A data profile of the people who buy, follow and care about Sasha Obama. in United States — modelled from more than twelve digital signal sources. Sasha Obama. has an estimated audience of 11,555,369 people in United States.
Sasha Obama. has an estimated audience of 11,555,369 people in United States. 68.4% are female, 31.6% are male, average age 45.9. Top brand affinities: Late-night talk show, Michelle Obama, Activism, Ronaldinho, Radio.
Top brand affinities include Late-night talk show, Michelle Obama, Activism, with strongest over-indexing on Late-night talk show (12.7× the country average).
Demographically, the Sasha Obama. audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Sasha Obama. fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Late-night talk show.
The key figures that characterise the Sasha Obama. profile in United States.
68.4% are female, 31.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 45.9 |
| Estimated audience size | 11,555,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Sasha Obama. audience comes from United States.
| Country | Share |
|---|---|
| United States | 96.1% |
| United Kingdom | 1.6% |
| Canada | 1.4% |
The strongest cross-interests of the Sasha Obama. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drain cleaner | Home & Garden | 18.43× | ||
| 02 | S.S. Lazio | Sports | 17.79× | ||
| 03 | Southampton F.C. | Sports | 16.04× | ||
| 04 | Ronaldinho | Sports | 14.53× | ||
| 05 | Late-night talk show | Movies & TV | 12.70× | ||
| 06 | Leicester City F.C. | Sports | 11.86× | ||
| 07 | Aretha Franklin | Music & Radio | 9.51× | ||
| 08 | Michelle Obama | Politics & Society | 8.02× | ||
| 09 | Serena Williams | Sports | 5.52× | ||
| 10 | Teyana Taylor | Movies & TV | 5.15× | ||
| 11 | MSNBC | Movies & TV | 4.53× | ||
| 12 | Judaism | Politics & Society | 4.12× | ||
| 13 | Activism | Politics & Society | 3.62× | ||
| 14 | Philanthropy | Arts & Culture | 3.20× | ||
| 15 | Internet celebrity | Internet & Social Media | 3.18× | ||
| 16 | Microwave oven | Home & Garden | 3.13× | ||
| 17 | Radio | Technology & Electronics | 2.73× | ||
| 18 | TMZ | Internet & Social Media | 2.62× | ||
| 19 | Google Drive | Technology & Electronics | 1.87× | ||
| 20 | CNN | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Spirituality | BALANCE | 2.48× | |
| Individualism | JOY | 2.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sasha Obama.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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