Rascasse Audience Intelligence

Trendyol Target Market in United States

A data profile of the people who buy, follow and care about Trendyol in United States — modelled from more than twelve digital signal sources. Trendyol has an estimated audience of 257,922 people in United States.

#5408among Brand in United States#738in Shopping

The average Trendyol fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Istanbul, The Holiday, Bodrum, with strongest over-indexing on Istanbul (25.71× the country average).

Demographically, the Trendyol audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trendyol fan in United States is balanced, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Istanbul.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trendyol profile in United States.

Audience size
258K
in United States
Gender
53.2%♀
46.8% male
Age
37.4
average years
Country rank
#52062
Brand in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Trendyol

53.2% are female, 46.8% are male, average age 37.4.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Trendyol audience in United States
MetricValue
Female53.2%
Male46.8%
Average age37.4
Estimated audience size257,922
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Trendyol audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Trendyol audience comes from United States.

Worldwide audience distribution share by country for Trendyol
CountryShare
Germany0.4%
Romania0.3%
United States0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trendyol audience in United States is strongest.

Fig. 05

Top regions by affinity

Trendyol customers by region in United States
#RegionReachAffinity×
01Kansas~8K3.96×
02New York~50K3.13×
03Washington, District of Columbia~2K2.83×
04New Jersey~20K2.79×
05Wyoming<1K1.97×
06Oregon~5K1.81×
07California~50K1.60×
08Texas~40K1.59×
09Virginia~10K1.49×
10Florida~20K1.38×
11Illinois~10K1.33×
12Georgia~8K1.04×
13Massachusetts~5K1.04×
14Delaware<1K1.00×
15Washington~5K0.96×
16Colorado~4K0.96×
17Rhode Island<1K0.90×
18Alaska<1K0.90×
19Connecticut~2K0.89×
20Arizona~5K0.88×
21Maryland~4K0.88×
22North Dakota<1K0.88×
23North Carolina~7K0.87×
24New Hampshire<1K0.87×
25South Dakota<1K0.87×
26Montana<1K0.86×
27Idaho~1K0.83×
28West Virginia~1K0.82×
29Maine<1K0.81×
30Hawaii<1K0.80×
31Pennsylvania~7K0.79×
32New Mexico~1K0.79×
33Ohio~6K0.77×
34Missouri~3K0.77×
35South Carolina~3K0.77×
36Oklahoma~2K0.77×
37Nevada~2K0.77×
38Nebraska~1K0.76×
39Tennessee~4K0.75×
40Mississippi~2K0.75×
41Louisiana~3K0.74×
42Arkansas~2K0.74×
43Iowa~2K0.72×
44Kentucky~2K0.71×
45Michigan~5K0.68×
46Indiana~3K0.68×
47Alabama~3K0.68×
48Utah~2K0.67×
49Wisconsin~3K0.64×
50Minnesota~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Trendyol, United States
0.64×1.00×3.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trendyol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trendyol audience
#·InterestCategoryAffinity×
01DeFactoFashion & Accessoires45.40×
02LC WaikikiFashion & Accessoires42.09×
03BodrumTravel & Leisure40.86×
04İzmirTravel & Leisure40.63×
05BursaTravel & Leisure39.90×
06MigrosShopping37.23×
07AnkaraTravel & Leisure35.14×
08AntalyaTravel & Leisure34.64×
09HennaHome & Garden31.77×
10Fenerbahçe S.K.Sports26.98×
11CarrefourShopping26.26×
12IstanbulTravel & Leisure25.71×
13The HolidayMovies & TV22.99×
14Doctor of PhilosophyBusiness & Career16.19×
15Tarkan (singer)Music & Radio15.92×
16Athena (band)Music & Radio11.25×
17Arab worldTravel & Leisure10.54×
18Gay pridePolitics & Society6.20×
19Dining roomHome & Garden5.53×
20TikTokInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trendyol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trendyol audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.29×
Luxury OrientationPREMIUM2.09×
TravellingTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trendyol audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.86×
Early Adopter MentalityPOWER1.00×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Trendyol's target market in United States?

Trendyol's target market in United States covers an estimated 257,922 people, concentrated in California and New York.

02

What is the gender split and age of Trendyol customers?

53.2% of the Trendyol audience are female, 46.8% are male, with an average age of 37.4 years.

03

Which brands do Trendyol fans like most?

Trendyol fans show strongest brand affinity for Istanbul (25.71×), The Holiday (22.99×), and Bodrum (40.86×) over the country average.

04

Where do Trendyol fans live in United States?

Trendyol fans in United States are most concentrated in California (reach ~50K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Trendyol fans also like?

Beyond Trendyol itself, the audience over-indexes on The Holiday (22.99×), Bodrum (40.86×), Ankara (35.14×), and Doctor of Philosophy (16.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Trendyol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trendyol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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