Moonrise Kingdom Audience in United States

Moonrise Kingdom logo

Moonrise Kingdom has an estimated audience of 912,198 people in United States. 69.6% are female, 30.4% are male, average age 46.4. Top regions: California, Texas, New York. Top brand affinities: 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Rachel McAdams, Submarine (2010 film), Chef (film).

The average Moonrise Kingdom fan in United States is 46.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Rachel McAdams, with strongest over-indexing on 10 Things I Hate About You (TV series) (180.23× the country average). Demographically, the Moonrise Kingdom audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Moonrise Kingdom fans

Demographic split for Moonrise Kingdom audience in United States
MetricValue
Female69.6%
Male30.4%
Average age46.4
Estimated audience size912,198

Audience persona

The typical Moonrise Kingdom fan in United States is more female, around 46.4 years old, with strong Risk Appetite tendencies and a notable affinity for 10 Things I Hate About You (TV series).

Top regions in United States

Top regions ranked by reach for Moonrise Kingdom in United States
RegionReachAffinity
California141,6841.41×
Texas73,7670.94×
New York56,7111.11×
Florida46,2010.75×
Illinois30,4481×
Pennsylvania28,3690.92×
Washington25,9701.42×
Georgia25,0660.89×
North Carolina23,9620.87×
Massachusetts23,8821.33×
Ohio23,6640.84×
Michigan22,1600.93×
Virginia20,0200.9×
Colorado19,4011.35×
New Jersey18,9640.82×
Oregon17,2161.65×
Arizona16,6380.89×
Tennessee15,3790.84×
Indiana13,7510.83×
Missouri13,5270.92×
Wisconsin13,5230.99×
Minnesota13,0941×
Utah12,9181.58×
Maryland12,7340.81×
South Carolina10,1790.74×
Connecticut9,8191.07×
Kentucky9,3220.82×
Oklahoma9,2380.91×
Louisiana8,3300.71×
Nevada7,8380.89×
Alabama7,5660.59×
Kansas6,2890.87×
Arkansas6,1800.82×
Rhode Island6,1262.11×
Iowa5,8370.78×
Idaho5,4761.2×
Maine4,5481.39×
New Mexico4,5430.99×
Mississippi4,2730.57×
Nebraska3,9430.86×
New Hampshire3,7951.06×
Hawaii3,7220.95×
Washington, District of Columbia3,3281.21×
Montana3,1201.23×
West Virginia2,9300.69×
Vermont2,8521.78×
Alaska2,0231.04×
Delaware1,6280.65×
South Dakota1,3380.63×
North Dakota1,2150.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moonrise Kingdom audience
BrandAffinityCategory
10 Things I Hate About You (TV series)180.23×Movies & TV
Freaky Friday (2003 film)107.86×Movies & TV
Rachel McAdams79.41×Movies & TV
Submarine (2010 film)176.93×Movies & TV
Chef (film)149.25×Movies & TV
Willem Dafoe93.29×Movies & TV
Kathy Bates95.84×Movies & TV
Incendies173.91×Movies & TV
Jeffrey Wright (actor)141.63×Movies & TV
Jason Schwartzman135.68×Movies & TV
Nick Frost125×Movies & TV
Lost in Translation (film)135.63×Movies & TV
We Bought a Zoo173.67×Movies & TV
Fantastic Mr. Fox (film)99.08×Movies & TV
Midnight Sun (2006 film)186.75×Movies & TV
Flipped (film)78.73×Movies & TV
Spotlight (film)123.46×Movies & TV
To Kill a Mockingbird (film)83.14×Movies & TV
We Heart It425.79×Internet & Social Media
Midnight in Paris137.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moonrise Kingdom audience
TraitClusterScore
Risk AppetiteTHRILL2.33
Luxury OrientationPREMIUM2.29
LGBTQ+ IdentityOPEN1.85
Design AffinityPREMIUM1.73
Early Adopter MentalityPOWER1.62
SustainabilityBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Moonrise Kingdom
CountryShare
United States33.2%
France7.7%
United Kingdom5.4%

See Moonrise Kingdom audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Moonrise Kingdom have in United States?

Moonrise Kingdom has an estimated audience of 912,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Moonrise Kingdom fans?

69.6% of Moonrise Kingdom fans are female, 30.4% are male, with an average age of 46.4 years.

Which brands do Moonrise Kingdom fans like most?

Moonrise Kingdom fans show strongest brand affinity for 10 Things I Hate About You (TV series) (180.23×), Freaky Friday (2003 film) (107.86×), and Rachel McAdams (79.41×) over the country average.

Where do Moonrise Kingdom fans live in United States?

Moonrise Kingdom fans in United States are most concentrated in California (reach 141,684), Texas (reach 73,767), and New York (reach 56,711). These three regions account for the largest share of the active audience.

What other brands do Moonrise Kingdom fans also like?

Beyond Moonrise Kingdom itself, the audience over-indexes on Freaky Friday (2003 film) (107.86×), Rachel McAdams (79.41×), Submarine (2010 film) (176.93×), and Chef (film) (149.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moonrise Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.