Mars Attacks! Audience in United States

Mars Attacks! logo

Mars Attacks! has an estimated audience of 949,076 people in United States. 37.0% are female, 63.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Brazil (1985 film), Accept (band), Repo Man (film), Valerian and the City of a Thousand Planets, Waterworld.

The average Mars Attacks! fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brazil (1985 film), Accept (band), Repo Man (film), with strongest over-indexing on Brazil (1985 film) (196.87× the country average). Demographically, the Mars Attacks! audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sci-fi

Demographics of Mars Attacks! fans

Demographic split for Mars Attacks! audience in United States
MetricValue
Female37.0%
Male63.0%
Average age41.0
Estimated audience size949,076

Audience persona

The typical Mars Attacks! fan in United States is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brazil (1985 film).

Top regions in United States

Top regions ranked by reach for Mars Attacks! in United States
RegionReachAffinity
California126,1481.21×
Texas85,5391.05×
Florida60,9560.95×
New York45,7800.86×
Ohio32,4471.11×
Pennsylvania31,8151×
Illinois29,7730.94×
North Carolina25,3310.89×
Georgia24,8990.85×
Michigan24,5850.99×
Arizona23,3321.2×
Washington22,5381.18×
New Jersey19,9410.83×
Virginia19,3970.84×
Colorado18,7831.26×
Indiana18,6261.07×
Tennessee18,3220.96×
Missouri17,5621.15×
Oregon15,5721.43×
Massachusetts15,3030.82×
Wisconsin13,4680.94×
Oklahoma13,1231.25×
Kentucky12,9701.09×
Nevada12,7181.39×
Minnesota12,0340.88×
Maryland11,5800.71×
South Carolina11,3690.8×
Louisiana10,5980.87×
Alabama10,4350.79×
Utah10,1661.2×
Kansas8,6461.16×
Connecticut7,9700.84×
Iowa7,7800.99×
Arkansas7,7510.99×
New Mexico7,1501.5×
Mississippi6,1750.79×
Idaho5,6431.19×
Nebraska4,8151.01×
West Virginia4,7341.07×
New Hampshire3,8491.03×
Maine3,6231.07×
Montana3,1751.21×
Hawaii2,7970.69×
Rhode Island2,6430.87×
Alaska2,1801.07×
Washington, District of Columbia1,9970.7×
Delaware1,9550.75×
South Dakota1,8840.86×
North Dakota1,7600.9×
Wyoming1,3940.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mars Attacks! audience
BrandAffinityCategory
Brazil (1985 film)196.87×Movies & TV
Accept (band)254.57×Music & Radio
Repo Man (film)524.36×Movies & TV
Valerian and the City of a Thousand Planets462.16×Movies & TV
Waterworld219.25×Movies & TV
Moon (film)114.18×Movies & TV
Run DMC269.34×Music & Radio
Duncan Jones446.47×Sports
Christine Baranski138.56×Movies & TV
Julie Walters275.17×Movies & TV
Monsters vs. Aliens145.05×Movies & TV
Dennis Rodman96.31×Sports
Jamie Bell169.9×Movies & TV
The American President255.96×Movies & TV
Armageddon (1998 film)114.82×Movies & TV
Annette Bening127.67×Movies & TV
Videodrome246.71×Movies & TV
Spaceballs90.82×Movies & TV
Minions (film)54.72×Movies & TV
Killer Klowns from Outer Space130.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mars Attacks! audience
TraitClusterScore
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.42
TraditionCONSERVATISM1.38
LGBTQ+ IdentityOPEN1.34
Urban LifestyleOPEN1.31
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Mars Attacks!
CountryShare
United States28.0%
France10.0%
United Kingdom9.1%

See Mars Attacks! audiences in other countries

More Sci-fi audiences in United States

Frequently asked questions

How many fans does Mars Attacks! have in United States?

Mars Attacks! has an estimated audience of 949,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Mars Attacks! fans?

37.0% of Mars Attacks! fans are female, 63.0% are male, with an average age of 41.0 years.

Which brands do Mars Attacks! fans like most?

Mars Attacks! fans show strongest brand affinity for Brazil (1985 film) (196.87×), Accept (band) (254.57×), and Repo Man (film) (524.36×) over the country average.

Where do Mars Attacks! fans live in United States?

Mars Attacks! fans in United States are most concentrated in California (reach 126,148), Texas (reach 85,539), and Florida (reach 60,956). These three regions account for the largest share of the active audience.

What other brands do Mars Attacks! fans also like?

Beyond Mars Attacks! itself, the audience over-indexes on Accept (band) (254.57×), Repo Man (film) (524.36×), Valerian and the City of a Thousand Planets (462.16×), and Waterworld (219.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mars Attacks!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.