The Holiday Audience in United States

The Holiday logo

The Holiday has an estimated audience of 6,518,851 people in United States. 69.4% are female, 30.6% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: TRACKS MAGAZINE, 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Ankara, Real (hypermarket).

The average The Holiday fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TRACKS MAGAZINE, 10 Things I Hate About You (TV series), Freaky Friday (2003 film), with strongest over-indexing on TRACKS MAGAZINE (1022.2× the country average). Demographically, the The Holiday audience skews more female with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Holiday fans

Demographic split for The Holiday audience in United States
MetricValue
Female69.4%
Male30.6%
Average age42.6
Estimated audience size6,518,851

Audience persona

The typical The Holiday fan in United States is more female, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for TRACKS MAGAZINE.

Top regions in United States

Top regions ranked by reach for The Holiday in United States
RegionReachAffinity
California812,0011.13×
Texas489,0370.87×
Florida394,9130.89×
New York376,6261.03×
Pennsylvania227,2041.04×
Illinois218,1251×
Ohio199,1010.99×
North Carolina198,1891.01×
Georgia187,7910.94×
Michigan174,5271.02×
Washington161,1701.23×
Massachusetts159,7371.24×
Virginia149,7700.94×
New Jersey148,6580.9×
Tennessee148,0761.13×
Arizona138,4201.04×
Colorado132,0881.29×
Indiana119,0421×
Missouri115,2371.1×
Minnesota110,7191.19×
Wisconsin104,0611.06×
Utah99,0861.7×
South Carolina96,9050.99×
Oregon96,8301.3×
Maryland92,6140.83×
Alabama90,4430.99×
Kentucky77,3200.95×
Connecticut75,9561.16×
Oklahoma67,7980.94×
Louisiana64,8470.77×
Arkansas53,4751×
Kansas53,1781.04×
Iowa50,7610.95×
Nevada48,0320.76×
Idaho43,1631.32×
Mississippi35,6160.66×
Nebraska31,5620.97×
New Hampshire30,1301.17×
New Mexico26,3140.8×
Maine24,6331.05×
Washington, District of Columbia22,2481.14×
West Virginia21,6080.71×
Rhode Island20,8401×
Hawaii20,3250.73×
Montana18,0991×
Delaware14,6000.81×
Vermont12,8951.13×
South Dakota11,8850.79×
Alaska10,6670.76×
North Dakota10,0630.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Holiday audience
BrandAffinityCategory
TRACKS MAGAZINE1022.2×Sports
10 Things I Hate About You (TV series)36.67×Movies & TV
Freaky Friday (2003 film)21.71×Movies & TV
Ankara35.17×Travel & Leisure
Real (hypermarket)31.19×Shopping
Bursa52.88×Travel & Leisure
Yahoo!ショッピング6.23×
Rachel McAdams16×Movies & TV
DeFacto50.77×Fashion & Accessoires
Submarine (2010 film)35.28×Movies & TV
Henna25.27×Home & Garden
İzmir47.9×Travel & Leisure
Kathy Bates18.55×Movies & TV
The Notebook (2004 film)14.9×Movies & TV
Chef (film)25.17×Movies & TV
Pull&Bear37.35×Fashion & Accessoires
We Bought a Zoo34.66×Movies & TV
Arts and music2.18×Arts & Culture
Sports2.17×Sports
Flipped (film)16.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Holiday audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.74
Pet OwnershipJOY1.53
Design AffinityPREMIUM1.5
Luxury OrientationPREMIUM1.41
Price SensitivityPREMIUM1.3
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for The Holiday
CountryShare
United States37.7%
United Kingdom9.8%
Germany6.6%

See The Holiday audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Holiday have in United States?

The Holiday has an estimated audience of 6,518,851 people in United States, concentrated in California and Texas.

What is the gender split and age of The Holiday fans?

69.4% of The Holiday fans are female, 30.6% are male, with an average age of 42.6 years.

Which brands do The Holiday fans like most?

The Holiday fans show strongest brand affinity for TRACKS MAGAZINE (1022.2×), 10 Things I Hate About You (TV series) (36.67×), and Freaky Friday (2003 film) (21.71×) over the country average.

Where do The Holiday fans live in United States?

The Holiday fans in United States are most concentrated in California (reach 812,001), Texas (reach 489,037), and Florida (reach 394,913). These three regions account for the largest share of the active audience.

What other brands do The Holiday fans also like?

Beyond The Holiday itself, the audience over-indexes on 10 Things I Hate About You (TV series) (36.67×), Freaky Friday (2003 film) (21.71×), Ankara (35.17×), and Real (hypermarket) (31.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.