Incendies Audience in United States

Incendies logo

Incendies has an estimated audience of 1,014,748 people in United States. 45.4% are female, 54.6% are male, average age 45.6. Top regions: California, Texas, New York. Top brand affinities: Cleveland Institute of Art, Oracle Certification Program, Dog breed, Jade Dynasty (video game), Elsword.

The average Incendies fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cleveland Institute of Art, Oracle Certification Program, Dog breed, with strongest over-indexing on Cleveland Institute of Art (266.8× the country average). Demographically, the Incendies audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Incendies fans

Demographic split for Incendies audience in United States
MetricValue
Female45.4%
Male54.6%
Average age45.6
Estimated audience size1,014,748

Audience persona

The typical Incendies fan in United States is balanced, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Cleveland Institute of Art.

Top regions in United States

Top regions ranked by reach for Incendies in United States
RegionReachAffinity
California153,7141.38×
Texas106,9731.23×
New York75,9181.34×
Florida62,4320.91×
Illinois40,1361.19×
Pennsylvania35,6751.04×
New Jersey30,6551.19×
Georgia30,3460.97×
Ohio30,1780.97×
North Carolina29,8910.98×
Washington28,2911.39×
Virginia28,2221.14×
Massachusetts26,6801.33×
Michigan25,7390.97×
Arizona18,6500.9×
Tennessee18,3320.9×
Maryland17,9341.03×
Indiana17,7340.96×
Colorado17,3421.08×
Missouri15,6780.96×
Minnesota15,5281.07×
Oregon14,8901.28×
Wisconsin14,4300.95×
South Carolina11,8030.77×
Kentucky11,5960.91×
Oklahoma10,6450.94×
Louisiana10,5750.81×
Connecticut10,4581.03×
Utah9,7101.07×
Alabama9,3310.66×
Nevada9,0840.93×
Kansas7,6720.96×
Iowa7,6320.91×
Arkansas7,2850.87×
Mississippi5,5400.66×
Idaho4,7390.93×
Nebraska4,6730.92×
Washington, District of Columbia4,5251.48×
Hawaii4,5171.04×
New Mexico4,5020.88×
New Hampshire4,2471.06×
Maine3,9811.1×
West Virginia3,7090.78×
Rhode Island3,2501.01×
Montana2,6130.93×
Delaware2,4480.87×
Alaska1,9980.92×
Vermont1,9141.07×
North Dakota1,7980.86×
South Dakota1,7590.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Incendies audience
BrandAffinityCategory
Cleveland Institute of Art266.8×Arts & Culture
Oracle Certification Program126.32×Technology & Electronics
Dog breed1.57×Pets & Animals
Jade Dynasty (video game)99.08×Games
Elsword20×Games
Molly Hatchet16.1×Music & Radio
Natural rubber1.86×Cars & Mobility
Zagreb15.44×Travel & Leisure
Home staging3.96×Home & Garden
Google Photos1.8×Technology & Electronics
Glossier3.75×Beauty & Wellness
Hocus Pocus2.99×Movies & TV
Bank account1.51×Business & Career
Sussex County, New Jersey5.84×Travel & Leisure
Gloria5.02×Music & Radio
Kazuo Ishiguro9.95×Literature
JDSU1.62×Business & Career
Kaytee14.55×Pets & Animals
Personalised Gifts2.25×Home & Garden
La Jolla4.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Incendies audience
TraitClusterScore
Design AffinityPREMIUM1.97
LGBTQ+ IdentityOPEN1.95
Urban LifestyleOPEN1.58
SustainabilityBALANCE1.54
Early Adopter MentalityPOWER1.5
Luxury OrientationPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Incendies
CountryShare
United States17.6%
India16.1%
Spain6.7%

See Incendies audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Incendies have in United States?

Incendies has an estimated audience of 1,014,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Incendies fans?

45.4% of Incendies fans are female, 54.6% are male, with an average age of 45.6 years.

Which brands do Incendies fans like most?

Incendies fans show strongest brand affinity for Cleveland Institute of Art (266.8×), Oracle Certification Program (126.32×), and Dog breed (1.57×) over the country average.

Where do Incendies fans live in United States?

Incendies fans in United States are most concentrated in California (reach 153,714), Texas (reach 106,973), and New York (reach 75,918). These three regions account for the largest share of the active audience.

What other brands do Incendies fans also like?

Beyond Incendies itself, the audience over-indexes on Oracle Certification Program (126.32×), Dog breed (1.57×), Jade Dynasty (video game) (99.08×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Incendies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.