Trendyol Audience in United States
Trendyol has an estimated audience of 263,485 people in United States. 53.2% are female, 46.8% are male, average age 37.4. Top regions: California, New York, Texas. Top brand affinities: Istanbul, The Holiday, Bodrum, Ankara, Real (hypermarket).
The average Trendyol fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Istanbul, The Holiday, Bodrum, with strongest over-indexing on Istanbul (25.71× the country average). Demographically, the Trendyol audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Trendyol fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.4 |
| Estimated audience size | 263,485 |
Audience persona
The typical Trendyol fan in United States is balanced, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Istanbul.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,887 | 1.58× |
| New York | 43,655 | 2.96× |
| Texas | 37,617 | 1.66× |
| Florida | 24,155 | 1.35× |
| New Jersey | 18,145 | 2.71× |
| Illinois | 11,999 | 1.37× |
| Virginia | 10,661 | 1.66× |
| Georgia | 9,224 | 1.14× |
| Kansas | 7,629 | 3.67× |
| North Carolina | 7,047 | 0.89× |
| Pennsylvania | 6,996 | 0.79× |
| Ohio | 6,625 | 0.82× |
| Oregon | 6,110 | 2.02× |
| Massachusetts | 5,372 | 1.03× |
| Washington | 4,992 | 0.94× |
| Arizona | 4,820 | 0.9× |
| Michigan | 4,551 | 0.66× |
| Maryland | 4,000 | 0.88× |
| Tennessee | 3,905 | 0.74× |
| Colorado | 3,783 | 0.91× |
| Missouri | 3,204 | 0.75× |
| Indiana | 3,043 | 0.63× |
| Washington, District of Columbia | 2,909 | 3.67× |
| South Carolina | 2,533 | 0.64× |
| Louisiana | 2,392 | 0.7× |
| Connecticut | 2,343 | 0.89× |
| Alabama | 2,243 | 0.61× |
| Oklahoma | 2,044 | 0.7× |
| Minnesota | 2,022 | 0.54× |
| Wisconsin | 1,979 | 0.5× |
| Kentucky | 1,977 | 0.6× |
| Nevada | 1,855 | 0.73× |
| Arkansas | 1,235 | 0.57× |
| Iowa | 1,214 | 0.56× |
| Utah | 1,184 | 0.5× |
| Mississippi | 1,151 | 0.53× |
| Idaho | 825 | 0.62× |
| New Mexico | 756 | 0.57× |
| Wyoming | 736 | 1.88× |
| Nebraska | 688 | 0.52× |
| Delaware | 677 | 0.93× |
| West Virginia | 664 | 0.54× |
| New Hampshire | 608 | 0.59× |
| Rhode Island | 561 | 0.67× |
| Hawaii | 434 | 0.38× |
| Maine | 384 | 0.41× |
| South Dakota | 303 | 0.5× |
| Montana | 285 | 0.39× |
| North Dakota | 233 | 0.43× |
| Alaska | 221 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Istanbul | 25.71× | Travel & Leisure |
| The Holiday | 22.99× | Movies & TV |
| Bodrum | 40.86× | Travel & Leisure |
| Ankara | 35.14× | Travel & Leisure |
| Real (hypermarket) | 34.82× | Shopping |
| Doctor of Philosophy | 16.19× | Business & Career |
| Henna | 31.77× | Home & Garden |
| Antalya | 34.64× | Travel & Leisure |
| DeFacto | 45.4× | Fashion & Accessoires |
| Yahoo!ショッピング | 5.46× | |
| İzmir | 40.63× | Travel & Leisure |
| Bursa | 39.9× | Travel & Leisure |
| LC Waikiki | 42.09× | Fashion & Accessoires |
| Arab world | 10.54× | Travel & Leisure |
| Migros | 37.23× | Shopping |
| Carrefour | 26.26× | Shopping |
| Gay pride | 6.2× | Politics & Society |
| TikTok | 2.29× | Internet & Social Media |
| Athena (band) | 11.25× | Music & Radio |
| Dining room | 5.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.96 |
| Luxury Orientation | PREMIUM | 2.85 |
| Travelling | THRILL | 2.16 |
| Design Affinity | PREMIUM | 2.13 |
| Sports Activity | POWER | 2.08 |
| Price Sensitivity | PREMIUM | 2.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 0.4% |
| Romania | 0.3% |
| United States | 0.3% |
See Trendyol audiences in other countries
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Frequently asked questions
How many fans does Trendyol have in United States?
Trendyol has an estimated audience of 263,485 people in United States, concentrated in California and New York.
What is the gender split and age of Trendyol fans?
53.2% of Trendyol fans are female, 46.8% are male, with an average age of 37.4 years.
Which brands do Trendyol fans like most?
Trendyol fans show strongest brand affinity for Istanbul (25.71×), The Holiday (22.99×), and Bodrum (40.86×) over the country average.
Where do Trendyol fans live in United States?
Trendyol fans in United States are most concentrated in California (reach 45,887), New York (reach 43,655), and Texas (reach 37,617). These three regions account for the largest share of the active audience.
What other brands do Trendyol fans also like?
Beyond Trendyol itself, the audience over-indexes on The Holiday (22.99×), Bodrum (40.86×), Ankara (35.14×), and Real (hypermarket) (34.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Trendyol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.