| Hessen | 48,462 | 0.79× |
| Sachsen | 45,578 | 1.16× |
| Berlin | 40,338 | 1.12× |
| Rheinland-Pfalz | 35,312 | 0.88× |
| Sachsen-Anhalt | 32,655 | 1.57× |
| Brandenburg | 31,814 | 1.28× |
| Thüringen | 28,106 | 1.37× |
| Schleswig-Holstein | 26,370 | 0.91× |
| Mecklenburg-Vorpommern | 19,544 | 1.27× |
| Hamburg | 14,395 | 0.79× |
| Saarland | 7,606 | 0.77× |
| Bremen | 5,652 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kuopio | 962.26× | Travel & Leisure |
| Kalidou Koulibaly | 544.93× | Sports |
| Loincloth | 12.54× | Fashion & Accessoires |
| Jette | 23.98× | Fashion & Accessoires |
| Rossmann | 1.66× | Shopping |
| Home Office | 2.19× | Business & Career |
| The Nice Guys | 9.53× | Movies & TV |
| Progressive rock | 2.53× | Music & Radio |
| The Hollies (Official) | 10.03× | Music & Radio |
| Figure painting (hobby) | 4.58× | Arts & Culture |
| Moroccan riad | 6.47× | Politics & Society |
| Zagreb | 4.31× | Travel & Leisure |
| Personalised Gifts | 1.72× | Home & Garden |
| Suhr Guitars | 12.06× | Music & Radio |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Ho, Ghana | 3.46× | Travel & Leisure |
| Howard Gardner | 20× | Literature |
| Rai Gulp | 20× | Kids & Family |
| Klorane USA | 203.83× | Beauty & Wellness |
| Ireen Sheer | 2.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.82 |
| Family Orientation | CONSERVATISM | 1.57 |
| Sustainability | BALANCE | 1.55 |
| Extroversion | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.3 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| United Kingdom | 13.1% |
| Germany | 7.9% |
See Matlock (TV series) audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Matlock (TV series) have in Germany?
Matlock (TV series) has an estimated audience of 803,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matlock (TV series) fans?
77.5% of Matlock (TV series) fans are female, 22.5% are male, with an average age of 49.5 years.
Which brands do Matlock (TV series) fans like most?
Matlock (TV series) fans show strongest brand affinity for Kuopio (962.26×), Kalidou Koulibaly (544.93×), and Loincloth (12.54×) over the country average.
Where do Matlock (TV series) fans live in Germany?
Matlock (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,857), Bayern (reach 102,170), and Baden-Württemberg (reach 82,223). These three regions account for the largest share of the active audience.
What other brands do Matlock (TV series) fans also like?
Beyond Matlock (TV series) itself, the audience over-indexes on Kalidou Koulibaly (544.93×), Loincloth (12.54×), Jette (23.98×), and Rossmann (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Matlock (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.