Manic Panic Audience in United States
Manic Panic has an estimated audience of 458,468 people in United States. 79.4% are female, 20.6% are male, average age 33.4. Top regions: California, Texas, New York. Top brand affinities: Curling, Shimmer, Hair tutorials, Teen Fashion., Fibonacci.
The average Manic Panic fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Curling, Shimmer, Hair tutorials, with strongest over-indexing on Curling (69.8× the country average). Demographically, the Manic Panic audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Manic Panic fans
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 33.4 |
| Estimated audience size | 458,468 |
Audience persona
The typical Manic Panic fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Curling.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 61,779 | 1.23× |
| Texas | 40,668 | 1.03× |
| New York | 26,972 | 1.05× |
| Florida | 25,498 | 0.82× |
| Pennsylvania | 15,017 | 0.97× |
| Illinois | 14,905 | 0.98× |
| Ohio | 13,718 | 0.97× |
| North Carolina | 13,106 | 0.95× |
| Washington | 12,010 | 1.31× |
| Michigan | 11,975 | 1× |
| Georgia | 11,662 | 0.83× |
| Virginia | 10,628 | 0.95× |
| Arizona | 10,299 | 1.1× |
| Tennessee | 9,199 | 1× |
| New Jersey | 9,148 | 0.78× |
| Indiana | 9,023 | 1.08× |
| Colorado | 8,628 | 1.19× |
| Massachusetts | 8,426 | 0.93× |
| Oregon | 7,997 | 1.52× |
| Missouri | 7,615 | 1.03× |
| Kentucky | 6,738 | 1.17× |
| Minnesota | 6,714 | 1.02× |
| Maryland | 6,605 | 0.84× |
| Wisconsin | 6,500 | 0.94× |
| Oklahoma | 5,682 | 1.12× |
| Nevada | 5,277 | 1.19× |
| South Carolina | 5,205 | 0.75× |
| Louisiana | 5,090 | 0.86× |
| Alabama | 4,993 | 0.78× |
| Connecticut | 4,386 | 0.95× |
| Utah | 4,110 | 1× |
| Kansas | 3,785 | 1.05× |
| Arkansas | 3,654 | 0.97× |
| New Mexico | 3,445 | 1.5× |
| Iowa | 3,410 | 0.9× |
| Mississippi | 2,536 | 0.67× |
| West Virginia | 2,498 | 1.17× |
| Idaho | 2,334 | 1.02× |
| Maine | 2,307 | 1.4× |
| Nebraska | 2,100 | 0.91× |
| New Hampshire | 1,824 | 1.01× |
| Rhode Island | 1,368 | 0.94× |
| Montana | 1,197 | 0.94× |
| Vermont | 1,088 | 1.35× |
| Hawaii | 1,056 | 0.54× |
| South Dakota | 1,040 | 0.98× |
| Delaware | 1,002 | 0.79× |
| Alaska | 1,000 | 1.02× |
| Washington, District of Columbia | 908 | 0.66× |
| North Dakota | 763 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curling | 69.8× | Sports |
| Shimmer | 114.89× | Games |
| Hair tutorials | 24.46× | Beauty & Wellness |
| Teen Fashion. | 68.65× | Fashion & Accessoires |
| Fibonacci | 53.55× | Business & Career |
| Petra University | 65.55× | Business & Career |
| Beetlejuice | 4.74× | Movies & TV |
| Querétaro, Querétaro | 87.53× | |
| Spirit Halloween | 5.63× | Kids & Family |
| Hair Stylists | 10.47× | Beauty & Wellness |
| Great Clips | 5.5× | Beauty & Wellness |
| Hayley Williams | 14.61× | Music & Radio |
| NATO | 18.46× | Politics & Society |
| Outfit of the day | 8.99× | Fashion & Accessoires |
| Hair salon | 19.71× | Home & Garden |
| Braid | 4.61× | Home & Garden |
| Vidal Sassoon | 43.14× | Beauty & Wellness |
| Johor Bahru | 31.57× | Travel & Leisure |
| Blond | 8.29× | Beauty & Wellness |
| Pics Nails Tira Fuori Le Unghie | 55.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.88 |
| Sustainability | BALANCE | 1.99 |
| Urban Lifestyle | OPEN | 1.8 |
| Extroversion | THRILL | 1.78 |
| Price Sensitivity | PREMIUM | 1.66 |
| Mindfulness | BALANCE | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| United Kingdom | 9.2% |
| Canada | 6.7% |
See Manic Panic audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Manic Panic have in United States?
Manic Panic has an estimated audience of 458,468 people in United States, concentrated in California and Texas.
What is the gender split and age of Manic Panic fans?
79.4% of Manic Panic fans are female, 20.6% are male, with an average age of 33.4 years.
Which brands do Manic Panic fans like most?
Manic Panic fans show strongest brand affinity for Curling (69.8×), Shimmer (114.89×), and Hair tutorials (24.46×) over the country average.
Where do Manic Panic fans live in United States?
Manic Panic fans in United States are most concentrated in California (reach 61,779), Texas (reach 40,668), and New York (reach 26,972). These three regions account for the largest share of the active audience.
What other brands do Manic Panic fans also like?
Beyond Manic Panic itself, the audience over-indexes on Shimmer (114.89×), Hair tutorials (24.46×), Teen Fashion. (68.65×), and Fibonacci (53.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Manic Panic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.