Late-night talk show Audience in United States

Late-night talk show logo

Late-night talk show has an estimated audience of 6,933,477 people in United States. 53.3% are female, 46.7% are male, average age 43.3. Top regions: California, Florida, Texas. Top brand affinities: Late night television, Jimmy Kimmel, Wikipedia, Jonathan Ross, Television comedy.

The average Late-night talk show fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Late night television, Jimmy Kimmel, Wikipedia, with strongest over-indexing on Late night television (20× the country average). Demographically, the Late-night talk show audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Late-night talk show fans

Demographic split for Late-night talk show audience in United States
MetricValue
Female53.3%
Male46.7%
Average age43.3
Estimated audience size6,933,477

Audience persona

The typical Late-night talk show fan in United States is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Late night television.

Top regions in United States

Top regions ranked by reach for Late-night talk show in United States
RegionReachAffinity
California692,3250.91×
Florida429,4910.91×
Texas410,4180.69×
New York394,7171.02×
Illinois310,8271.35×
Pennsylvania304,8501.31×
Ohio279,1611.31×
Michigan218,0201.2×
North Carolina183,3210.88×
New Jersey178,2451.01×
Arizona166,8311.18×
Washington163,3001.17×
Georgia160,3180.75×
Virginia152,5450.9×
Massachusetts150,5951.1×
Indiana137,6861.09×
Wisconsin133,3871.28×
Missouri128,9141.15×
Tennessee117,2700.84×
Maryland117,1960.98×
Minnesota116,9281.18×
Colorado106,5170.97×
Oregon100,4971.26×
Kentucky89,7371.03×
South Carolina87,3230.84×
Connecticut75,3841.08×
Alabama71,4750.74×
Louisiana69,3200.78×
Oklahoma68,2570.89×
Iowa65,9891.16×
Nevada64,5630.96×
Utah64,1361.03×
Kansas52,5900.96×
Arkansas48,4840.85×
New Mexico37,3541.07×
Mississippi37,1830.65×
New Hampshire33,0431.21×
Nebraska31,9570.92×
West Virginia30,6960.95×
Idaho30,1750.87×
Maine29,9201.2×
Hawaii28,3890.95×
Rhode Island27,5741.25×
Montana22,3961.16×
Delaware19,4021.01×
Washington, District of Columbia15,7920.76×
South Dakota13,6040.85×
North Dakota12,4180.87×
Vermont12,3981.02×
Alaska10,3760.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Late-night talk show audience
BrandAffinityCategory
Late night television20×Movies & TV
Jimmy Kimmel7.72×Movies & TV
Wikipedia4.39×Internet & Social Media
Jonathan Ross21.79×Movies & TV
Television comedy8.08×Movies & TV
Friends2.93×Movies & TV
Drudge Report6.4×Sports
Stephen Colbert10.5×Movies & TV
News satire16.51×News
DirecTV3.35×Movies & TV
Food and drink1.7×Food & Beverages
Claire Danes7.89×Movies & TV
Greyhounds5.67×Music & Radio
Jon Stewart13.57×Movies & TV
Culture1.99×Literature
And just like that...5×Movies & TV
Food1.65×Food & Beverages
CNN2.31×Movies & TV
FRONTLINE8.5×Movies & TV
Bradley Whitford14.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Late-night talk show audience
TraitClusterScore
Community OrientationOPEN1.62
ExtroversionTHRILL1.47
Urban LifestyleOPEN1.44
SpiritualityBALANCE1.38
TraditionCONSERVATISM1.38
IndividualismJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Late-night talk show
CountryShare
United States37.8%
Germany7.6%
Italy6.9%

See Late-night talk show audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Late-night talk show have in United States?

Late-night talk show has an estimated audience of 6,933,477 people in United States, concentrated in California and Florida.

What is the gender split and age of Late-night talk show fans?

53.3% of Late-night talk show fans are female, 46.7% are male, with an average age of 43.3 years.

Which brands do Late-night talk show fans like most?

Late-night talk show fans show strongest brand affinity for Late night television (20×), Jimmy Kimmel (7.72×), and Wikipedia (4.39×) over the country average.

Where do Late-night talk show fans live in United States?

Late-night talk show fans in United States are most concentrated in California (reach 692,325), Florida (reach 429,491), and Texas (reach 410,418). These three regions account for the largest share of the active audience.

What other brands do Late-night talk show fans also like?

Beyond Late-night talk show itself, the audience over-indexes on Jimmy Kimmel (7.72×), Wikipedia (4.39×), Jonathan Ross (21.79×), and Television comedy (8.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Late-night talk show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.