School of Rock Audience in United States

School of Rock logo

School of Rock has an estimated audience of 3,036,813 people in United States. 39.6% are female, 60.4% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Matlock (TV series), A Few Good Men, Will Arnett, War of the Worlds (2005 film), White Chicks.

The average School of Rock fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Matlock (TV series), A Few Good Men, Will Arnett, with strongest over-indexing on Matlock (TV series) (79.67× the country average). Demographically, the School of Rock audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of School of Rock fans

Demographic split for School of Rock audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.1
Estimated audience size3,036,813

Audience persona

The typical School of Rock fan in United States is more male, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Matlock (TV series).

Top regions in United States

Top regions ranked by reach for School of Rock in United States
RegionReachAffinity
California413,7761.24×
Texas337,0651.29×
New York205,0771.21×
Florida197,4970.96×
Illinois147,4631.46×
New Jersey110,0541.42×
Pennsylvania109,2261.07×
Ohio104,7051.12×
Arizona93,5791.51×
North Carolina89,0600.97×
Georgia83,6090.89×
Washington78,0501.28×
Michigan77,0480.97×
Virginia73,6421×
Massachusetts71,1081.19×
Colorado68,8521.44×
Tennessee61,3621.01×
Indiana56,5531.02×
Missouri55,0391.12×
Maryland51,6420.99×
Minnesota48,1991.11×
Oregon43,9031.26×
Connecticut41,4741.36×
Kentucky39,4171.04×
Wisconsin38,9490.85×
Louisiana34,8920.89×
Oklahoma33,1540.98×
Nevada32,5931.11×
Utah32,1201.18×
Alabama31,7750.75×
South Carolina30,7340.67×
Iowa25,4521.02×
Arkansas22,2730.89×
Kansas20,9520.88×
Idaho15,1200.99×
New Mexico14,6230.96×
Mississippi13,8980.56×
Nebraska13,2980.87×
New Hampshire10,5680.88×
Rhode Island10,3001.07×
Hawaii9,4130.72×
West Virginia9,3420.66×
Maine8,7300.8×
Washington, District of Columbia8,4680.93×
Montana7,2200.86×
Alaska6,3540.98×
Delaware5,8480.7×
South Dakota5,1490.73×
Vermont4,5210.85×
North Dakota4,4950.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for School of Rock audience
BrandAffinityCategory
Matlock (TV series)79.67×Movies & TV
A Few Good Men101.71×Movies & TV
Will Arnett79.55×Movies & TV
War of the Worlds (2005 film)69.11×Movies & TV
White Chicks51.33×Movies & TV
Elisabeth Moss50.18×Movies & TV
Mars Attacks!96.68×Movies & TV
Conviction (2010 film)80.57×
Fantastic Mr. Fox (film)52.49×Movies & TV
Tara Reid45.45×Movies & TV
Kim Possible48.7×Movies & TV
Coach Carter64.62×Movies & TV
How to Lose a Guy in 10 Days39.41×Movies & TV
Gladiator (2000 film)33.81×Movies & TV
Misery (film)54.75×Movies & TV
High Fidelity (film)94.27×Movies & TV
She's the Man45.12×Movies & TV
Jack Black22.39×Movies & TV
Phineas and Ferb28.93×Movies & TV
World War Z (film)45.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by School of Rock audience
TraitClusterScore
IndulgenceJOY1.36
ExtroversionTHRILL1.22
TraditionCONSERVATISM1.2
Community OrientationOPEN1.19
Family OrientationCONSERVATISM1.1
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for School of Rock
CountryShare
United States47.4%
United Kingdom9.1%
Germany4.2%

See School of Rock audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does School of Rock have in United States?

School of Rock has an estimated audience of 3,036,813 people in United States, concentrated in California and Texas.

What is the gender split and age of School of Rock fans?

39.6% of School of Rock fans are female, 60.4% are male, with an average age of 43.1 years.

Which brands do School of Rock fans like most?

School of Rock fans show strongest brand affinity for Matlock (TV series) (79.67×), A Few Good Men (101.71×), and Will Arnett (79.55×) over the country average.

Where do School of Rock fans live in United States?

School of Rock fans in United States are most concentrated in California (reach 413,776), Texas (reach 337,065), and New York (reach 205,077). These three regions account for the largest share of the active audience.

What other brands do School of Rock fans also like?

Beyond School of Rock itself, the audience over-indexes on A Few Good Men (101.71×), Will Arnett (79.55×), War of the Worlds (2005 film) (69.11×), and White Chicks (51.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for School of Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.