Rascasse Audience Intelligence

Manic Panic Target Market in United States

A data profile of the people who buy, follow and care about Manic Panic in United States — modelled from more than twelve digital signal sources. Manic Panic has an estimated audience of 459,246 people in United States.

#20among Hair care in United States#3969among Brand in United States#421in Beauty & Wellness

The average Manic Panic fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curling, Shimmer, Hair tutorials, with strongest over-indexing on Curling (69.8× the country average).

Demographically, the Manic Panic audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manic Panic fan in United States is more female, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Curling.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manic Panic profile in United States.

Audience size
459K
in United States
Gender
79.4%♀
20.6% male
Age
33.4
average years
Country rank
#38498
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Manic Panic

79.4% are female, 20.6% are male, average age 33.4.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Manic Panic audience in United States
MetricValue
Female79.4%
Male20.6%
Average age33.4
Estimated audience size459,246
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Manic Panic audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3920%
40-4917%
50+8%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Manic Panic audience comes from United States.

Worldwide audience distribution share by country for Manic Panic
CountryShare
United States39.2%
United Kingdom9.2%
Canada6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manic Panic audience in United States is strongest.

Fig. 05

Top regions by affinity

Manic Panic customers by region in United States
#RegionReachAffinity×
01New Mexico~3K1.48×
02Oregon~8K1.45×
03Maine~2K1.22×
04West Virginia~3K1.21×
05California~60K1.20×
06Arizona~10K1.18×
07Oklahoma~6K1.18×
08Nevada~5K1.18×
09Vermont<1K1.17×
10Kentucky~7K1.16×
11Washington~10K1.15×
12Colorado~8K1.14×
13Texas~40K1.12×
14Indiana~9K1.12×
15Alaska~1K1.09×
16Kansas~4K1.08×
17Missouri~8K1.05×
18Utah~4K1.05×
19Idaho~2K1.02×
20Arkansas~4K1.00×
21New Hampshire~2K1.00×
22Ohio~10K0.99×
23Montana~1K0.99×
24Pennsylvania~20K0.98×
25Tennessee~9K0.98×
26Minnesota~6K0.98×
27South Dakota~1K0.98×
28New York~20K0.97×
29Illinois~10K0.97×
30Rhode Island~1K0.97×
31Iowa~4K0.96×
32Nebraska~2K0.96×
33Michigan~10K0.94×
34Wisconsin~6K0.93×
35North Carolina~10K0.91×
36Virginia~10K0.91×
37Massachusetts~8K0.90×
38Connecticut~4K0.90×
39North Dakota<1K0.90×
40Louisiana~5K0.89×
41Florida~30K0.86×
42Delaware~1K0.86×
43Alabama~5K0.85×
44Maryland~7K0.84×
45Georgia~10K0.82×
46South Carolina~6K0.82×
47New Jersey~9K0.78×
48Mississippi~3K0.77×
49Washington, District of Columbia~1K0.73×
50Hawaii~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Manic Panic, United States
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manic Panic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manic Panic audience
#·InterestCategoryAffinity×
01ShimmerGames114.89×
02Querétaro, QuerétaroPOI87.53×
03CurlingSports69.80×
04Teen Fashion.Fashion & Accessoires68.65×
05Petra UniversityBusiness & Career65.55×
06FibonacciBusiness & Career53.55×
07Vidal SassoonBeauty & Wellness43.14×
08Global PokerGames36.28×
09Johor BahruTravel & Leisure31.57×
10Hair tutorialsBeauty & Wellness24.46×
11Hair salonHome & Garden19.71×
12NATOPolitics & Society18.46×
13Hayley WilliamsMusic & Radio14.61×
14Hair StylistsBeauty & Wellness10.47×
15Outfit of the dayFashion & Accessoires8.99×
16BlondBeauty & Wellness8.29×
17Spirit HalloweenKids & Family5.63×
18Great ClipsBeauty & Wellness5.50×
19BeetlejuiceMovies & TV4.74×
20BraidHome & Garden4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manic Panic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manic Panic audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.33×
CreativityOPEN1.45×
MindfulnessBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manic Panic audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.92×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Manic Panic's target market in United States?

Manic Panic's target market in United States covers an estimated 459,246 people, concentrated in California and Texas.

02

What is the gender split and age of Manic Panic customers?

79.4% of the Manic Panic audience are female, 20.6% are male, with an average age of 33.4 years.

03

Which brands do Manic Panic fans like most?

Manic Panic fans show strongest brand affinity for Curling (69.8×), Shimmer (114.89×), and Hair tutorials (24.46×) over the country average.

04

Where do Manic Panic fans live in United States?

Manic Panic fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Manic Panic fans also like?

Beyond Manic Panic itself, the audience over-indexes on Shimmer (114.89×), Hair tutorials (24.46×), Teen Fashion. (68.65×), and Fibonacci (53.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Manic Panic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manic Panic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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