Athena (band) Audience in United States

Athena (band) logo

Athena (band) has an estimated audience of 3,841,581 people in United States. Top regions: California, Texas, Georgia. Top brand affinities: Bank account, Edelman (firm), Natural rubber, Electrolyte, Home construction.

Athena (band) fans in United States are concentrated in California, with strong brand affinity for Bank account. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Bank account, Edelman (firm), Natural rubber, with strongest over-indexing on Bank account (3.83× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Athena (band) fans

Demographic split for Athena (band) audience in United States
MetricValue
Estimated audience size3,841,581

Audience persona

The typical Athena (band) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Athena (band) in United States
RegionReachAffinity
California401,9350.95×
Texas377,8871.14×
Georgia338,9422.86×
Florida289,6731.11×
New York221,7821.03×
Illinois131,3311.03×
Pennsylvania123,3950.95×
North Carolina112,2420.97×
Ohio110,4540.93×
Michigan107,5971.07×
Virginia103,3631.1×
Tennessee97,6491.27×
New Jersey97,4241×
Massachusetts90,8101.2×
Arizona83,4571.06×
Washington82,2761.07×
Indiana72,5881.03×
Louisiana69,3671.4×
Alabama63,5701.18×
Maryland59,7950.91×
South Carolina54,8940.95×
Colorado54,7490.9×
Missouri51,2040.83×
Oregon47,0971.07×
Kentucky43,6460.91×
Oklahoma42,7961×
Minnesota39,9150.73×
Wisconsin39,3130.68×
Connecticut37,5920.98×
Utah32,1750.94×
Nevada31,3070.84×
Arkansas29,7080.94×
Mississippi28,5700.9×
Kansas26,9210.89×
Iowa23,1010.73×
Rhode Island19,0081.55×
Idaho18,6820.97×
New Mexico18,5340.96×
West Virginia17,7730.99×
Nebraska14,8840.77×
New Hampshire13,8380.91×
Hawaii13,3460.81×
Maine12,3010.89×
Alaska10,4641.27×
Delaware9,3050.88×
Washington, District of Columbia8,3110.72×
Montana7,9130.74×
South Dakota6,3360.71×
Vermont5,6930.84×
North Dakota5,6150.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Athena (band) audience
BrandAffinityCategory
Bank account3.83×Business & Career
Edelman (firm)30.95×Business & Career
Natural rubber2.77×Cars & Mobility
Electrolyte6.07×Health
Home construction1.56×Home & Garden
Wolverine (comics)5.23×Literature
Home equity1.71×Home & Garden
JDSU2.58×Business & Career
Kona Grill8.21×Food & Beverages
Home staging3.25×Home & Garden
Elsword9.53×Games
Pro-Ject2.38×Music & Radio
Vocal harmony2.55×Music & Radio
Staycation1.84×Home & Garden
University of Rochester9.53×Business & Career
Historic site2.32×Arts & Culture
Jesse Plemons1.77×Movies & TV
UK garage2.76×Music & Radio
Mothercare1.55×Kids & Family
Nebraska Cornhuskers football1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Athena (band) audience
TraitClusterScore
Luxury OrientationPREMIUM1.57
LGBTQ+ IdentityOPEN1.55
Risk AppetiteTHRILL1.55
SustainabilityBALANCE1.48
Design AffinityPREMIUM1.36
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Athena (band)
CountryShare
United States44.1%
France7.1%
India6.0%

See Athena (band) audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Athena (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.