Rascasse Audience Intelligence

The Holiday Audience in United States

A data profile of the people who buy, follow and care about The Holiday in United States — modelled from more than twelve digital signal sources. The Holiday has an estimated audience of 6,494,154 people in United States.

#140among Movie / TV Show / Series in United States#482in Movies & TV

The average The Holiday fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TRACKS MAGAZINE, 10 Things I Hate About You (TV series), Freaky Friday (2003 film), with strongest over-indexing on TRACKS MAGAZINE (1022.2× the country average).

Demographically, the The Holiday audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Holiday fan in United States is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for TRACKS MAGAZINE.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Holiday profile in United States.

Audience size
6.5M
in United States
Gender
69.4%♀
30.6% male
Age
42.6
average years
Country rank
#5358
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Holiday viewers

69.4% are female, 30.6% are male, average age 42.6.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for The Holiday audience in United States
MetricValue
Female69.4%
Male30.6%
Average age42.6
Estimated audience size6,494,154
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the The Holiday audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

37.0%

of the worldwide The Holiday audience comes from United States.

Worldwide audience distribution share by country for The Holiday
CountryShare
United States37.0%
United Kingdom9.8%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Holiday audience in United States is strongest.

Fig. 05

Top regions by affinity

The Holiday fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.71×
02Idaho~50K1.38×
03Colorado~100K1.26×
04Oregon~90K1.23×
05Massachusetts~200K1.18×
06Minnesota~100K1.18×
07Vermont~10K1.18×
08Washington~200K1.17×
09Tennessee~100K1.14×
10New Hampshire~30K1.14×
11Connecticut~70K1.11×
12Wisconsin~100K1.08×
13Maine~30K1.08×
14Rhode Island~20K1.07×
15Montana~20K1.07×
16Washington, District of Columbia~20K1.06×
17California~700K1.04×
18Kansas~50K1.03×
19Michigan~200K1.02×
20Arizona~100K1.02×
21Missouri~100K1.02×
22Alabama~90K1.02×
23Arkansas~50K1.02×
24Pennsylvania~200K1.01×
25Indiana~100K1.00×
26South Carolina~100K1.00×
27Illinois~200K0.99×
28Ohio~200K0.99×
29North Carolina~200K0.99×
30Iowa~50K0.99×
31Nebraska~30K0.98×
32Kentucky~80K0.96×
33New York~300K0.95×
34Oklahoma~70K0.94×
35Virginia~100K0.92×
36Georgia~200K0.89×
37New Jersey~100K0.88×
38South Dakota~10K0.87×
39Delaware~20K0.86×
40North Dakota~10K0.85×
41Texas~500K0.84×
42Florida~400K0.84×
43New Mexico~30K0.84×
44Alaska~10K0.84×
45Maryland~90K0.81×
46West Virginia~20K0.78×
47Nevada~50K0.77×
48Mississippi~40K0.76×
49Louisiana~60K0.75×
50Hawaii~20K0.75×
Fig. 06

Affinity by region

Affinity by region — The Holiday, United States
0.75×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Holiday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Holiday audience
#·InterestCategoryAffinity×
01TRACKS MAGAZINESports1022.20×
02BursaTravel & Leisure52.88×
03DeFactoFashion & Accessoires50.77×
04İzmirTravel & Leisure47.90×
05Midnight Sun (2006 film)Movies & TV37.52×
06Pull&BearFashion & Accessoires37.35×
0710 Things I Hate About You (TV series)Movies & TV36.67×
08Submarine (2010 film)Movies & TV35.28×
09AnkaraTravel & Leisure35.17×
10We Bought a ZooMovies & TV34.66×
11HennaHome & Garden25.27×
12Chef (film)Movies & TV25.17×
13Freaky Friday (2003 film)Movies & TV21.71×
14A Walk to RememberMovies & TV21.53×
15She's All ThatMovies & TV20.11×
16Kathy BatesMovies & TV18.55×
17Rachel McAdamsMovies & TV16.00×
18The Notebook (2004 film)Movies & TV14.90×
19Arts and musicArts & Culture2.18×
20SportsSports2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Holiday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Holiday audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.64×
Convenience OrientationPREMIUM1.64×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Holiday audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
DIY MentalityTHRILL0.76×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Holiday have in United States?

The Holiday has an estimated audience of 6,494,154 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Holiday viewers?

69.4% of The Holiday fans are female, 30.6% are male, with an average age of 42.6 years.

03

Which brands do The Holiday fans like most?

The Holiday fans show strongest brand affinity for TRACKS MAGAZINE (1022.2×), 10 Things I Hate About You (TV series) (36.67×), and Freaky Friday (2003 film) (21.71×) over the country average.

04

Where do The Holiday fans live in United States?

The Holiday fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Holiday fans also like?

Beyond The Holiday itself, the audience over-indexes on 10 Things I Hate About You (TV series) (36.67×), Freaky Friday (2003 film) (21.71×), Ankara (35.17×), and Rachel McAdams (16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Holiday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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