Incendies Audience in United States

Incendies has an estimated audience of 1,014,748 people in United States. 45.4% are female, 54.6% are male, average age 45.6. Top regions: California, Texas, New York. Top brand affinities: Luca Guadagnino, Noah Baumbach, The Lobster, Midnight in Paris, Blue Jasmine.

The average Incendies fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Luca Guadagnino, Noah Baumbach, The Lobster, with strongest over-indexing on Luca Guadagnino (621.87× the country average). Demographically, the Incendies audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Incendies fans

Demographic split for Incendies audience in United States
MetricValue
Female45.4%
Male54.6%
Average age45.6
Estimated audience size1,014,748

Audience persona

The typical Incendies fan in United States is balanced, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Luca Guadagnino.

Top regions in United States

Top regions ranked by reach for Incendies in United States
RegionReachAffinity
California153,7141.38×
Texas106,9731.23×
New York75,9181.34×
Florida62,4320.91×
Illinois40,1361.19×
Pennsylvania35,6751.04×
New Jersey30,6551.19×
Georgia30,3460.97×
Ohio30,1780.97×
North Carolina29,8910.98×
Washington28,2911.39×
Virginia28,2221.14×
Massachusetts26,6801.33×
Michigan25,7390.97×
Arizona18,6500.9×
Tennessee18,3320.9×
Maryland17,9341.03×
Indiana17,7340.96×
Colorado17,3421.08×
Missouri15,6780.96×
Minnesota15,5281.07×
Oregon14,8901.28×
Wisconsin14,4300.95×
South Carolina11,8030.77×
Kentucky11,5960.91×
Oklahoma10,6450.94×
Louisiana10,5750.81×
Connecticut10,4581.03×
Utah9,7101.07×
Alabama9,3310.66×
Nevada9,0840.93×
Kansas7,6720.96×
Iowa7,6320.91×
Arkansas7,2850.87×
Mississippi5,5400.66×
Idaho4,7390.93×
Nebraska4,6730.92×
Washington, District of Columbia4,5251.48×
Hawaii4,5171.04×
New Mexico4,5020.88×
New Hampshire4,2471.06×
Maine3,9811.1×
West Virginia3,7090.78×
Rhode Island3,2501.01×
Montana2,6130.93×
Delaware2,4480.87×
Alaska1,9980.92×
Vermont1,9141.07×
North Dakota1,7980.86×
South Dakota1,7590.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Incendies audience
BrandAffinityCategory
Luca Guadagnino621.87×Movies & TV
Noah Baumbach630.32×Movies & TV
The Lobster241.33×Movies & TV
Midnight in Paris166.22×Movies & TV
Blue Jasmine266.8×Movies & TV
Moonrise Kingdom126.28×Movies & TV
Greta Gerwig99.08×Movies & TV
The Grand Budapest Hotel126.32×Movies & TV
Wes Anderson39.92×Movies & TV
Exxon16.1×Cars & Mobility
Michael Fassbender20×Movies & TV
Little Miss Sunshine24.16×Movies & TV
Kia Sportage20×Cars & Mobility
Obsessed (2009 film)12.5×Movies & TV
Honda HR-V19.91×Cars & Mobility
Superman2.07×Movies & TV
Silver Linings Playbook18.34×Movies & TV
Jenny Slate13.85×Movies & TV
Julianne Moore10.36×Movies & TV
Livemusic3.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Incendies audience
TraitClusterScore
Design AffinityPREMIUM1.97
LGBTQ+ IdentityOPEN1.95
Urban LifestyleOPEN1.58
SustainabilityBALANCE1.54
Early Adopter MentalityPOWER1.5
Luxury OrientationPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Incendies
CountryShare
United States17.6%
India16.1%
Spain6.7%

See Incendies audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Incendies have in United States?

Incendies has an estimated audience of 1,014,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Incendies fans?

45.4% of Incendies fans are female, 54.6% are male, with an average age of 45.6 years.

Which brands do Incendies fans like most?

Incendies fans show strongest brand affinity for Luca Guadagnino (621.87×), Noah Baumbach (630.32×), and The Lobster (241.33×) over the country average.

Where do Incendies fans live in United States?

Incendies fans in United States are most concentrated in California (reach 153,714), Texas (reach 106,973), and New York (reach 75,918). These three regions account for the largest share of the active audience.

What other brands do Incendies fans also like?

Beyond Incendies itself, the audience over-indexes on Noah Baumbach (630.32×), The Lobster (241.33×), Midnight in Paris (166.22×), and Blue Jasmine (266.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Incendies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.