Rascasse Audience Intelligence

Shimmer Audience in United States

A data profile of the people who buy, follow and care about Shimmer in United States — modelled from more than twelve digital signal sources. Shimmer has an estimated audience of 482,478 people in United States.

#303among Video game in United States#11553among Topic in United States#829in Games

The average Shimmer fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Trends, Bath and Bodyworks, Manic Panic, with strongest over-indexing on Google Trends (82.1× the country average).

Demographically, the Shimmer audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shimmer fan in United States is more female, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Trends.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shimmer profile in United States.

Audience size
482K
in United States
Gender
79.6%♀
20.4% male
Age
39.7
average years
Country rank
#37453
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shimmer fans

79.6% are female, 20.4% are male, average age 39.7.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Shimmer audience in United States
MetricValue
Female79.6%
Male20.4%
Average age39.7
Estimated audience size482,478
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Shimmer audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Shimmer audience comes from United States.

Worldwide audience distribution share by country for Shimmer
CountryShare
United States20.9%
United Arab Emirates20.3%
India11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shimmer audience in United States is strongest.

Fig. 05

Top regions by affinity

Shimmer fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K2.85×
02North Carolina~20K1.31×
03Illinois~20K1.21×
04California~60K1.13×
05Massachusetts~10K1.12×
06Oregon~6K1.10×
07Rhode Island~2K1.09×
08New Jersey~10K1.06×
09Utah~5K1.06×
10Texas~40K1.05×
11Michigan~10K1.05×
12Washington~10K1.05×
13New York~30K1.04×
14Virginia~10K1.04×
15Louisiana~6K1.02×
16Maryland~8K1.01×
17Arkansas~4K1.01×
18Hawaii~2K1.01×
19Alaska~1K1.01×
20Georgia~10K1.00×
21Kentucky~6K0.98×
22Mississippi~4K0.98×
23Idaho~2K0.98×
24Florida~30K0.97×
25Pennsylvania~20K0.97×
26Indiana~9K0.97×
27South Carolina~7K0.97×
28Arizona~9K0.96×
29North Dakota<1K0.96×
30Missouri~7K0.95×
31Connecticut~5K0.95×
32South Dakota~1K0.95×
33Alabama~6K0.94×
34Kansas~4K0.94×
35Delaware~1K0.94×
36Nevada~4K0.93×
37New Hampshire~2K0.93×
38Ohio~10K0.92×
39Tennessee~9K0.92×
40Maine~2K0.92×
41Nebraska~2K0.91×
42New Mexico~2K0.91×
43Iowa~4K0.90×
44West Virginia~2K0.90×
45Minnesota~6K0.89×
46Vermont<1K0.89×
47Colorado~7K0.88×
48Wisconsin~6K0.87×
49Montana~1K0.87×
50Washington, District of Columbia~1K0.86×
Fig. 06

Affinity by region

Affinity by region — Shimmer, United States
0.86×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shimmer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shimmer audience
#·InterestCategoryAffinity×
01Manic PanicBeauty & Wellness114.89×
02Google TrendsInternet & Social Media82.10×
03Mary Elizabeth WinsteadMovies & TV33.92×
04Alan TudykMovies & TV19.40×
05Night at the MuseumMovies & TV19.40×
06EstoniaTravel & Leisure19.40×
07Bath and BodyworksShopping18.64×
08tarte cosmeticsBeauty & Wellness18.59×
09EpilatorBeauty & Wellness17.35×
10Magic MikeMovies & TV17.23×
11Creed (band)Music & Radio16.10×
12Jeremy RennerMovies & TV13.27×
13BB creamBeauty & Wellness10.58×
14ArrowMovies & TV8.47×
15CorsetFashion & Accessoires7.04×
16QVCMovies & TV6.67×
17DuckDuckGoInternet & Social Media5.99×
18Weather forecastingHome & Garden5.39×
19Discount storesShopping4.37×
20PinterestInternet & Social Media2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shimmer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shimmer audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.06×
Price SensitivityPREMIUM2.03×
IndulgenceJOY1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shimmer audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
Risk AppetiteTHRILL0.75×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shimmer have in United States?

Shimmer has an estimated audience of 482,478 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shimmer fans?

79.6% of Shimmer fans are female, 20.4% are male, with an average age of 39.7 years.

03

Which brands do Shimmer fans like most?

Shimmer fans show strongest brand affinity for Google Trends (82.1×), Bath and Bodyworks (18.64×), and Manic Panic (114.89×) over the country average.

04

Where do Shimmer fans live in United States?

Shimmer fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Shimmer fans also like?

Beyond Shimmer itself, the audience over-indexes on Bath and Bodyworks (18.64×), Manic Panic (114.89×), Mary Elizabeth Winstead (33.92×), and Alan Tudyk (19.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Shimmer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shimmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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