Rascasse Audience Intelligence

Leggings Audience in United States

A data profile of the people who buy, follow and care about Leggings in United States — modelled from more than twelve digital signal sources. Leggings has an estimated audience of 23,086,097 people in United States.

#933among Topic in United States#65in Fashion & Accessoires

The average Leggings fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tights, Aerobics, Women's clothing, with strongest over-indexing on Tights (5.58× the country average).

Demographically, the Leggings audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leggings fan in United States is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Tights.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leggings profile in United States.

Audience size
23.1M
in United States
Gender
83.5%♀
16.5% male
Age
40.0
average years
Country rank
#1365
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leggings fans

83.5% are female, 16.5% are male, average age 40.0.

Fig. 02

Gender split

83.5%
Female
16.5%
Male
Demographic split for Leggings audience in United States
MetricValue
Female83.5%
Male16.5%
Average age40.0
Estimated audience size23,086,097
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Leggings audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Leggings audience comes from United States.

Worldwide audience distribution share by country for Leggings
CountryShare
United States22.9%
Italy4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leggings audience in United States is strongest.

Fig. 05

Top regions by affinity

Leggings fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.23×
02Illinois~900K1.22×
03Texas~2.5M1.21×
04Kentucky~300K1.17×
05Arkansas~200K1.15×
06New York~1.5M1.14×
07Georgia~800K1.11×
08North Dakota~50K1.11×
09Alabama~400K1.10×
10Minnesota~400K1.09×
11Nebraska~100K1.09×
12Alaska~50K1.09×
13New Jersey~600K1.08×
14Indiana~500K1.08×
15Pennsylvania~800K1.07×
16Mississippi~200K1.07×
17South Dakota~60K1.07×
18North Carolina~700K1.05×
19South Carolina~400K1.05×
20Maryland~400K1.04×
21West Virginia~100K1.04×
22Iowa~200K1.03×
23Kansas~200K1.03×
24Ohio~700K1.02×
25Michigan~600K1.02×
26Virginia~600K1.02×
27Massachusetts~500K1.02×
28Missouri~400K1.00×
29Tennessee~500K0.99×
30Wisconsin~300K0.99×
31Delaware~60K0.99×
32Oklahoma~300K0.98×
33Connecticut~200K0.98×
34Washington~400K0.95×
35Louisiana~300K0.95×
36Rhode Island~70K0.95×
37Arizona~400K0.94×
38Maine~80K0.93×
39Florida~1.5M0.92×
40Idaho~100K0.89×
41New Hampshire~80K0.89×
42Nevada~200K0.87×
43New Mexico~100K0.87×
44Montana~60K0.87×
45Oregon~200K0.86×
46Vermont~30K0.85×
47Utah~200K0.84×
48Colorado~300K0.82×
49Washington, District of Columbia~60K0.82×
50Hawaii~80K0.79×
Fig. 06

Affinity by region

Affinity by region — Leggings, United States
0.79×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leggings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leggings audience
#·InterestCategoryAffinity×
01Leg warmerFashion & Accessoires5.92×
02TightsFashion & Accessoires5.58×
03AerobicsSports3.89×
04AthleisureFashion & Accessoires2.99×
05HosieryFashion & Accessoires2.97×
06BrassiereFood & Beverages2.54×
07GownFashion & Accessoires2.02×
08LingerieFashion & Accessoires2.00×
09WoolFashion & Accessoires1.94×
10TrousersFashion & Accessoires1.85×
11Nordstrom rackFashion & Accessoires1.76×
12Men's clothingFashion & Accessoires1.73×
13Sportswear (activewear)Fashion & Accessoires1.71×
14DressesFashion & Accessoires1.66×
15HandbagsFashion & Accessoires1.66×
16LeatherFashion & Accessoires1.65×
17MarshallsFashion & Accessoires1.61×
18Macy'sShopping1.59×
19Women's clothingFashion & Accessoires1.55×
20Old NavyFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leggings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leggings audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.37×
IndividualismJOY1.31×
Design AffinityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leggings audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.90×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leggings have in United States?

Leggings has an estimated audience of 23,086,097 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Leggings fans?

83.5% of Leggings fans are female, 16.5% are male, with an average age of 40.0 years.

03

Which brands do Leggings fans like most?

Leggings fans show strongest brand affinity for Tights (5.58×), Aerobics (3.89×), and Women's clothing (1.55×) over the country average.

04

Where do Leggings fans live in United States?

Leggings fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Leggings fans also like?

Beyond Leggings itself, the audience over-indexes on Aerobics (3.89×), Women's clothing (1.55×), Leg warmer (5.92×), and Dresses (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Leggings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leggings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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