Google Drive Audience in United States

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Google Drive has an estimated audience of 57,438,056 people in United States. 61.6% are female, 38.4% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Google Docs, Creative Commons, Gmail, Zoom!, Search engine results page.

The average Google Drive fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Docs, Creative Commons, Gmail, with strongest over-indexing on Google Docs (40.6× the country average). Demographically, the Google Drive audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

Demographics of Google Drive fans

Demographic split for Google Drive audience in United States
MetricValue
Female61.6%
Male38.4%
Average age42.4
Estimated audience size57,438,056

Audience persona

The typical Google Drive fan in United States is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Docs.

Top regions in United States

Top regions ranked by reach for Google Drive in United States
RegionReachAffinity
California9,503,1521.5×
Texas5,122,8211.04×
New York4,557,6401.42×
Florida3,445,9930.89×
North Carolina2,162,9581.25×
Illinois1,977,0891.03×
Pennsylvania1,898,5700.98×
Georgia1,877,3281.06×
Virginia1,788,2281.28×
New Jersey1,768,6511.21×
Massachusetts1,662,1081.47×
Ohio1,604,6810.91×
Michigan1,566,2851.04×
Washington1,353,7681.17×
Maryland1,203,1991.22×
Indiana1,144,2961.09×
Colorado1,052,3641.16×
Arizona1,042,0170.89×
Tennessee951,5290.83×
Wisconsin901,5691.04×
Missouri883,4420.95×
Minnesota825,8231×
Utah775,1531.51×
Oregon763,7571.16×
South Carolina734,2680.85×
Connecticut619,8861.08×
Kentucky584,3420.81×
Louisiana573,9300.77×
Alabama548,5020.68×
Oklahoma466,4450.73×
Nevada459,4980.83×
Iowa418,5900.88×
Kansas387,6110.86×
Arkansas370,5790.78×
Hawaii297,4711.2×
Idaho292,3301.01×
Washington, District of Columbia278,7511.61×
Mississippi267,0630.56×
Nebraska252,9230.88×
New Hampshire212,7420.94×
Rhode Island209,1141.14×
Maine195,6070.95×
West Virginia180,8010.68×
New Mexico174,8690.61×
Delaware158,6541×
Montana135,7840.85×
Vermont111,3951.1×
South Dakota110,6400.83×
Alaska98,8120.8×
North Dakota87,2690.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Drive audience
BrandAffinityCategory
Google Docs40.6×Internet & Social Media
Creative Commons37.37×Technology & Electronics
Gmail22.1×Internet & Social Media
Zoom!25.84×Business & Career
Search engine results page103.11×Internet & Social Media
Google Trends59.98×Internet & Social Media
Google Maps12.18×Internet & Social Media
Music of Nigeria33.69×Music & Radio
MIT Technology Review61.83×Technology & Electronics
Travel technology30.35×Travel & Leisure
Google Calendar17.07×Internet & Social Media
Claude16.04×Technology & Electronics
Business marketing20.09×Business & Career
Web search engine20.95×Technology & Electronics
Weebly51.14×Internet & Social Media
Digital Trends19.51×Technology & Electronics
WordPress.com53.91×Internet & Social Media
Search Engine Journal102.34×Technology & Electronics
Search engine marketing25.08×Internet & Social Media
Advertising campaign26.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Drive audience
TraitClusterScore
Convenience OrientationPREMIUM9.34
Early Adopter MentalityPOWER1.79
Need for SecurityCONSERVATISM1.73
Luxury OrientationPREMIUM1.69
Risk AppetiteTHRILL1.45
Social Media UsageJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Google Drive
CountryShare
United States26.6%
China8.5%
Brazil4.7%

See Google Drive audiences in other countries

More Hosting audiences in United States

Frequently asked questions

How many fans does Google Drive have in United States?

Google Drive has an estimated audience of 57,438,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Drive fans?

61.6% of Google Drive fans are female, 38.4% are male, with an average age of 42.4 years.

Which brands do Google Drive fans like most?

Google Drive fans show strongest brand affinity for Google Docs (40.6×), Creative Commons (37.37×), and Gmail (22.1×) over the country average.

Where do Google Drive fans live in United States?

Google Drive fans in United States are most concentrated in California (reach 9,503,152), Texas (reach 5,122,821), and New York (reach 4,557,640). These three regions account for the largest share of the active audience.

What other brands do Google Drive fans also like?

Beyond Google Drive itself, the audience over-indexes on Creative Commons (37.37×), Gmail (22.1×), Zoom! (25.84×), and Search engine results page (103.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.