Rascasse Audience Intelligence

Late-night talk show Audience in United States

A data profile of the people who buy, follow and care about Late-night talk show in United States — modelled from more than twelve digital signal sources. Late-night talk show has an estimated audience of 6,933,477 people in United States.

#3045among Topic in United States#445in Movies & TV

The average Late-night talk show fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sasha Obama., Hakeem Jeffries, Late night television, with strongest over-indexing on Sasha Obama. (12.7× the country average).

Demographically, the Late-night talk show audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Late-night talk show fan in United States is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Sasha Obama..

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Late-night talk show profile in United States.

Audience size
6.9M
in United States
Gender
53.3%♀
46.7% male
Age
43.3
average years
Country rank
#5064
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Late-night talk show fans

53.3% are female, 46.7% are male, average age 43.3.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Late-night talk show audience in United States
MetricValue
Female53.3%
Male46.7%
Average age43.3
Estimated audience size6,933,477
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Late-night talk show audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Late-night talk show audience comes from United States.

Worldwide audience distribution share by country for Late-night talk show
CountryShare
United States37.8%
Germany7.6%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Late-night talk show audience in United States is strongest.

Fig. 05

Top regions by affinity

Late-night talk show fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K2.39×
02West Virginia~50K1.66×
03Illinois~300K1.24×
04Missouri~100K1.19×
05Montana~20K1.17×
06Wisconsin~100K1.06×
07Utah~70K1.05×
08Michigan~200K1.04×
09Oregon~80K1.04×
10Alaska~20K1.03×
11North Dakota~10K1.03×
12Minnesota~100K1.02×
13South Dakota~20K1.02×
14Vermont~10K1.01×
15Iowa~60K1.00×
16Kansas~50K1.00×
17Maine~20K0.99×
18Rhode Island~20K0.99×
19Delaware~20K0.99×
20Massachusetts~100K0.98×
21Nebraska~30K0.98×
22Arizona~100K0.97×
23Hawaii~30K0.96×
24New Hampshire~30K0.96×
25Ohio~200K0.95×
26Kentucky~80K0.95×
27Oklahoma~70K0.95×
28Mississippi~50K0.95×
29Arkansas~50K0.95×
30Idaho~30K0.95×
31Washington, District of Columbia~20K0.95×
32New Mexico~30K0.94×
33Maryland~100K0.93×
34Louisiana~80K0.93×
35Connecticut~60K0.93×
36New York~400K0.92×
37Virginia~200K0.92×
38Pennsylvania~200K0.91×
39Tennessee~100K0.91×
40Nevada~60K0.91×
41Colorado~100K0.90×
42South Carolina~90K0.90×
43Alabama~90K0.90×
44New Jersey~200K0.89×
45Washington~100K0.88×
46North Carolina~200K0.86×
47California~600K0.85×
48Florida~400K0.83×
49Georgia~200K0.83×
50Texas~500K0.76×
Fig. 06

Affinity by region

Affinity by region — Late-night talk show, United States
0.76×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Late-night talk show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Late-night talk show audience
#·InterestCategoryAffinity×
01Jonathan RossMovies & TV21.79×
02Late night televisionMovies & TV20.00×
03News satireNews16.51×
04Jimmy Kimmel LiveMovies & TV14.00×
05Hakeem JeffriesPolitics & Society13.37×
06Sasha Obama.Politics & Society12.70×
07Stephen ColbertMovies & TV10.50×
08FRONTLINEMovies & TV8.50×
09Television comedyMovies & TV8.08×
10Claire DanesMovies & TV7.89×
11Jimmy KimmelMovies & TV7.72×
12Drudge ReportSports6.40×
13GreyhoundsMusic & Radio5.67×
14WikipediaInternet & Social Media4.39×
15Psychology TodayHealth4.21×
16Mitch McConnellPolitics & Society3.68×
17Madea's Class ReunionMovies & TV3.54×
18DirecTVMovies & TV3.35×
19CultureLiterature1.99×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Late-night talk show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Late-night talk show audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.70×
IndividualismJOY1.68×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Late-night talk show audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.02×
Sports ActivityPOWER1.08×
Quality AwarenessPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Late-night talk show have in United States?

Late-night talk show has an estimated audience of 6,933,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Late-night talk show fans?

53.3% of Late-night talk show fans are female, 46.7% are male, with an average age of 43.3 years.

03

Which brands do Late-night talk show fans like most?

Late-night talk show fans show strongest brand affinity for Sasha Obama. (12.7×), Hakeem Jeffries (13.37×), and Late night television (20×) over the country average.

04

Where do Late-night talk show fans live in United States?

Late-night talk show fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Late-night talk show fans also like?

Beyond Late-night talk show itself, the audience over-indexes on Hakeem Jeffries (13.37×), Late night television (20×), Jimmy Kimmel (7.72×), and Mitch McConnell (3.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Late-night talk show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Late-night talk show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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