Rascasse Audience Intelligence

Incendies Audience in United States

A data profile of the people who buy, follow and care about Incendies in United States — modelled from more than twelve digital signal sources. Incendies has an estimated audience of 841,403 people in United States.

#2178among Movie / TV Show / Series in United States#4913in Movies & TV

The average Incendies fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Noah Baumbach, Luca Guadagnino, The Lobster, with strongest over-indexing on Noah Baumbach (703.53× the country average).

Demographically, the Incendies audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Incendies fan in United States is balanced, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Noah Baumbach.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Incendies profile in United States.

Audience size
841K
in United States
Gender
45.4%♀
54.6% male
Age
45.6
average years
Country rank
#26560
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Incendies viewers

45.4% are female, 54.6% are male, average age 45.6.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Incendies audience in United States
MetricValue
Female45.4%
Male54.6%
Average age45.6
Estimated audience size841,403
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Incendies audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3918%
40-4927%
50+35%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Incendies audience comes from United States.

Worldwide audience distribution share by country for Incendies
CountryShare
France28.1%
India13.2%
United States11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Incendies audience in United States is strongest.

Fig. 05

Top regions by affinity

Incendies fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.45×
02Massachusetts~30K1.34×
03New York~80K1.33×
04California~100K1.32×
05Washington~30K1.32×
06Oregon~10K1.28×
07Illinois~40K1.20×
08New Jersey~30K1.19×
09Texas~100K1.13×
10Virginia~30K1.12×
11Maine~4K1.12×
12Colorado~20K1.09×
13Connecticut~10K1.09×
14Utah~10K1.08×
15Rhode Island~3K1.07×
16Vermont~2K1.07×
17Pennsylvania~40K1.06×
18New Hampshire~4K1.06×
19Minnesota~20K1.05×
20Alaska~2K1.05×
21Maryland~20K1.04×
22Hawaii~5K1.04×
23Kansas~8K0.97×
24Montana~3K0.97×
25Michigan~30K0.96×
26Georgia~30K0.95×
27North Carolina~30K0.94×
28Arizona~20K0.94×
29Ohio~30K0.93×
30Indiana~20K0.93×
31Wisconsin~10K0.93×
32Idaho~5K0.93×
33Delaware~3K0.93×
34Missouri~20K0.92×
35Nevada~9K0.91×
36Nebraska~5K0.91×
37New Mexico~5K0.91×
38Oklahoma~10K0.90×
39North Dakota~2K0.90×
40Florida~60K0.89×
41Iowa~7K0.89×
42Tennessee~20K0.88×
43Kentucky~10K0.88×
44Arkansas~7K0.87×
45South Dakota~2K0.85×
46Louisiana~10K0.82×
47West Virginia~4K0.82×
48South Carolina~10K0.79×
49Mississippi~6K0.72×
50Alabama~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Incendies, United States
0.71×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Incendies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Incendies audience
#·InterestCategoryAffinity×
01Noah BaumbachMovies & TV703.53×
02Luca GuadagninoMovies & TV643.46×
03The LobsterMovies & TV332.47×
04Blue JasmineMovies & TV294.72×
05Midnight in ParisMovies & TV204.04×
06Moonrise KingdomMovies & TV173.91×
07The Grand Budapest HotelMovies & TV127.89×
08Greta GerwigMovies & TV108.42×
09Wes AndersonMovies & TV36.67×
10Little Miss SunshineMovies & TV36.55×
11Vicky Cristina BarcelonaMovies & TV31.15×
12Michael FassbenderMovies & TV20.00×
13Gangs of New YorkMovies & TV20.00×
14A Beautiful Mind (film)Movies & TV19.42×
15ExxonCars & Mobility18.73×
16Ed HelmsMovies & TV15.26×
17Olivia ColmanMovies & TV12.32×
18Obsessed (2009 film)Movies & TV11.86×
19Kat DenningsMovies & TV7.61×
20Diane KeatonMovies & TV5.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Incendies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Incendies audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.55×
SustainabilityBALANCE1.50×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Incendies audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
DIY MentalityTHRILL0.87×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Incendies have in United States?

Incendies has an estimated audience of 841,403 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Incendies viewers?

45.4% of Incendies fans are female, 54.6% are male, with an average age of 45.6 years.

03

Which brands do Incendies fans like most?

Incendies fans show strongest brand affinity for Noah Baumbach (703.53×), Luca Guadagnino (643.46×), and The Lobster (332.47×) over the country average.

04

Where do Incendies fans live in United States?

Incendies fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Incendies fans also like?

Beyond Incendies itself, the audience over-indexes on Luca Guadagnino (643.46×), The Lobster (332.47×), Midnight in Paris (204.04×), and Moonrise Kingdom (173.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Incendies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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