Rascasse Audience Intelligence

Mars Attacks! Audience in United States

A data profile of the people who buy, follow and care about Mars Attacks! in United States — modelled from more than twelve digital signal sources. Mars Attacks! has an estimated audience of 1,023,977 people in United States.

#7among Sci-fi in United States#1806among Movie / TV Show / Series in United States#4221in Movies & TV

The average Mars Attacks! fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brazil (1985 film), Repo Man (film), Accept (band), with strongest over-indexing on Brazil (1985 film) (196.87× the country average).

Demographically, the Mars Attacks! audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mars Attacks! fan in United States is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brazil (1985 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sci-fi

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mars Attacks! profile in United States.

Audience size
1M
in United States
Gender
37.0%♀
63.0% male
Age
41.0
average years
Country rank
#23301
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mars Attacks! viewers

37.0% are female, 63.0% are male, average age 41.0.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Mars Attacks! audience in United States
MetricValue
Female37.0%
Male63.0%
Average age41.0
Estimated audience size1,023,977
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Mars Attacks! audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3916%
40-4920%
50+29%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Mars Attacks! audience comes from United States.

Worldwide audience distribution share by country for Mars Attacks!
CountryShare
United States29.3%
France9.5%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mars Attacks! audience in United States is strongest.

Fig. 05

Top regions by affinity

Mars Attacks! fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~7K1.48×
02Oregon~20K1.39×
03Nevada~10K1.32×
04Oklahoma~10K1.24×
05Arizona~20K1.23×
06Montana~3K1.23×
07Idaho~6K1.22×
08Colorado~20K1.21×
09Washington~20K1.16×
10Utah~10K1.15×
11Alaska~2K1.15×
12Kansas~9K1.14×
13Missouri~20K1.12×
14West Virginia~5K1.11×
15California~100K1.10×
16Kentucky~10K1.08×
17Maine~4K1.08×
18Ohio~30K1.05×
19Nebraska~5K1.05×
20Indiana~20K1.04×
21New Hampshire~4K1.04×
22Texas~80K1.02×
23Arkansas~8K1.02×
24Iowa~8K0.99×
25North Dakota~2K0.99×
26Michigan~20K0.97×
27Tennessee~20K0.97×
28South Dakota~2K0.96×
29Vermont~2K0.96×
30Pennsylvania~30K0.95×
31Wisconsin~10K0.95×
32Florida~60K0.91×
33Illinois~30K0.91×
34Rhode Island~3K0.90×
35Minnesota~10K0.88×
36Louisiana~10K0.87×
37North Carolina~20K0.86×
38Virginia~20K0.83×
39Delaware~2K0.83×
40New York~40K0.82×
41Georgia~20K0.82×
42Connecticut~8K0.82×
43Massachusetts~20K0.81×
44Mississippi~6K0.81×
45South Carolina~10K0.80×
46Alabama~10K0.80×
47New Jersey~20K0.79×
48Hawaii~3K0.74×
49Maryland~10K0.73×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Mars Attacks!, United States
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mars Attacks! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mars Attacks! audience
#·InterestCategoryAffinity×
01Repo Man (film)Movies & TV524.36×
02Valerian and the City of a Thousand PlanetsMovies & TV462.16×
03Duncan JonesSports446.47×
04Julie WaltersMovies & TV275.17×
05Run DMCMusic & Radio269.34×
06The American PresidentMovies & TV255.96×
07Accept (band)Music & Radio254.57×
08VideodromeMovies & TV246.71×
09WaterworldMovies & TV219.25×
10Brazil (1985 film)Movies & TV196.87×
11Jamie BellMovies & TV169.90×
12Monsters vs. AliensMovies & TV145.05×
13Christine BaranskiMovies & TV138.56×
14Killer Klowns from Outer SpaceMovies & TV130.21×
15Annette BeningMovies & TV127.67×
16Armageddon (1998 film)Movies & TV114.82×
17Moon (film)Movies & TV114.18×
18Dennis RodmanSports96.31×
19SpaceballsMovies & TV90.82×
20Minions (film)Movies & TV54.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mars Attacks! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mars Attacks! audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.24×
SpiritualityBALANCE2.09×
TraditionCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mars Attacks! audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Family OrientationCONSERVATISM0.91×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mars Attacks! have in United States?

Mars Attacks! has an estimated audience of 1,023,977 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mars Attacks! viewers?

37.0% of Mars Attacks! fans are female, 63.0% are male, with an average age of 41.0 years.

03

Which brands do Mars Attacks! fans like most?

Mars Attacks! fans show strongest brand affinity for Brazil (1985 film) (196.87×), Repo Man (film) (524.36×), and Accept (band) (254.57×) over the country average.

04

Where do Mars Attacks! fans live in United States?

Mars Attacks! fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mars Attacks! fans also like?

Beyond Mars Attacks! itself, the audience over-indexes on Repo Man (film) (524.36×), Accept (band) (254.57×), Valerian and the City of a Thousand Planets (462.16×), and Waterworld (219.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sci-fi audiences in United States

See Mars Attacks! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mars Attacks!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →