Handbags Audience in United States

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Handbags has an estimated audience of 46,699,445 people in United States. 76.2% are female, 23.8% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Food and drink, Food, Aritzia, Beverages, Yahoo!奇摩名人娛樂.

The average Handbags fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food and drink, Food, Aritzia, with strongest over-indexing on Food and drink (1.54× the country average). Demographically, the Handbags audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Handbags fans

Demographic split for Handbags audience in United States
MetricValue
Female76.2%
Male23.8%
Average age41.5
Estimated audience size46,699,445

Audience persona

The typical Handbags fan in United States is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Handbags in United States
RegionReachAffinity
California7,961,1641.55×
Texas5,859,3321.46×
New York5,099,7121.95×
Florida4,228,3821.34×
New Jersey2,340,2791.97×
Illinois1,857,6131.19×
Georgia1,834,6091.28×
Pennsylvania1,719,9311.09×
North Carolina1,616,8761.15×
Virginia1,384,6461.22×
Ohio1,274,8320.89×
Massachusetts1,185,6991.29×
Michigan1,123,3520.92×
Washington1,100,0931.17×
Maryland1,089,9811.36×
Arizona1,006,2611.06×
Tennessee867,4490.93×
South Carolina759,1631.08×
Indiana717,2810.84×
Missouri702,9560.93×
Alabama666,1081.02×
Connecticut621,4181.33×
Minnesota605,4700.9×
Louisiana603,4961×
Colorado562,5490.76×
Kansas525,4691.43×
Kentucky515,3810.88×
Nevada473,9561.05×
Wisconsin472,9190.67×
Oregon467,9050.87×
Mississippi412,7791.07×
Oklahoma402,8890.78×
Arkansas350,5960.91×
Utah306,7160.73×
Iowa293,1850.76×
Hawaii198,7280.99×
Nebraska197,2930.84×
Rhode Island178,1041.2×
Delaware160,0051.24×
New Mexico156,7810.67×
New Hampshire153,9000.84×
West Virginia151,8480.7×
Washington, District of Columbia151,8391.08×
Idaho127,7160.55×
Maine111,1060.66×
South Dakota70,3960.65×
North Dakota60,7940.63×
Montana59,5370.46×
Alaska54,7800.55×
Vermont51,3250.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Handbags audience
BrandAffinityCategory
Food and drink1.54×Food & Beverages
Food1.54×Food & Beverages
Aritzia4.57×Fashion & Accessoires
Beverages1.57×Food & Beverages
Yahoo!奇摩名人娛樂2.48×Internet & Social Media
Woman1.78×Kids & Family
Coach3.96×Fashion & Accessoires
Princess Polly5.61×Fashion & Accessoires
Shoes1.5×Fashion & Accessoires
Jewelry1.51×Fashion & Accessoires
Men's clothing2.04×Fashion & Accessoires
Nordstrom rack2.06×Fashion & Accessoires
Google Drive1.77×Technology & Electronics
Macy's1.69×Shopping
Old Navy1.6×Fashion & Accessoires
Gender1.87×Politics & Society
Maltese (dog)2.45×Pets & Animals
LabCorp2.1×Health
Savannah Guthrie2.07×Movies & TV
Cotton1.73×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Handbags audience
TraitClusterScore
ExtroversionTHRILL1.48
CreativityOPEN1.41
Design AffinityPREMIUM1.27
SustainabilityBALANCE1.24
Price SensitivityPREMIUM1.2
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Handbags
CountryShare
United States15.9%
Japan6.1%
Italy4.8%

See Handbags audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Handbags have in United States?

Handbags has an estimated audience of 46,699,445 people in United States, concentrated in California and Texas.

What is the gender split and age of Handbags fans?

76.2% of Handbags fans are female, 23.8% are male, with an average age of 41.5 years.

Which brands do Handbags fans like most?

Handbags fans show strongest brand affinity for Food and drink (1.54×), Food (1.54×), and Aritzia (4.57×) over the country average.

Where do Handbags fans live in United States?

Handbags fans in United States are most concentrated in California (reach 7,961,164), Texas (reach 5,859,332), and New York (reach 5,099,712). These three regions account for the largest share of the active audience.

What other brands do Handbags fans also like?

Beyond Handbags itself, the audience over-indexes on Food (1.54×), Aritzia (4.57×), Beverages (1.57×), and Yahoo!奇摩名人娛樂 (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Handbags. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.