Rascasse Audience Intelligence

The American President Audience in United States

A data profile of the people who buy, follow and care about The American President in United States — modelled from more than twelve digital signal sources. The American President has an estimated audience of 416,439 people in United States.

#3595among Movie / TV Show / Series in United States#7503in Movies & TV

The average The American President fan in United States is 47.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Julie Walters, Mars Attacks!, Elle Fanning, with strongest over-indexing on Julie Walters (633.03× the country average).

Demographically, the The American President audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The American President fan in United States is balanced, around 47.6 years old, with strong Quality Awareness tendencies and a notable affinity for Julie Walters.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The American President profile in United States.

Audience size
416K
in United States
Gender
53.6%♀
46.4% male
Age
47.6
average years
Country rank
#40704
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The American President viewers

53.6% are female, 46.4% are male, average age 47.6.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for The American President audience in United States
MetricValue
Female53.6%
Male46.4%
Average age47.6
Estimated audience size416,439
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the The American President audience in United States
Age bracketShare%
16-1915%
20-297%
30-399%
40-4916%
50+53%
Fig. 04

Worldwide distribution

66.6%

of the worldwide The American President audience comes from United States.

Worldwide audience distribution share by country for The American President
CountryShare
United States66.6%
United Kingdom7.4%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The American President audience in United States is strongest.

Fig. 05

Top regions by affinity

The American President fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.58×
02Vermont<1K1.26×
03Maine~2K1.23×
04New Hampshire~2K1.18×
05Massachusetts~9K1.14×
06Oregon~5K1.14×
07Minnesota~6K1.13×
08Connecticut~4K1.11×
09Missouri~7K1.10×
10Illinois~10K1.09×
11Wisconsin~7K1.09×
12Kansas~3K1.09×
13Ohio~10K1.08×
14Iowa~4K1.07×
15Kentucky~5K1.06×
16Idaho~2K1.06×
17Michigan~10K1.05×
18Washington~8K1.05×
19Arizona~9K1.04×
20Indiana~8K1.04×
21Pennsylvania~10K1.03×
22Virginia~10K1.03×
23Rhode Island~1K1.03×
24Colorado~6K1.01×
25New York~20K1.00×
26Nebraska~2K1.00×
27North Carolina~10K0.99×
28Montana~1K0.99×
29South Dakota<1K0.99×
30Utah~3K0.98×
31New Jersey~10K0.97×
32Delaware~1K0.97×
33California~40K0.96×
34Alaska<1K0.96×
35Tennessee~8K0.95×
36Maryland~7K0.95×
37Arkansas~3K0.95×
38South Carolina~6K0.94×
39Oklahoma~4K0.94×
40New Mexico~2K0.92×
41North Dakota<1K0.90×
42West Virginia~2K0.89×
43Florida~20K0.86×
44Georgia~10K0.83×
45Alabama~5K0.82×
46Hawaii~1K0.80×
47Nevada~3K0.79×
48Louisiana~4K0.77×
49Mississippi~3K0.76×
50Texas~30K0.75×
Fig. 06

Affinity by region

Affinity by region — The American President, United States
0.75×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The American President audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The American President audience
#·InterestCategoryAffinity×
01Julie WaltersMovies & TV633.03×
02Mars Attacks!Movies & TV255.96×
03American Beauty (1999 film)Movies & TV62.29×
04Greta GerwigMovies & TV49.67×
05Julianne MooreMovies & TV49.04×
06Shirley MacLaineMovies & TV46.94×
07The IT CrowdMovies & TV44.56×
08Elle FanningMovies & TV37.89×
09Colin FirthMovies & TV34.31×
10Kelly OsbourneMusic & Radio20.00×
11Amy AdamsMovies & TV20.00×
12Josh DuhamelFashion & Accessoires20.00×
13Michael FassbenderMovies & TV20.00×
14James McAvoyMovies & TV20.00×
15Seth GreenMovies & TV17.36×
16Susan SarandonMovies & TV13.71×
17Christian BaleMovies & TV12.11×
18Dakota FanningMovies & TV10.82×
19Tony AwardArts & Culture9.71×
20Dakota JohnsonMovies & TV9.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The American President audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The American President audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.72×
Convenience OrientationPREMIUM1.55×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The American President audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
ExtroversionTHRILL0.82×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The American President have in United States?

The American President has an estimated audience of 416,439 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The American President viewers?

53.6% of The American President fans are female, 46.4% are male, with an average age of 47.6 years.

03

Which brands do The American President fans like most?

The American President fans show strongest brand affinity for Julie Walters (633.03×), Mars Attacks! (255.96×), and Elle Fanning (37.89×) over the country average.

04

Where do The American President fans live in United States?

The American President fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The American President fans also like?

Beyond The American President itself, the audience over-indexes on Mars Attacks! (255.96×), Elle Fanning (37.89×), Julianne Moore (49.04×), and American Beauty (1999 film) (62.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The American President audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The American President. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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