Rascasse Audience Intelligence

Matlock (TV series) Audience in United States

A data profile of the people who buy, follow and care about Matlock (TV series) in United States — modelled from more than twelve digital signal sources. Matlock (TV series) has an estimated audience of 2,480,888 people in United States.

#192among TV series in United States#638among Movie / TV Show / Series in United States#1741in Movies & TV

The average Matlock (TV series) fan in United States is 50.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include School of Rock, The Nanny, Beverly Hills, 90210, with strongest over-indexing on School of Rock (79.67× the country average).

Demographically, the Matlock (TV series) audience skews balanced with an average age of 50.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matlock (TV series) fan in United States is balanced, around 50.6 years old, with strong Patriotism tendencies and a notable affinity for School of Rock.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matlock (TV series) profile in United States.

Audience size
2.5M
in United States
Gender
45.4%♀
54.6% male
Age
50.6
average years
Country rank
#11979
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matlock (TV series) viewers

45.4% are female, 54.6% are male, average age 50.6.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Matlock (TV series) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age50.6
Estimated audience size2,480,888
Fig. 03

Age distribution

Ø 50.6
average years
Age distribution of the Matlock (TV series) audience in United States
Age bracketShare%
16-195%
20-295%
30-3911%
40-4927%
50+52%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Matlock (TV series) audience comes from United States.

Worldwide audience distribution share by country for Matlock (TV series)
CountryShare
United States25.7%
United Kingdom12.9%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matlock (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Matlock (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~80K1.30×
02Missouri~60K1.29×
03Arkansas~30K1.23×
04West Virginia~20K1.23×
05Kentucky~50K1.21×
06South Carolina~50K1.19×
07Ohio~100K1.18×
08North Carolina~100K1.18×
09Maine~10K1.15×
10Indiana~60K1.14×
11Kansas~30K1.14×
12Oklahoma~40K1.12×
13Iowa~30K1.12×
14Minnesota~50K1.11×
15Mississippi~30K1.09×
16Pennsylvania~100K1.07×
17Maryland~60K1.06×
18Wisconsin~50K1.06×
19Oregon~40K1.06×
20Delaware~9K1.06×
21Michigan~80K1.05×
22Washington~60K1.04×
23Alabama~40K1.04×
24Virginia~80K1.02×
25Idaho~20K1.02×
26Georgia~90K1.01×
27Montana~8K1.00×
28Vermont~5K1.00×
29Nebraska~20K0.99×
30New Hampshire~10K0.99×
31South Dakota~7K0.96×
32Louisiana~40K0.95×
33Illinois~90K0.94×
34Connecticut~30K0.93×
35Florida~200K0.92×
36Rhode Island~9K0.91×
37Massachusetts~50K0.89×
38North Dakota~6K0.89×
39New Mexico~10K0.87×
40Texas~200K0.85×
41Colorado~40K0.84×
42New York~100K0.83×
43New Jersey~60K0.80×
44Arizona~50K0.80×
45Utah~20K0.79×
46Hawaii~10K0.77×
47California~300K0.75×
48Washington, District of Columbia~7K0.75×
49Nevada~20K0.74×
50Alaska~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Matlock (TV series), United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matlock (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matlock (TV series) audience
#·InterestCategoryAffinity×
01The NannyMovies & TV81.86×
02School of RockMovies & TV79.67×
03StargateMovies & TV61.37×
04Hawaii Five-0Movies & TV51.14×
05Midsomer MurdersMovies & TV45.47×
06Tony DanzaMovies & TV45.04×
07Beverly Hills, 90210Movies & TV41.43×
08Knight Rider (1982 TV series)Movies & TV34.69×
09Bob NewhartMovies & TV31.03×
10Lost in SpaceMovies & TV28.53×
11Christopher LloydMovies & TV21.26×
12Helen MirrenMovies & TV20.96×
1324 (TV series)Movies & TV20.00×
14Mission: ImpossibleMovies & TV18.92×
15Wheel of Fortune (U.S. game show)Movies & TV16.67×
16Arrested Development (TV series)Movies & TV15.18×
17Julie AndrewsMovies & TV14.97×
18Diane KeatonMovies & TV11.56×
19Sam ElliottMovies & TV9.53×
20Robert RedfordMovies & TV6.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matlock (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matlock (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
SpiritualityBALANCE1.69×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matlock (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
SustainabilityBALANCE0.61×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matlock (TV series) have in United States?

Matlock (TV series) has an estimated audience of 2,480,888 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matlock (TV series) viewers?

45.4% of Matlock (TV series) fans are female, 54.6% are male, with an average age of 50.6 years.

03

Which brands do Matlock (TV series) fans like most?

Matlock (TV series) fans show strongest brand affinity for School of Rock (79.67×), The Nanny (81.86×), and Beverly Hills, 90210 (41.43×) over the country average.

04

Where do Matlock (TV series) fans live in United States?

Matlock (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Matlock (TV series) fans also like?

Beyond Matlock (TV series) itself, the audience over-indexes on The Nanny (81.86×), Beverly Hills, 90210 (41.43×), Stargate (61.37×), and Diane Keaton (11.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Matlock (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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