To Kill a Mockingbird (film) Audience in United States

To Kill a Mockingbird (film) logo

To Kill a Mockingbird (film) has an estimated audience of 2,194,477 people in United States. 58.3% are female, 41.7% are male, average age 49.8. Top regions: California, Texas, Florida. Top brand affinities: Goma, Ken Ham, Wok, headspace, Grinch.

The average To Kill a Mockingbird (film) fan in United States is 49.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goma, Ken Ham, Wok, with strongest over-indexing on Goma (82.66× the country average). Demographically, the To Kill a Mockingbird (film) audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of To Kill a Mockingbird (film) fans

Demographic split for To Kill a Mockingbird (film) audience in United States
MetricValue
Female58.3%
Male41.7%
Average age49.8
Estimated audience size2,194,477

Audience persona

The typical To Kill a Mockingbird (film) fan in United States is more female, around 49.8 years old, with strong Risk Appetite tendencies and a notable affinity for Goma.

Top regions in United States

Top regions ranked by reach for To Kill a Mockingbird (film) in United States
RegionReachAffinity
California271,4991.13×
Texas188,1271×
Florida133,6980.9×
New York133,5041.09×
Georgia81,3971.2×
Pennsylvania75,9011.03×
Illinois73,1751×
North Carolina69,5291.05×
Ohio65,9780.98×
Michigan61,2431.07×
New Jersey57,1481.02×
Virginia54,7311.02×
Washington51,3141.17×
Tennessee50,2601.14×
Massachusetts48,4031.12×
Indiana40,7571.02×
Arizona36,2750.81×
Missouri34,8100.98×
Maryland34,5070.91×
Alabama34,3011.12×
Colorado32,6780.94×
South Carolina30,7640.93×
Wisconsin29,8400.9×
Minnesota29,3170.93×
Louisiana26,0380.92×
Kentucky26,0290.95×
Oklahoma24,9121.02×
Oregon23,9500.95×
Connecticut22,5541.02×
Utah21,3661.09×
Arkansas21,1941.17×
Nevada18,3690.87×
Iowa17,9550.99×
Kansas17,2451×
Mississippi17,1880.95×
Idaho14,5631.32×
Nebraska12,3731.12×
West Virginia9,9340.97×
New Mexico9,2980.84×
New Hampshire8,8011.02×
Hawaii8,7180.92×
Maine8,3141.06×
Washington, District of Columbia7,6211.16×
Rhode Island6,4120.92×
Montana6,0130.99×
South Dakota4,7570.94×
North Dakota4,6321.03×
Delaware4,6030.76×
Alaska3,7090.79×
Vermont3,3430.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for To Kill a Mockingbird (film) audience
BrandAffinityCategory
Goma82.66×Travel & Leisure
Ken Ham71.26×Business & Career
Wok16.43×Food & Beverages
headspace20.63×Health
Grinch8.32×Movies & TV
Grace Slick17.58×Music & Radio
Staycation6.56×Home & Garden
Cryptic crossword27.64×Technology & Electronics
Alaska2.61×Travel & Leisure
Hemnet19.46×Home & Garden
Goop7.53×Internet & Social Media
Chromebook7.56×Technology & Electronics
Elsword20×Games
Vocal harmony5.38×Music & Radio
Governor of Michigan7.97×Politics & Society
Plainfield, New Jersey11.26×Travel & Leisure
Hitchcock (film)14.47×Movies & TV
Hang Seng Index12.64×Business & Career
Kazuo Ishiguro17.08×Literature
Cherish (group)10.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by To Kill a Mockingbird (film) audience
TraitClusterScore
Risk AppetiteTHRILL2.29
Community OrientationOPEN1.5
IndulgenceJOY1.3
TraditionCONSERVATISM1.27
Luxury OrientationPREMIUM1.27
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for To Kill a Mockingbird (film)
CountryShare
United States38.6%
United Kingdom8.1%
Australia5.9%

See To Kill a Mockingbird (film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does To Kill a Mockingbird (film) have in United States?

To Kill a Mockingbird (film) has an estimated audience of 2,194,477 people in United States, concentrated in California and Texas.

What is the gender split and age of To Kill a Mockingbird (film) fans?

58.3% of To Kill a Mockingbird (film) fans are female, 41.7% are male, with an average age of 49.8 years.

Which brands do To Kill a Mockingbird (film) fans like most?

To Kill a Mockingbird (film) fans show strongest brand affinity for Goma (82.66×), Ken Ham (71.26×), and Wok (16.43×) over the country average.

Where do To Kill a Mockingbird (film) fans live in United States?

To Kill a Mockingbird (film) fans in United States are most concentrated in California (reach 271,499), Texas (reach 188,127), and Florida (reach 133,698). These three regions account for the largest share of the active audience.

What other brands do To Kill a Mockingbird (film) fans also like?

Beyond To Kill a Mockingbird (film) itself, the audience over-indexes on Ken Ham (71.26×), Wok (16.43×), headspace (20.63×), and Grinch (8.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for To Kill a Mockingbird (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.