Shimmer Audience in United States

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Shimmer has an estimated audience of 482,478 people in United States. 79.6% are female, 20.4% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Jaws, Product design, UK garage, Nebraska Cornhuskers football, Home equity.

The average Shimmer fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaws, Product design, UK garage, with strongest over-indexing on Jaws (13.39× the country average). Demographically, the Shimmer audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Video game

Demographics of Shimmer fans

Demographic split for Shimmer audience in United States
MetricValue
Female79.6%
Male20.4%
Average age39.7
Estimated audience size482,478

Audience persona

The typical Shimmer fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Jaws.

Top regions in United States

Top regions ranked by reach for Shimmer in United States
RegionReachAffinity
California65,2031.23×
Texas46,0421.11×
Florida33,7921.03×
New York30,1861.12×
North Carolina20,7881.43×
Illinois17,4161.08×
Oklahoma17,2573.22×
Pennsylvania16,0870.99×
Georgia15,3141.03×
Ohio13,9300.94×
New Jersey13,9141.13×
Michigan13,9071.1×
Virginia12,9191.1×
Massachusetts11,7221.23×
Washington10,7901.11×
Arizona9,3540.95×
Tennessee9,1770.95×
Indiana8,8561×
Maryland8,8061.06×
Missouri7,6520.98×
Colorado7,0070.92×
South Carolina6,8390.94×
Oregon6,4571.17×
Louisiana6,2501×
Minnesota6,2060.9×
Wisconsin6,0700.84×
Alabama5,8170.86×
Kentucky5,6690.94×
Utah4,7591.1×
Connecticut4,5610.94×
Nevada4,3040.92×
Mississippi3,7850.95×
Arkansas3,6400.92×
Iowa3,4610.87×
Kansas3,4280.9×
Idaho2,2130.91×
Hawaii2,1141.02×
New Mexico1,9610.81×
Nebraska1,9140.79×
West Virginia1,7380.77×
Rhode Island1,6821.1×
New Hampshire1,5680.82×
Maine1,4570.84×
Washington, District of Columbia1,2330.85×
Delaware1,1720.88×
Alaska8670.84×
Montana8380.63×
South Dakota8270.74×
North Dakota6870.69×
Vermont6070.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shimmer audience
BrandAffinityCategory
Jaws13.39×Movies & TV
Product design3.3×Business & Career
UK garage4.9×Music & Radio
Nebraska Cornhuskers football3.01×Sports
Home equity1.57×Home & Garden
JDSU2.38×Business & Career
Saving2.16×Business & Career
Pillow1.51×Home & Garden
Kendra Scott1.88×Fashion & Accessoires
Go Go's7.16×Music & Radio
Christmas Gifts3.14×Kids & Family
Home staging2.73×Home & Garden
Jorge Salinas8.44×Movies & TV
Pro-Ject2.09×Music & Radio
Mothercare1.63×Kids & Family
South Asian cuisine4.39×Food & Beverages
Aga Khan IV19.4×Politics & Society
Manual labour3.02×Business & Career
Certified diabetes educator6.24×Business & Career
Japanese New Year8.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shimmer audience
TraitClusterScore
Luxury OrientationPREMIUM2.25
Pet OwnershipJOY1.48
Quality AwarenessPREMIUM1.47
IndulgenceJOY1.39
DIY MentalityTHRILL1.3
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Shimmer
CountryShare
United Arab Emirates22.2%
United States20.3%
India10.7%

See Shimmer audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Shimmer have in United States?

Shimmer has an estimated audience of 482,478 people in United States, concentrated in California and Texas.

What is the gender split and age of Shimmer fans?

79.6% of Shimmer fans are female, 20.4% are male, with an average age of 39.7 years.

Which brands do Shimmer fans like most?

Shimmer fans show strongest brand affinity for Jaws (13.39×), Product design (3.3×), and UK garage (4.9×) over the country average.

Where do Shimmer fans live in United States?

Shimmer fans in United States are most concentrated in California (reach 65,203), Texas (reach 46,042), and Florida (reach 33,792). These three regions account for the largest share of the active audience.

What other brands do Shimmer fans also like?

Beyond Shimmer itself, the audience over-indexes on Product design (3.3×), UK garage (4.9×), Nebraska Cornhuskers football (3.01×), and Home equity (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shimmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.