Savannah Guthrie Audience in United States

Savannah Guthrie has an estimated audience of 25,809,630 people in United States. 73.1% are female, 26.9% are male, average age 48.3. Top regions: New York, California, Texas. Top brand affinities: Bank of America, Capital One, Politico, Google Maps, Indeed.com.

The average Savannah Guthrie fan in United States is 48.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Bank of America, Capital One, Politico, with strongest over-indexing on Bank of America (9.67× the country average). Demographically, the Savannah Guthrie audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Savannah Guthrie fans

Demographic split for Savannah Guthrie audience in United States
MetricValue
Female73.1%
Male26.9%
Average age48.3
Estimated audience size25,809,630

Audience persona

The typical Savannah Guthrie fan in United States is more female, around 48.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for Savannah Guthrie in United States
RegionReachAffinity
New York1,791,6361.24×
California1,652,4450.58×
Texas1,625,4010.73×
Florida1,564,3330.9×
Pennsylvania1,067,5801.23×
Ohio993,9311.25×
Illinois908,3231.06×
North Carolina863,4021.11×
Virginia801,3911.27×
Michigan731,2571.08×
New Jersey724,5581.1×
Georgia710,7780.89×
Tennessee575,1481.11×
Massachusetts557,8481.1×
Missouri537,0091.29×
Indiana531,9381.13×
South Carolina510,8421.32×
Maryland491,0511.11×
Arizona468,0870.89×
Minnesota418,8731.13×
Wisconsin416,7681.07×
Washington392,7940.76×
Colorado370,6290.91×
Kentucky364,5291.13×
Connecticut354,3451.37×
Iowa349,2971.64×
Alabama325,7220.9×
Louisiana251,5400.76×
Oklahoma241,2950.84×
Oregon233,7940.79×
Kansas206,7051.02×
Mississippi197,8880.93×
Arkansas193,7520.91×
Nevada149,4150.6×
West Virginia147,9041.23×
Utah147,4250.64×
Maine132,1651.43×
Nebraska130,8241.01×
Rhode Island125,6081.53×
Idaho120,8000.93×
New Mexico100,0960.77×
Washington, District of Columbia84,6731.09×
New Hampshire78,7860.77×
Delaware68,8540.97×
Montana59,9970.84×
North Dakota55,7891.05×
Vermont49,3541.09×
South Dakota46,8160.78×
Hawaii45,7640.41×
Alaska31,6710.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Savannah Guthrie audience
BrandAffinityCategory
Bank of America9.67×Business & Career
Capital One6.7×Business & Career
Politico14.1×Politics & Society
Google Maps5.07×Internet & Social Media
Indeed.com4.46×Business & Career
Autism Awareness10.11×Health
Diabetes mellitus awareness6.85×Health
Circle K7.03×Shopping
Jean Paul Gaultier16.48×Fashion & Accessoires
Emma Roberts15.27×Movies & TV
Khan Academy7.56×Business & Career
Singer-songwriter3.42×Music & Radio
Microblogging7.09×Technology & Electronics
Diane Keaton4.69×Movies & TV
Enterprise Rent-A-Car4.45×Cars & Mobility
Google News4.14×News
Josh Duhamel9.69×Fashion & Accessoires
Beetlejuice3.29×Movies & TV
Dollar General2.56×Shopping
AccuWeather4.17×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Savannah Guthrie audience
TraitClusterScore
Urban LifestyleOPEN1.44
Price SensitivityPREMIUM1.29
Risk AppetiteTHRILL1.27
ExtroversionTHRILL1.22
Luxury OrientationPREMIUM1.18
IndulgenceJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Savannah Guthrie
CountryShare
United States100.0%
Germany0.0%
Italy0.0%

See Savannah Guthrie audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Savannah Guthrie have in United States?

Savannah Guthrie has an estimated audience of 25,809,630 people in United States, concentrated in New York and California.

What is the gender split and age of Savannah Guthrie fans?

73.1% of Savannah Guthrie fans are female, 26.9% are male, with an average age of 48.3 years.

Which brands do Savannah Guthrie fans like most?

Savannah Guthrie fans show strongest brand affinity for Bank of America (9.67×), Capital One (6.7×), and Politico (14.1×) over the country average.

Where do Savannah Guthrie fans live in United States?

Savannah Guthrie fans in United States are most concentrated in New York (reach 1,791,636), California (reach 1,652,445), and Texas (reach 1,625,401). These three regions account for the largest share of the active audience.

What other brands do Savannah Guthrie fans also like?

Beyond Savannah Guthrie itself, the audience over-indexes on Capital One (6.7×), Politico (14.1×), Google Maps (5.07×), and Indeed.com (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Savannah Guthrie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.