Rascasse Audience Intelligence

School of Rock Audience in United States

A data profile of the people who buy, follow and care about School of Rock in United States — modelled from more than twelve digital signal sources. School of Rock has an estimated audience of 2,991,408 people in United States.

#477among Movie / TV Show / Series in United States#1362in Movies & TV

The average School of Rock fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include A Few Good Men, Will Arnett, Matlock (TV series), with strongest over-indexing on A Few Good Men (101.71× the country average).

Demographically, the School of Rock audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical School of Rock fan in United States is more male, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for A Few Good Men.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the School of Rock profile in United States.

Audience size
3M
in United States
Gender
39.6%♀
60.4% male
Age
43.1
average years
Country rank
#10336
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of School of Rock viewers

39.6% are female, 60.4% are male, average age 43.1.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for School of Rock audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.1
Estimated audience size2,991,408
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the School of Rock audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

45.8%

of the worldwide School of Rock audience comes from United States.

Worldwide audience distribution share by country for School of Rock
CountryShare
United States45.8%
United Kingdom8.3%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the School of Rock audience in United States is strongest.

Fig. 05

Top regions by affinity

School of Rock fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.60×
02Colorado~70K1.52×
03Connecticut~50K1.50×
04Illinois~100K1.43×
05Arizona~90K1.42×
06Oregon~50K1.36×
07Texas~300K1.34×
08Washington~80K1.34×
09Massachusetts~70K1.21×
10California~400K1.20×
11Utah~30K1.15×
12Ohio~100K1.12×
13Nevada~30K1.12×
14New York~200K1.11×
15Missouri~50K1.10×
16Pennsylvania~100K1.09×
17Minnesota~50K1.09×
18Kentucky~40K1.09×
19Rhode Island~10K1.08×
20Maryland~60K1.06×
21Tennessee~60K1.04×
22Alaska~7K1.03×
23Virginia~80K1.02×
24Iowa~30K1.02×
25Florida~200K1.00×
26Oklahoma~30K1.00×
27Idaho~20K0.99×
28Washington, District of Columbia~9K0.97×
29Indiana~50K0.96×
30New Mexico~10K0.96×
31North Carolina~90K0.95×
32Arkansas~20K0.92×
33Michigan~70K0.91×
34Louisiana~30K0.89×
35Nebraska~10K0.88×
36New Hampshire~10K0.88×
37Montana~7K0.86×
38Vermont~5K0.86×
39Georgia~80K0.85×
40Kansas~20K0.84×
41Wisconsin~40K0.83×
42Maine~9K0.80×
43South Dakota~5K0.75×
44North Dakota~5K0.75×
45Alabama~30K0.74×
46Delaware~6K0.74×
47Hawaii~9K0.69×
48West Virginia~9K0.67×
49South Carolina~30K0.66×
50Mississippi~10K0.58×
Fig. 06

Affinity by region

Affinity by region — School of Rock, United States
0.58×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the School of Rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for School of Rock audience
#·InterestCategoryAffinity×
01A Few Good MenMovies & TV101.71×
02Mars Attacks!Movies & TV96.68×
03High Fidelity (film)Movies & TV94.27×
04Conviction (2010 film)Movie / TV Show / Series80.57×
05Matlock (TV series)Movies & TV79.67×
06Will ArnettMovies & TV79.55×
07War of the Worlds (2005 film)Movies & TV69.11×
08Coach CarterMovies & TV64.62×
09Misery (film)Movies & TV54.75×
10Cool RunningsMovies & TV53.53×
11Fantastic Mr. Fox (film)Movies & TV52.49×
12White ChicksMovies & TV51.33×
13Elisabeth MossMovies & TV50.18×
14Kim PossibleMovies & TV48.70×
15Tara ReidMovies & TV45.45×
16She's the ManMovies & TV45.12×
17Charlie's AngelsMovies & TV42.09×
18How to Lose a Guy in 10 DaysMovies & TV39.41×
19Gladiator (2000 film)Movies & TV33.81×
20Dick Van DykeMovies & TV10.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the School of Rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by School of Rock audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
Convenience OrientationPREMIUM1.55×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by School of Rock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does School of Rock have in United States?

School of Rock has an estimated audience of 2,991,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of School of Rock viewers?

39.6% of School of Rock fans are female, 60.4% are male, with an average age of 43.1 years.

03

Which brands do School of Rock fans like most?

School of Rock fans show strongest brand affinity for A Few Good Men (101.71×), Will Arnett (79.55×), and Matlock (TV series) (79.67×) over the country average.

04

Where do School of Rock fans live in United States?

School of Rock fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do School of Rock fans also like?

Beyond School of Rock itself, the audience over-indexes on Will Arnett (79.55×), Matlock (TV series) (79.67×), War of the Worlds (2005 film) (69.11×), and White Chicks (51.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See School of Rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for School of Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →