Rascasse Audience Intelligence

Savannah Guthrie Audience in United States

A data profile of the people who buy, follow and care about Savannah Guthrie in United States — modelled from more than twelve digital signal sources. Savannah Guthrie has an estimated audience of 28,346,101 people in United States.

#1among TV personality in United States#20among Person in United States#72in Movies & TV

The average Savannah Guthrie fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Bank of America, Politico, Pinterest, with strongest over-indexing on Bank of America (5.09× the country average).

Demographically, the Savannah Guthrie audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Savannah Guthrie fan in United States is more female, around 48.3 years old, with strong Family Orientation tendencies and a notable affinity for Bank of America.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savannah Guthrie profile in United States.

Audience size
28.3M
in United States
Gender
73.1%♀
26.9% male
Age
48.3
average years
Country rank
#1014
Person in United States
Fig. 01

Search interest · 12-month trend

+1082%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Savannah Guthrie fans

73.1% are female, 26.9% are male, average age 48.3.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Savannah Guthrie audience in United States
MetricValue
Female73.1%
Male26.9%
Average age48.3
Estimated audience size28,346,101
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Savannah Guthrie audience in United States
Age bracketShare%
16-198%
20-299%
30-3911%
40-4924%
50+48%
Fig. 04

Worldwide distribution

100.0%

of the worldwide Savannah Guthrie audience comes from United States.

Worldwide audience distribution share by country for Savannah Guthrie
CountryShare
United States100.0%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savannah Guthrie audience in United States is strongest.

Fig. 05

Top regions by affinity

Savannah Guthrie fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~100K1.52×
02Maine~100K1.39×
03West Virginia~200K1.36×
04Connecticut~300K1.28×
05Pennsylvania~1M1.24×
06South Carolina~500K1.24×
07Iowa~300K1.24×
08Vermont~60K1.23×
09Ohio~1M1.21×
10Michigan~800K1.15×
11Arizona~600K1.15×
12Tennessee~600K1.14×
13Virginia~700K1.12×
14Missouri~500K1.12×
15Wisconsin~400K1.12×
16Kentucky~400K1.10×
17Massachusetts~600K1.09×
18Maryland~500K1.08×
19New Jersey~700K1.06×
20Minnesota~400K1.06×
21New York~1.5M1.04×
22Delaware~70K1.04×
23Kansas~200K1.03×
24Florida~2M1.02×
25North Carolina~800K1.02×
26New Hampshire~100K1.02×
27Indiana~500K1.01×
28Oklahoma~300K1.00×
29North Dakota~50K0.99×
30Illinois~800K0.98×
31Nebraska~100K0.98×
32Alabama~300K0.97×
33Arkansas~200K0.96×
34Idaho~100K0.94×
35Mississippi~200K0.92×
36Colorado~400K0.90×
37Montana~60K0.89×
38Washington, District of Columbia~70K0.87×
39South Dakota~50K0.87×
40New Mexico~100K0.86×
41Georgia~600K0.81×
42Oregon~200K0.77×
43Louisiana~300K0.76×
44Nevada~200K0.73×
45Washington~400K0.72×
46California~2M0.68×
47Texas~1.5M0.65×
48Utah~100K0.65×
49Alaska~40K0.64×
50Hawaii~60K0.57×
Fig. 06

Affinity by region

Affinity by region — Savannah Guthrie, United States
0.57×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savannah Guthrie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savannah Guthrie audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society11.77×
02Bank of AmericaBusiness & Career5.09×
03Weather forecastingHome & Garden5.03×
04QVCMovies & TV4.97×
05FedExBusiness & Career3.41×
06PinterestInternet & Social Media3.13×
07Burger KingFood & Beverages2.93×
08Beauty salonsBeauty & Wellness2.66×
09WalmartShopping2.57×
10RecipesFood & Beverages2.42×
11CouponsShopping2.41×
12Alcoholic beveragesFood & Beverages2.39×
13CookingFood & Beverages2.31×
14WineFood & Beverages2.29×
15Health careBusiness & Career2.28×
16CoffeeFood & Beverages2.27×
17MedicineBusiness & Career2.14×
18Home improvementHome & Garden2.05×
19XInternet & Social Media1.94×
20Donald TrumpPolitics & Society1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savannah Guthrie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savannah Guthrie audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.49×
Price SensitivityPREMIUM1.69×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savannah Guthrie audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Design AffinityPREMIUM0.72×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savannah Guthrie have in United States?

Savannah Guthrie has an estimated audience of 28,346,101 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Savannah Guthrie fans?

73.1% of Savannah Guthrie fans are female, 26.9% are male, with an average age of 48.3 years.

03

Which brands do Savannah Guthrie fans like most?

Savannah Guthrie fans show strongest brand affinity for Bank of America (5.09×), Politico (11.77×), and Pinterest (3.13×) over the country average.

04

Where do Savannah Guthrie fans live in United States?

Savannah Guthrie fans in United States are most concentrated in California (reach ~2M), Florida (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Savannah Guthrie fans also like?

Beyond Savannah Guthrie itself, the audience over-indexes on Politico (11.77×), Pinterest (3.13×), Cooking (2.31×), and Alcoholic beverages (2.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Savannah Guthrie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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