A data profile of the people who buy, follow and care about Bursa in United States — modelled from more than twelve digital signal sources. Bursa has an estimated audience of 708,531 people in United States.
The average Bursa fan in United States is 38.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include The Holiday, Bodrum, DeFacto, with strongest over-indexing on The Holiday (52.88× the country average).
Demographically, the Bursa audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bursa fan in United States is balanced, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for The Holiday.
The key figures that characterise the Bursa profile in United States.
46.1% are female, 53.9% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 38.4 |
| Estimated audience size | 708,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Bursa audience comes from United States.
| Country | Share |
|---|---|
| Turkey | 24.2% |
| Germany | 6.3% |
| United States | 3.8% |
Where the Bursa audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.94× | |
| 02 | Oregon | ~10K | 1.19× | |
| 03 | Idaho | ~4K | 1.14× | |
| 04 | Washington, District of Columbia | ~2K | 1.12× | |
| 05 | Alaska | ~2K | 1.12× | |
| 06 | Washington | ~20K | 1.11× | |
| 07 | Virginia | ~20K | 1.10× | |
| 08 | Utah | ~7K | 1.10× | |
| 09 | Massachusetts | ~20K | 1.08× | |
| 10 | Arizona | ~20K | 1.07× | |
| 11 | Maine | ~3K | 1.07× | |
| 12 | Kansas | ~6K | 1.05× | |
| 13 | South Dakota | ~2K | 1.05× | |
| 14 | Minnesota | ~10K | 1.04× | |
| 15 | New Hampshire | ~3K | 1.04× | |
| 16 | Wisconsin | ~10K | 1.03× | |
| 17 | West Virginia | ~3K | 1.03× | |
| 18 | Montana | ~2K | 1.02× | |
| 19 | Connecticut | ~7K | 1.01× | |
| 20 | Iowa | ~6K | 1.01× | |
| 21 | Vermont | ~1K | 1.01× | |
| 22 | New Jersey | ~20K | 1.00× | |
| 23 | Alabama | ~10K | 1.00× | |
| 24 | North Dakota | ~1K | 1.00× | |
| 25 | Michigan | ~20K | 0.99× | |
| 26 | Hawaii | ~3K | 0.99× | |
| 27 | Colorado | ~10K | 0.98× | |
| 28 | South Carolina | ~10K | 0.97× | |
| 29 | Louisiana | ~9K | 0.97× | |
| 30 | Florida | ~50K | 0.95× | |
| 31 | Missouri | ~10K | 0.95× | |
| 32 | Rhode Island | ~2K | 0.95× | |
| 33 | Ohio | ~20K | 0.94× | |
| 34 | Arkansas | ~5K | 0.94× | |
| 35 | New York | ~40K | 0.93× | |
| 36 | Pennsylvania | ~20K | 0.93× | |
| 37 | Kentucky | ~8K | 0.93× | |
| 38 | Mississippi | ~5K | 0.93× | |
| 39 | Delaware | ~2K | 0.93× | |
| 40 | Illinois | ~20K | 0.92× | |
| 41 | Oklahoma | ~7K | 0.92× | |
| 42 | New Mexico | ~3K | 0.92× | |
| 43 | Tennessee | ~10K | 0.91× | |
| 44 | North Carolina | ~20K | 0.90× | |
| 45 | Indiana | ~10K | 0.90× | |
| 46 | Nebraska | ~3K | 0.90× | |
| 47 | Georgia | ~20K | 0.88× | |
| 48 | Maryland | ~10K | 0.88× | |
| 49 | Texas | ~50K | 0.85× | |
| 50 | Nevada | ~6K | 0.80× |
The strongest cross-interests of the Bursa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeFacto | Fashion & Accessoires | 94.50× | ||
| 02 | Bodrum | Travel & Leisure | 62.49× | ||
| 03 | The Holiday | Movies & TV | 52.88× | ||
| 04 | Trendyol | Shopping | 39.90× | ||
| 05 | Egyptian Premier League | Sports | 37.79× | ||
| 06 | Saudi Professional League | Sports | 35.68× | ||
| 07 | Stradivarius | Shopping | 28.13× | ||
| 08 | Tracksuit | Fashion & Accessoires | 23.62× | ||
| 09 | International education | Business & Career | 20.00× | ||
| 10 | Massimo Dutti | Shopping | 20.00× | ||
| 11 | Oysho | Fashion & Accessoires | 20.00× | ||
| 12 | Tunic | Fashion & Accessoires | 17.81× | ||
| 13 | Crystal Palace F.C. | Sports | 16.63× | ||
| 14 | Saint Petersburg | Travel & Leisure | 16.47× | ||
| 15 | Argentina national football team | Sports | 14.21× | ||
| 16 | Curtain | Home & Garden | 10.64× | ||
| 17 | Group buying | Shopping | 9.78× | ||
| 18 | Carpet | Home & Garden | 6.43× | ||
| 19 | Playground | Kids & Family | 4.52× | ||
| 20 | Planet Fitness | Sports | 2.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.90× | |
| Community Orientation | OPEN | 1.77× | |
| Risk Appetite | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| DIY Mentality | THRILL | 1.00× | |
| Early Adopter Mentality | POWER | 1.00× |
Bursa has an estimated audience of 708,531 people in United States, concentrated in California and Texas.
46.1% of Bursa fans are female, 53.9% are male, with an average age of 38.4 years.
Bursa fans show strongest brand affinity for The Holiday (52.88×), Bodrum (62.49×), and DeFacto (94.5×) over the country average.
Bursa fans in United States are most concentrated in California (reach ~200K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Bursa itself, the audience over-indexes on Bodrum (62.49×), DeFacto (94.5×), Tracksuit (23.62×), and International education (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bursa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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