Rascasse Audience Intelligence

Moonrise Kingdom Audience in United States

A data profile of the people who buy, follow and care about Moonrise Kingdom in United States — modelled from more than twelve digital signal sources. Moonrise Kingdom has an estimated audience of 845,186 people in United States.

#2169among Movie / TV Show / Series in United States#4895in Movies & TV

The average Moonrise Kingdom fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Rachel McAdams, with strongest over-indexing on 10 Things I Hate About You (TV series) (180.23× the country average).

Demographically, the Moonrise Kingdom audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moonrise Kingdom fan in United States is more female, around 46.4 years old, with strong Mindfulness tendencies and a notable affinity for 10 Things I Hate About You (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moonrise Kingdom profile in United States.

Audience size
845K
in United States
Gender
69.6%♀
30.4% male
Age
46.4
average years
Country rank
#26477
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moonrise Kingdom viewers

69.6% are female, 30.4% are male, average age 46.4.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Moonrise Kingdom audience in United States
MetricValue
Female69.6%
Male30.4%
Average age46.4
Estimated audience size845,186
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Moonrise Kingdom audience in United States
Age bracketShare%
16-196%
20-2911%
30-3920%
40-4927%
50+36%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Moonrise Kingdom audience comes from United States.

Worldwide audience distribution share by country for Moonrise Kingdom
CountryShare
United States31.2%
France6.8%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moonrise Kingdom audience in United States is strongest.

Fig. 05

Top regions by affinity

Moonrise Kingdom fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~6K2.12×
02Vermont~3K1.75×
03Oregon~20K1.62×
04Maine~5K1.48×
05Utah~10K1.46×
06Washington~30K1.37×
07Colorado~20K1.33×
08Massachusetts~20K1.32×
09California~100K1.30×
10Idaho~6K1.20×
11Washington, District of Columbia~3K1.20×
12Montana~3K1.20×
13Alaska~2K1.20×
14New Hampshire~4K1.18×
15Connecticut~10K1.10×
16New York~50K1.07×
17New Mexico~5K1.04×
18Minnesota~10K1.01×
19Illinois~30K0.97×
20Wisconsin~10K0.94×
21Hawaii~4K0.94×
22Pennsylvania~30K0.92×
23Missouri~10K0.92×
24Michigan~20K0.89×
25Oklahoma~9K0.89×
26Virginia~20K0.88×
27Arizona~20K0.88×
28Kansas~6K0.87×
29Nebraska~4K0.87×
30Nevada~8K0.86×
31Arkansas~6K0.86×
32Texas~70K0.85×
33North Carolina~20K0.84×
34Tennessee~20K0.83×
35Ohio~20K0.82×
36Georgia~20K0.81×
37New Jersey~20K0.81×
38Indiana~10K0.81×
39Maryland~10K0.81×
40Kentucky~9K0.81×
41Iowa~6K0.81×
42North Dakota~1K0.78×
43Delaware~2K0.77×
44South Dakota~2K0.77×
45West Virginia~3K0.76×
46South Carolina~10K0.72×
47Florida~40K0.71×
48Louisiana~8K0.71×
49Alabama~8K0.63×
50Mississippi~5K0.62×
Fig. 06

Affinity by region

Affinity by region — Moonrise Kingdom, United States
0.62×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moonrise Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moonrise Kingdom audience
#·InterestCategoryAffinity×
01We Heart ItInternet & Social Media425.79×
02Midnight Sun (2006 film)Movies & TV186.75×
0310 Things I Hate About You (TV series)Movies & TV180.23×
04Submarine (2010 film)Movies & TV176.93×
05IncendiesMovies & TV173.91×
06We Bought a ZooMovies & TV173.67×
07Chef (film)Movies & TV149.25×
08Jeffrey Wright (actor)Movies & TV141.63×
09Jason SchwartzmanMovies & TV135.68×
10Lost in Translation (film)Movies & TV135.63×
11Nick FrostMovies & TV125.00×
12Spotlight (film)Movies & TV123.46×
13Freaky Friday (2003 film)Movies & TV107.86×
14Fantastic Mr. Fox (film)Movies & TV99.08×
15Kathy BatesMovies & TV95.84×
16Fried Green TomatoesMovies & TV93.94×
17Willem DafoeMovies & TV93.29×
18To Kill a Mockingbird (film)Movies & TV83.14×
19Rachel McAdamsMovies & TV79.41×
20Flipped (film)Movies & TV78.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moonrise Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moonrise Kingdom audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.89×
Community OrientationOPEN1.85×
Design AffinityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moonrise Kingdom audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.16×
Pet OwnershipJOY1.18×
Luxury OrientationPREMIUM1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moonrise Kingdom have in United States?

Moonrise Kingdom has an estimated audience of 845,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moonrise Kingdom viewers?

69.6% of Moonrise Kingdom fans are female, 30.4% are male, with an average age of 46.4 years.

03

Which brands do Moonrise Kingdom fans like most?

Moonrise Kingdom fans show strongest brand affinity for 10 Things I Hate About You (TV series) (180.23×), Freaky Friday (2003 film) (107.86×), and Rachel McAdams (79.41×) over the country average.

04

Where do Moonrise Kingdom fans live in United States?

Moonrise Kingdom fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Moonrise Kingdom fans also like?

Beyond Moonrise Kingdom itself, the audience over-indexes on Freaky Friday (2003 film) (107.86×), Rachel McAdams (79.41×), Chef (film) (149.25×), and Submarine (2010 film) (176.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Moonrise Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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