A data profile of the people who buy, follow and care about Athena (band) in United States — modelled from more than twelve digital signal sources. Athena (band) has an estimated audience of 3,941,908 people in United States.
Athena (band) fans in United States are concentrated in California, with strong brand affinity for Cracker Barrel Old Country Store.
The audience is concentrated in California, Texas, Georgia.
Top brand affinities include Cracker Barrel Old Country Store, International education, Intimissimi, with strongest over-indexing on Cracker Barrel Old Country Store (5.41× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Athena (band) fan in United States shows strong Risk Appetite tendencies and a notable affinity for Cracker Barrel Old Country Store.
The key figures that characterise the Athena (band) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 3,941,908 |
Where the Athena (band) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~300K | 2.90× | |
| 02 | Rhode Island | ~20K | 1.51× | |
| 03 | Alaska | ~10K | 1.42× | |
| 04 | Louisiana | ~70K | 1.36× | |
| 05 | Alabama | ~70K | 1.22× | |
| 06 | Tennessee | ~90K | 1.19× | |
| 07 | Massachusetts | ~80K | 1.12× | |
| 08 | Texas | ~400K | 1.07× | |
| 09 | West Virginia | ~20K | 1.07× | |
| 10 | Virginia | ~100K | 1.05× | |
| 11 | Arizona | ~80K | 1.05× | |
| 12 | Florida | ~300K | 1.03× | |
| 13 | Michigan | ~100K | 1.03× | |
| 14 | Oregon | ~50K | 1.03× | |
| 15 | Indiana | ~70K | 1.02× | |
| 16 | Washington | ~80K | 1.00× | |
| 17 | New Mexico | ~20K | 1.00× | |
| 18 | Arkansas | ~30K | 0.99× | |
| 19 | Idaho | ~20K | 0.99× | |
| 20 | Illinois | ~100K | 0.98× | |
| 21 | Oklahoma | ~40K | 0.98× | |
| 22 | North Carolina | ~100K | 0.97× | |
| 23 | Pennsylvania | ~100K | 0.96× | |
| 24 | Ohio | ~100K | 0.96× | |
| 25 | New Jersey | ~90K | 0.96× | |
| 26 | South Carolina | ~60K | 0.96× | |
| 27 | Connecticut | ~40K | 0.96× | |
| 28 | Mississippi | ~30K | 0.96× | |
| 29 | New York | ~200K | 0.95× | |
| 30 | Kentucky | ~50K | 0.95× | |
| 31 | Utah | ~30K | 0.92× | |
| 32 | New Hampshire | ~10K | 0.92× | |
| 33 | Maine | ~10K | 0.92× | |
| 34 | Kansas | ~30K | 0.90× | |
| 35 | California | ~400K | 0.89× | |
| 36 | Vermont | ~6K | 0.89× | |
| 37 | Maryland | ~60K | 0.88× | |
| 38 | Colorado | ~50K | 0.87× | |
| 39 | Delaware | ~9K | 0.87× | |
| 40 | North Dakota | ~7K | 0.85× | |
| 41 | Nebraska | ~20K | 0.84× | |
| 42 | South Dakota | ~7K | 0.84× | |
| 43 | Missouri | ~50K | 0.83× | |
| 44 | Nevada | ~30K | 0.83× | |
| 45 | Montana | ~9K | 0.83× | |
| 46 | Hawaii | ~10K | 0.81× | |
| 47 | Iowa | ~20K | 0.75× | |
| 48 | Wisconsin | ~40K | 0.70× | |
| 49 | Minnesota | ~40K | 0.70× | |
| 50 | Washington, District of Columbia | ~8K | 0.70× |
The strongest cross-interests of the Athena (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arch Enemy | Music & Radio | 22.04× | ||
| 02 | Intimissimi | Fashion & Accessoires | 9.53× | ||
| 03 | Bodrum | Travel & Leisure | 9.53× | ||
| 04 | International education | Business & Career | 8.74× | ||
| 05 | Cracker Barrel Old Country Store | Food & Beverages | 5.41× | ||
| 06 | The Holiday | Movies & TV | 5.08× | ||
| 07 | Probiotic | Health | 3.60× | ||
| 08 | Progressive rock | Music & Radio | 2.67× | ||
| 09 | Leggings | Fashion & Accessoires | 2.48× | ||
| 10 | Spirit Halloween | Kids & Family | 2.43× | ||
| 11 | Coffeehouses | Food & Beverages | 1.96× | ||
| 12 | Genetics | Kids & Family | 1.88× | ||
| 13 | Trader Joe's | Shopping | 1.77× | ||
| 14 | Gambling | Games | 1.71× | ||
| 15 | Marshalls | Fashion & Accessoires | 1.67× | ||
| 16 | CNN | Movies & TV | 1.65× | ||
| 17 | Sam's Club | Shopping | 1.65× | ||
| 18 | Nonprofit organization | Politics & Society | 1.65× | ||
| 19 | Old Navy | Fashion & Accessoires | 1.64× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.63× | |
| Travelling | THRILL | 1.41× | |
| Patriotism | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Athena (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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