Greta Gerwig Audience in United States

Greta Gerwig logo

Greta Gerwig has an estimated audience of 1,442,775 people in United States. 61.3% are female, 38.7% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Margot Robbie, Ryan Gosling, Michael Cera, Barbie, Paul Thomas Anderson.

The average Greta Gerwig fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Margot Robbie, Ryan Gosling, Michael Cera, with strongest over-indexing on Margot Robbie (52.92× the country average). Demographically, the Greta Gerwig audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Greta Gerwig fans

Demographic split for Greta Gerwig audience in United States
MetricValue
Female61.3%
Male38.7%
Average age40.7
Estimated audience size1,442,775

Audience persona

The typical Greta Gerwig fan in United States is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Margot Robbie.

Top regions in United States

Top regions ranked by reach for Greta Gerwig in United States
RegionReachAffinity
California212,6381.34×
Texas110,8800.89×
New York109,4411.36×
Florida94,1110.96×
Illinois53,0131.1×
Pennsylvania50,4141.04×
Arizona45,2241.54×
Ohio39,9830.9×
North Carolina39,7660.92×
Georgia37,3080.84×
Massachusetts36,8881.3×
New Jersey36,6371×
Washington36,2241.25×
Virginia34,1520.97×
Michigan34,0270.9×
Colorado25,2651.11×
Tennessee24,9210.86×
Alabama23,6911.18×
Missouri23,3211×
Indiana23,2900.88×
Oregon23,2861.41×
Maryland22,8820.92×
Minnesota21,0901.02×
Wisconsin20,0830.93×
Kentucky16,3220.9×
Utah16,1101.25×
Connecticut15,6291.08×
South Carolina15,2790.7×
Oklahoma14,1640.88×
Louisiana13,7490.74×
Nevada11,6760.84×
Kansas11,3291×
Iowa10,4580.88×
Arkansas9,2490.78×
Mississippi7,4460.63×
Idaho7,2691×
Nebraska6,6960.93×
New Mexico6,1640.85×
Washington, District of Columbia6,1281.41×
New Hampshire6,0491.06×
Maine5,9081.14×
Hawaii5,2540.85×
Rhode Island5,0791.11×
West Virginia4,7470.71×
Alaska4,3541.41×
Montana4,0271.01×
Vermont3,2991.3×
Delaware3,0460.77×
South Dakota2,4560.74×
North Dakota2,0460.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greta Gerwig audience
BrandAffinityCategory
Margot Robbie52.92×Movies & TV
Ryan Gosling54.01×Movies & TV
Michael Cera82.12×Movies & TV
Barbie26.52×Movies & TV
Paul Thomas Anderson57.98×Movies & TV
Incendies108.42×Movies & TV
Life of Pi (film)111.74×Movies & TV
Kyle Chandler60.46×Movies & TV
Elliot Page42.78×Movies & TV
Michael Fassbender51.76×Movies & TV
Kelly Osbourne25.44×Music & Radio
Vera Farmiga50.94×Movies & TV
Allison Janney54.91×Movies & TV
Mary-Louise Parker55.61×Movies & TV
Elizabeth Banks34.71×Movies & TV
One Day (2011 film)29.2×Movies & TV
Chandra Wilson81.69×Movies & TV
Luca Guadagnino89.27×Movies & TV
Noah Baumbach92.69×Movies & TV
Will Ferrell28.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greta Gerwig audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.52
Design AffinityPREMIUM1.84
SustainabilityBALANCE1.71
TraditionCONSERVATISM1.56
PatriotismCONSERVATISM1.51
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Greta Gerwig
CountryShare
United States39.0%
United Kingdom7.2%
Brazil5.5%

See Greta Gerwig audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Greta Gerwig have in United States?

Greta Gerwig has an estimated audience of 1,442,775 people in United States, concentrated in California and Texas.

What is the gender split and age of Greta Gerwig fans?

61.3% of Greta Gerwig fans are female, 38.7% are male, with an average age of 40.7 years.

Which brands do Greta Gerwig fans like most?

Greta Gerwig fans show strongest brand affinity for Margot Robbie (52.92×), Ryan Gosling (54.01×), and Michael Cera (82.12×) over the country average.

Where do Greta Gerwig fans live in United States?

Greta Gerwig fans in United States are most concentrated in California (reach 212,638), Texas (reach 110,880), and New York (reach 109,441). These three regions account for the largest share of the active audience.

What other brands do Greta Gerwig fans also like?

Beyond Greta Gerwig itself, the audience over-indexes on Ryan Gosling (54.01×), Michael Cera (82.12×), Barbie (26.52×), and Paul Thomas Anderson (57.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greta Gerwig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.