Stephen Colbert Audience in United States

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Stephen Colbert has an estimated audience of 6,387,472 people in United States. 54.7% are female, 45.3% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, Political satire, DocuSign.

The average Stephen Colbert fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Stephen Colbert audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Stephen Colbert fans

Demographic split for Stephen Colbert audience in United States
MetricValue
Female54.7%
Male45.3%
Average age36.4
Estimated audience size6,387,472

Audience persona

The typical Stephen Colbert fan in United States is balanced, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Stephen Colbert in United States
RegionReachAffinity
California683,2210.97×
New York407,9721.14×
Texas305,7140.56×
Florida284,9250.66×
Illinois234,9761.1×
Pennsylvania221,6371.03×
Washington207,5921.62×
Ohio174,9520.89×
Massachusetts173,4891.38×
Michigan157,9360.95×
North Carolina157,6620.82×
New Jersey152,9030.94×
Virginia140,6740.9×
Minnesota129,6231.42×
Oregon125,7211.72×
Wisconsin124,6361.3×
Arizona116,2290.89×
Georgia116,1600.59×
Colorado116,0871.15×
Maryland111,0541.01×
Missouri85,4190.83×
Tennessee83,6970.65×
South Carolina82,6960.86×
Indiana82,3340.71×
Connecticut80,1471.25×
Kentucky54,5890.68×
Iowa49,1870.93×
Utah48,1930.84×
Oklahoma47,6710.67×
Louisiana44,9110.55×
Maine43,5931.91×
Alabama41,3810.46×
Kansas39,2980.78×
Nevada38,2720.62×
New Mexico36,8671.15×
New Hampshire34,8821.39×
Arkansas34,4870.66×
Hawaii32,8261.2×
Idaho31,0800.97×
Vermont28,3252.53×
Nebraska26,9500.84×
Montana26,8481.52×
Mississippi22,7430.43×
Rhode Island22,3321.1×
Washington, District of Columbia20,5821.07×
Alaska18,0601.32×
South Dakota16,7581.13×
Delaware16,5450.94×
West Virginia15,6640.53×
Wyoming8,0820.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stephen Colbert audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Political satire24.49×Literature
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Sex and the City7.48×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Kia Sportage22.15×Cars & Mobility
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stephen Colbert audience
TraitClusterScore
SustainabilityBALANCE1.93
IndividualismJOY1.56
Community OrientationOPEN1.37
Early Adopter MentalityPOWER1.35
SpiritualityBALANCE1.3
Pet OwnershipJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Stephen Colbert
CountryShare
United States62.6%
Canada9.1%
United Kingdom4.5%

See Stephen Colbert audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Stephen Colbert have in United States?

Stephen Colbert has an estimated audience of 6,387,472 people in United States, concentrated in California and New York.

What is the gender split and age of Stephen Colbert fans?

54.7% of Stephen Colbert fans are female, 45.3% are male, with an average age of 36.4 years.

Which brands do Stephen Colbert fans like most?

Stephen Colbert fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Stephen Colbert fans live in United States?

Stephen Colbert fans in United States are most concentrated in California (reach 683,221), New York (reach 407,972), and Texas (reach 305,714). These three regions account for the largest share of the active audience.

What other brands do Stephen Colbert fans also like?

Beyond Stephen Colbert itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Political satire (24.49×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen Colbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.