Rascasse Audience Intelligence

Greta Gerwig Audience in United States

A data profile of the people who buy, follow and care about Greta Gerwig in United States — modelled from more than twelve digital signal sources. Greta Gerwig has an estimated audience of 1,432,604 people in United States.

#1240among Actor Actress or TV Star in United States#3751among Person in United States#3074in Movies & TV

The average Greta Gerwig fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Margot Robbie, Ryan Gosling, Michael Cera, with strongest over-indexing on Margot Robbie (52.92× the country average).

Demographically, the Greta Gerwig audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greta Gerwig fan in United States is more female, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Margot Robbie.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greta Gerwig profile in United States.

Audience size
1.4M
in United States
Gender
61.3%♀
38.7% male
Age
40.7
average years
Country rank
#18386
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greta Gerwig fans

61.3% are female, 38.7% are male, average age 40.7.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Greta Gerwig audience in United States
MetricValue
Female61.3%
Male38.7%
Average age40.7
Estimated audience size1,432,604
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Greta Gerwig audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Greta Gerwig audience comes from United States.

Worldwide audience distribution share by country for Greta Gerwig
CountryShare
United States38.6%
United Kingdom7.4%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greta Gerwig audience in United States is strongest.

Fig. 05

Top regions by affinity

Greta Gerwig fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.35×
02Washington, District of Columbia~6K1.32×
03Vermont~3K1.32×
04Massachusetts~40K1.30×
05New York~100K1.27×
06Arizona~40K1.25×
07California~200K1.24×
08Washington~40K1.24×
09Alaska~4K1.24×
10Kansas~10K1.22×
11Maine~6K1.20×
12Utah~20K1.19×
13Connecticut~20K1.14×
14New Hampshire~6K1.12×
15Colorado~20K1.09×
16Rhode Island~5K1.09×
17Missouri~30K1.08×
18Illinois~50K1.07×
19Minnesota~20K1.06×
20Pennsylvania~50K1.04×
21Idaho~7K1.02×
22Montana~4K1.01×
23New Jersey~40K0.99×
24Alabama~20K0.99×
25Nebraska~7K0.99×
26Virginia~30K0.97×
27Kentucky~20K0.96×
28Ohio~40K0.94×
29Wisconsin~20K0.93×
30Iowa~10K0.93×
31Florida~90K0.92×
32Michigan~30K0.92×
33Oklahoma~10K0.92×
34Tennessee~30K0.91×
35Indiana~20K0.91×
36Maryland~20K0.91×
37North Carolina~40K0.89×
38Hawaii~5K0.88×
39Arkansas~10K0.86×
40New Mexico~6K0.86×
41Texas~100K0.85×
42Delaware~3K0.83×
43South Dakota~3K0.83×
44North Dakota~2K0.83×
45West Virginia~5K0.81×
46Georgia~40K0.80×
47Nevada~10K0.80×
48South Carolina~20K0.79×
49Louisiana~10K0.79×
50Mississippi~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Greta Gerwig, United States
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greta Gerwig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greta Gerwig audience
#·InterestCategoryAffinity×
01Life of Pi (film)Movies & TV111.74×
02IncendiesMovies & TV108.42×
03Noah BaumbachMovies & TV92.69×
04Luca GuadagninoMovies & TV89.27×
05Michael CeraMovies & TV82.12×
06Kyle ChandlerMovies & TV60.46×
07Paul Thomas AndersonMovies & TV57.98×
08Mary-Louise ParkerMovies & TV55.61×
09Allison JanneyMovies & TV54.91×
10Ryan GoslingMovies & TV54.01×
11Margot RobbieMovies & TV52.92×
12Michael FassbenderMovies & TV51.76×
13Vera FarmigaMovies & TV50.94×
14Elliot PageMovies & TV42.78×
15Elizabeth BanksMovies & TV34.71×
16One Day (2011 film)Movies & TV29.20×
17Will FerrellMovies & TV28.72×
18BarbieMovies & TV26.52×
19Kelly OsbourneMusic & Radio25.44×
20Uma ThurmanMovies & TV20.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greta Gerwig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greta Gerwig audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.64×
MindfulnessBALANCE1.48×
Social Media UsageJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greta Gerwig audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
Healthy LifestyleBALANCE1.09×
Urban LifestyleOPEN1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greta Gerwig have in United States?

Greta Gerwig has an estimated audience of 1,432,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Greta Gerwig fans?

61.3% of Greta Gerwig fans are female, 38.7% are male, with an average age of 40.7 years.

03

Which brands do Greta Gerwig fans like most?

Greta Gerwig fans show strongest brand affinity for Margot Robbie (52.92×), Ryan Gosling (54.01×), and Michael Cera (82.12×) over the country average.

04

Where do Greta Gerwig fans live in United States?

Greta Gerwig fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Greta Gerwig fans also like?

Beyond Greta Gerwig itself, the audience over-indexes on Ryan Gosling (54.01×), Michael Cera (82.12×), Barbie (26.52×), and Paul Thomas Anderson (57.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Greta Gerwig audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greta Gerwig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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