Rascasse Audience Intelligence

Google Trends Audience in United States

A data profile of the people who buy, follow and care about Google Trends in United States — modelled from more than twelve digital signal sources. Google Trends has an estimated audience of 3,160,383 people in United States.

#280among Website / Newspaper / Magazine in United States#127in Internet & Social Media

The average Google Trends fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nuremberg, Jimdo, Joomla, with strongest over-indexing on Nuremberg (614.67× the country average).

Demographically, the Google Trends audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Trends fan in United States is balanced, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Nuremberg.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Trends profile in United States.

Audience size
3.2M
in United States
Gender
45.5%♀
54.5% male
Age
40.2
average years
Country rank
#9850
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Trends

45.5% are female, 54.5% are male, average age 40.2.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Google Trends audience in United States
MetricValue
Female45.5%
Male54.5%
Average age40.2
Estimated audience size3,160,383
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Google Trends audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Google Trends audience comes from United States.

Worldwide audience distribution share by country for Google Trends
CountryShare
China35.1%
United States10.0%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Trends audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Trends fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.02×
02New York~300K1.69×
03California~600K1.59×
04Utah~40K1.50×
05Washington~90K1.46×
06Oregon~50K1.39×
07Massachusetts~80K1.34×
08New Jersey~100K1.27×
09Florida~300K1.20×
10Colorado~60K1.20×
11Virginia~90K1.19×
12Connecticut~40K1.17×
13Kansas~30K1.15×
14Illinois~100K1.12×
15Georgia~100K1.08×
16New Hampshire~10K1.08×
17Vermont~6K1.08×
18Nevada~30K1.06×
19Minnesota~50K1.04×
20Rhode Island~10K1.03×
21Idaho~20K1.02×
22Arizona~70K1.01×
23Maryland~60K1.01×
24Pennsylvania~100K1.00×
25Texas~300K0.98×
26North Carolina~90K0.95×
27Missouri~50K0.93×
28Maine~10K0.93×
29Michigan~80K0.92×
30Ohio~90K0.90×
31Wisconsin~40K0.90×
32Tennessee~60K0.89×
33Indiana~50K0.84×
34Iowa~20K0.83×
35Hawaii~10K0.83×
36Oklahoma~30K0.82×
37Kentucky~30K0.81×
38North Dakota~5K0.81×
39Arkansas~20K0.79×
40Nebraska~10K0.79×
41Delaware~7K0.78×
42South Carolina~40K0.76×
43Montana~7K0.76×
44Alaska~5K0.75×
45Louisiana~30K0.73×
46Alabama~30K0.70×
47South Dakota~5K0.70×
48New Mexico~10K0.68×
49West Virginia~10K0.66×
50Mississippi~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Google Trends, United States
0.56×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Trends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Trends audience
#·InterestCategoryAffinity×
01NurembergTravel & Leisure614.67×
02JimdoInternet & Social Media311.94×
03Nürnberger ChristkindlesmarktTravel & Leisure307.96×
04JoomlaInternet & Social Media229.24×
05ShimmerGames82.10×
06Mazinger ZLiterature45.73×
07A Goofy MovieMovies & TV28.73×
08Web analyticsInternet & Social Media27.34×
09Google AnalyticsInternet & Social Media25.90×
10Cook Out (restaurant)Food & Beverages20.00×
11PostmatesFood & Beverages20.00×
12SlideShareInternet & Social Media18.36×
13Google ImagesInternet & Social Media17.66×
14Search engine marketingInternet & Social Media11.29×
15MailChimpInternet & Social Media9.42×
16MySQLTechnology & Electronics9.38×
17HubSpotInternet & Social Media7.79×
18ClaudeTechnology & Electronics5.94×
19Freight transportCars & Mobility3.48×
20Google MapsInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Trends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Trends audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.39×
Convenience OrientationPREMIUM1.36×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Trends audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Pet OwnershipJOY0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Trends have in United States?

Google Trends has an estimated audience of 3,160,383 people in United States, concentrated in California and New York.

02

What is the gender split and age of Google Trends fans?

45.5% of Google Trends fans are female, 54.5% are male, with an average age of 40.2 years.

03

Which brands do Google Trends fans like most?

Google Trends fans show strongest brand affinity for Nuremberg (614.67×), Jimdo (311.94×), and Joomla (229.24×) over the country average.

04

Where do Google Trends fans live in United States?

Google Trends fans in United States are most concentrated in California (reach ~600K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Google Trends fans also like?

Beyond Google Trends itself, the audience over-indexes on Jimdo (311.94×), Joomla (229.24×), Shimmer (82.1×), and Nürnberger Christkindlesmarkt (307.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Google Trends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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