Leggings Audience in United States

Leggings logo

Leggings has an estimated audience of 23,086,097 people in United States. 83.5% are female, 16.5% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Tights, Aerobics, Women's clothing, Leg warmer, Dresses.

The average Leggings fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tights, Aerobics, Women's clothing, with strongest over-indexing on Tights (5.58× the country average). Demographically, the Leggings audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Leggings fans

Demographic split for Leggings audience in United States
MetricValue
Female83.5%
Male16.5%
Average age40.0
Estimated audience size23,086,097

Audience persona

The typical Leggings fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Tights.

Top regions in United States

Top regions ranked by reach for Leggings in United States
RegionReachAffinity
California3,146,2151.24×
Texas2,488,5491.25×
New York1,586,6041.23×
Florida1,457,1320.93×
Illinois947,6021.23×
Pennsylvania830,8221.07×
Georgia824,4761.16×
North Carolina769,9851.11×
Ohio730,2701.03×
New Jersey670,4701.14×
Michigan655,6451.09×
Virginia611,5521.09×
Massachusetts483,2501.06×
Indiana475,7741.13×
Tennessee471,4071.02×
Washington461,3091×
Arizona431,7800.92×
Maryland424,5531.07×
Missouri384,2421.03×
South Carolina363,2751.05×
Wisconsin356,2691.03×
Minnesota353,3811.07×
Alabama340,8381.06×
Kentucky334,0361.15×
Colorado302,7820.83×
Louisiana275,5800.93×
Oklahoma249,0290.97×
Oregon244,8770.93×
Connecticut235,1321.02×
Arkansas214,9501.13×
Nevada199,2900.89×
Mississippi197,0611.04×
Iowa196,4021.03×
Kansas191,0811.05×
Utah170,9500.83×
Nebraska122,6331.06×
West Virginia102,6350.95×
Idaho102,5120.89×
New Mexico102,1140.88×
New Hampshire75,6110.83×
Maine75,3760.91×
Hawaii73,0910.74×
Rhode Island65,9230.9×
Washington, District of Columbia61,3270.88×
Delaware58,2740.91×
South Dakota52,9380.99×
North Dakota49,9051.05×
Alaska49,4331×
Montana49,1380.77×
Vermont29,0030.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leggings audience
BrandAffinityCategory
Tights5.58×Fashion & Accessoires
Aerobics3.89×Sports
Women's clothing1.55×Fashion & Accessoires
Leg warmer5.92×Fashion & Accessoires
Dresses1.66×Fashion & Accessoires
Men's clothing1.73×Fashion & Accessoires
Macy's1.59×Shopping
Trousers1.85×Fashion & Accessoires
Old Navy1.52×Fashion & Accessoires
Brassiere2.54×Food & Beverages
Sportswear (activewear)1.71×Fashion & Accessoires
Marshalls1.61×Fashion & Accessoires
Nordstrom rack1.76×Fashion & Accessoires
Leather1.65×Fashion & Accessoires
Handbags1.66×Fashion & Accessoires
Lingerie2×Fashion & Accessoires
Athleisure2.99×Fashion & Accessoires
Hosiery2.97×Fashion & Accessoires
Wool1.94×Fashion & Accessoires
Gown2.02×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leggings audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
ExtroversionTHRILL1.55
SustainabilityBALANCE1.52
Risk AppetiteTHRILL1.37
Healthy LifestyleBALANCE1.26
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Leggings
CountryShare
United States22.9%
Italy4.8%
United Kingdom4.6%

See Leggings audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Leggings have in United States?

Leggings has an estimated audience of 23,086,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Leggings fans?

83.5% of Leggings fans are female, 16.5% are male, with an average age of 40.0 years.

Which brands do Leggings fans like most?

Leggings fans show strongest brand affinity for Tights (5.58×), Aerobics (3.89×), and Women's clothing (1.55×) over the country average.

Where do Leggings fans live in United States?

Leggings fans in United States are most concentrated in California (reach 3,146,215), Texas (reach 2,488,549), and New York (reach 1,586,604). These three regions account for the largest share of the active audience.

What other brands do Leggings fans also like?

Beyond Leggings itself, the audience over-indexes on Aerobics (3.89×), Women's clothing (1.55×), Leg warmer (5.92×), and Dresses (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leggings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.