Google Trends Audience in United States

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Google Trends has an estimated audience of 3,176,312 people in United States. 45.5% are female, 54.5% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Nuremberg, Jimdo, Joomla, Shimmer, Google Images.

The average Google Trends fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nuremberg, Jimdo, Joomla, with strongest over-indexing on Nuremberg (614.67× the country average). Demographically, the Google Trends audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Google Trends fans

Demographic split for Google Trends audience in United States
MetricValue
Female45.5%
Male54.5%
Average age40.2
Estimated audience size3,176,312

Audience persona

The typical Google Trends fan in United States is balanced, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Nuremberg.

Top regions in United States

Top regions ranked by reach for Google Trends in United States
RegionReachAffinity
California587,6081.68×
New York328,4131.85×
Texas284,5321.04×
Florida281,1711.31×
Illinois126,0011.19×
Georgia113,0741.16×
New Jersey107,9001.34×
Pennsylvania104,8160.98×
Washington98,5561.55×
Virginia97,0601.25×
North Carolina93,2640.98×
Massachusetts88,8611.42×
Ohio87,1010.89×
Michigan79,9890.96×
Arizona66,6611.03×
Colorado61,6401.23×
Maryland58,1621.06×
Tennessee55,6100.87×
Oregon53,6271.47×
Minnesota48,8361.07×
Missouri47,8970.94×
Indiana47,3740.82×
Wisconsin43,2820.91×
Utah42,7631.5×
Connecticut38,4331.21×
South Carolina36,0660.75×
Nevada34,2601.12×
Alabama30,7870.69×
Kentucky30,1520.76×
Louisiana28,6240.7×
Oklahoma25,9930.74×
Kansas23,6810.95×
Washington, District of Columbia21,3542.24×
Iowa20,5050.78×
Arkansas19,7070.75×
Idaho15,6100.98×
Mississippi13,6510.52×
New Hampshire13,2321.06×
Nebraska11,8200.74×
Hawaii11,6810.86×
Maine9,9910.88×
Rhode Island9,1460.9×
New Mexico8,6380.54×
West Virginia7,7660.53×
Delaware6,5040.74×
Vermont5,7401.03×
Montana5,7270.65×
South Dakota4,2580.58×
Alaska4,0390.59×
North Dakota4,0040.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Trends audience
BrandAffinityCategory
Nuremberg614.67×Travel & Leisure
Jimdo311.94×Internet & Social Media
Joomla229.24×Internet & Social Media
Shimmer82.1×Games
Google Images17.66×Internet & Social Media
Google Analytics25.9×Internet & Social Media
Web analytics27.34×Internet & Social Media
Cook Out (restaurant)20×Food & Beverages
Nürnberger Christkindlesmarkt307.96×Travel & Leisure
Claude5.94×Technology & Electronics
SlideShare18.36×Internet & Social Media
Search engine marketing11.29×Internet & Social Media
A Goofy Movie28.73×Movies & TV
MySQL9.38×Technology & Electronics
Freight transport3.48×Cars & Mobility
Mazinger Z45.73×Literature
Postmates20×Food & Beverages
MailChimp9.42×Internet & Social Media
Google Maps2.17×Internet & Social Media
HubSpot7.79×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Trends audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
ExtroversionTHRILL2.09
Risk AppetiteTHRILL2.08
LGBTQ+ IdentityOPEN1.78
Family OrientationCONSERVATISM1.65
Quality AwarenessPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Google Trends
CountryShare
China35.1%
United States10.0%
Brazil6.1%

See Google Trends audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Google Trends have in United States?

Google Trends has an estimated audience of 3,176,312 people in United States, concentrated in California and New York.

What is the gender split and age of Google Trends fans?

45.5% of Google Trends fans are female, 54.5% are male, with an average age of 40.2 years.

Which brands do Google Trends fans like most?

Google Trends fans show strongest brand affinity for Nuremberg (614.67×), Jimdo (311.94×), and Joomla (229.24×) over the country average.

Where do Google Trends fans live in United States?

Google Trends fans in United States are most concentrated in California (reach 587,608), New York (reach 328,413), and Texas (reach 284,532). These three regions account for the largest share of the active audience.

What other brands do Google Trends fans also like?

Beyond Google Trends itself, the audience over-indexes on Jimdo (311.94×), Joomla (229.24×), Shimmer (82.1×), and Google Images (17.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.