Matlock (TV series) Audience in United States

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Matlock (TV series) has an estimated audience of 3,039,224 people in United States. 45.4% are female, 54.6% are male, average age 50.6. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Suhr Guitars, Cryptic crossword, The Nice Guys, Grace Slick.

The average Matlock (TV series) fan in United States is 50.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Suhr Guitars, Cryptic crossword, with strongest over-indexing on The Halal Guys (21.61× the country average). Demographically, the Matlock (TV series) audience skews balanced with an average age of 50.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Matlock (TV series) fans

Demographic split for Matlock (TV series) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age50.6
Estimated audience size3,039,224

Audience persona

The typical Matlock (TV series) fan in United States is balanced, around 50.6 years old, with strong Risk Appetite tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Matlock (TV series) in United States
RegionReachAffinity
California264,5450.79×
Texas235,1710.9×
Florida197,8610.96×
New York145,9580.86×
North Carolina113,9331.25×
Pennsylvania113,2691.11×
Ohio110,7291.18×
Illinois99,4150.98×
Georgia96,4851.03×
Michigan87,2041.1×
Virginia79,2191.07×
Tennessee78,3991.29×
Washington67,0031.1×
Missouri65,1411.33×
Indiana64,9081.17×
New Jersey64,8900.84×
Maryland58,2231.11×
South Carolina55,8661.22×
Massachusetts55,7110.93×
Minnesota50,1311.15×
Wisconsin47,6161.04×
Kentucky47,3001.24×
Colorado42,5950.89×
Arizona42,0340.68×
Alabama40,1170.94×
Oregon38,6661.11×
Oklahoma38,3081.14×
Louisiana36,5140.93×
Arkansas30,2851.21×
Connecticut28,4710.93×
Kansas28,1271.17×
Iowa27,4081.09×
Mississippi25,8781.03×
Nevada21,6870.74×
Utah21,3460.78×
West Virginia16,6141.17×
Idaho15,5321.02×
Nebraska14,8640.98×
New Mexico12,9920.85×
Maine12,3811.14×
New Hampshire11,5030.96×
Hawaii9,9160.76×
Delaware8,5181.02×
Rhode Island8,4920.88×
Montana8,0340.95×
Washington, District of Columbia7,0340.77×
South Dakota6,1170.87×
North Dakota5,0490.81×
Vermont5,0280.94×
Wyoming4,4670.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matlock (TV series) audience
BrandAffinityCategory
The Halal Guys21.61×Food & Beverages
Suhr Guitars48.52×Music & Radio
Cryptic crossword33.77×Technology & Electronics
The Nice Guys10.84×Movies & TV
Grace Slick11.03×Music & Radio
Non-celiac gluten sensitivity12.98×Health
Elsword17.65×Games
Home staging5.32×Home & Garden
Jingoism2.17×Politics & Society
Whataburger1.65×Food & Beverages
Paisley6.77×Fashion & Accessoires
headspace7.19×Health
Bell Helmets13.98×Cars & Mobility
Pillow1.59×Home & Garden
Spiritualized19.24×Music & Radio
Goof8.67×Movies & TV
Got Talent España20.23×Movies & TV
Goop3.56×Internet & Social Media
Grinch2.67×Movies & TV
Google Photos1.63×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matlock (TV series) audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Luxury OrientationPREMIUM1.58
Price SensitivityPREMIUM1.48
Community OrientationOPEN1.37
PatriotismCONSERVATISM1.37
SpiritualityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Matlock (TV series)
CountryShare
United States30.0%
United Kingdom13.1%
Germany7.9%

See Matlock (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Matlock (TV series) have in United States?

Matlock (TV series) has an estimated audience of 3,039,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Matlock (TV series) fans?

45.4% of Matlock (TV series) fans are female, 54.6% are male, with an average age of 50.6 years.

Which brands do Matlock (TV series) fans like most?

Matlock (TV series) fans show strongest brand affinity for The Halal Guys (21.61×), Suhr Guitars (48.52×), and Cryptic crossword (33.77×) over the country average.

Where do Matlock (TV series) fans live in United States?

Matlock (TV series) fans in United States are most concentrated in California (reach 264,545), Texas (reach 235,171), and Florida (reach 197,861). These three regions account for the largest share of the active audience.

What other brands do Matlock (TV series) fans also like?

Beyond Matlock (TV series) itself, the audience over-indexes on Suhr Guitars (48.52×), Cryptic crossword (33.77×), The Nice Guys (10.84×), and Grace Slick (11.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matlock (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.