Rascasse Audience Intelligence

Blond Audience in United States

A data profile of the people who buy, follow and care about Blond in United States — modelled from more than twelve digital signal sources. Blond has an estimated audience of 6,671,033 people in United States.

#16among Hair in United States#3132among Topic in United States#118in Beauty & Wellness

The average Blond fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Dakota Johnson, Nail art, with strongest over-indexing on Kelly Osbourne (8.4× the country average).

Demographically, the Blond audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blond fan in United States is more female, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Kelly Osbourne.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blond profile in United States.

Audience size
6.7M
in United States
Gender
78.5%♀
21.5% male
Age
34.3
average years
Country rank
#5225
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blond fans

78.5% are female, 21.5% are male, average age 34.3.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Blond audience in United States
MetricValue
Female78.5%
Male21.5%
Average age34.3
Estimated audience size6,671,033
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Blond audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Blond audience comes from United States.

Worldwide audience distribution share by country for Blond
CountryShare
United States20.9%
Brazil10.9%
Spain4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blond audience in United States is strongest.

Fig. 05

Top regions by affinity

Blond fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.19×
02Washington~200K1.13×
03Kentucky~90K1.10×
04Oregon~80K1.10×
05California~800K1.09×
06Indiana~100K1.09×
07Oklahoma~80K1.09×
08Nebraska~40K1.08×
09Idaho~40K1.08×
10Texas~600K1.06×
11Missouri~100K1.06×
12Minnesota~100K1.05×
13Arkansas~60K1.05×
14New Hampshire~30K1.04×
15South Dakota~20K1.04×
16New York~400K1.03×
17Iowa~60K1.03×
18Alaska~10K1.02×
19Virginia~200K1.01×
20Massachusetts~100K1.01×
21Kansas~50K1.01×
22Maine~20K1.01×
23New Jersey~200K1.00×
24Louisiana~90K1.00×
25Connecticut~70K1.00×
26Montana~20K1.00×
27Vermont~10K1.00×
28North Dakota~10K0.99×
29Pennsylvania~200K0.98×
30Wisconsin~100K0.98×
31New Mexico~30K0.98×
32West Virginia~30K0.98×
33Illinois~200K0.97×
34Ohio~200K0.97×
35Arizona~100K0.97×
36North Carolina~200K0.96×
37Michigan~200K0.96×
38Colorado~100K0.96×
39South Carolina~100K0.96×
40Nevada~60K0.95×
41Georgia~200K0.94×
42Tennessee~100K0.93×
43Hawaii~30K0.93×
44Rhode Island~20K0.92×
45Delaware~20K0.92×
46Maryland~100K0.90×
47Florida~400K0.89×
48Alabama~80K0.89×
49Mississippi~50K0.89×
50Washington, District of Columbia~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Blond, United States
0.89×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blond audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio8.40×
02SalonCentricShopping8.40×
03Milla JovovichMovies & TV7.12×
04Anna FarisMovies & TV6.06×
05Dakota JohnsonMovies & TV5.84×
06Makeup brushBeauty & Wellness3.46×
07Nail artBeauty & Wellness3.40×
08Nail polishBeauty & Wellness3.17×
09KeratinBeauty & Wellness3.04×
10LipstickBeauty & Wellness2.96×
11Bath and BodyworksShopping2.93×
12EyebrowBeauty & Wellness2.67×
13High schoolBusiness & Career2.53×
14ShampooBeauty & Wellness2.39×
15House musicMusic & Radio2.29×
16Hair coloringBeauty & Wellness2.26×
17Great ClipsBeauty & Wellness2.16×
18Five BelowShopping1.99×
19Dollar GeneralShopping1.58×
20Musical instrumentMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blond audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
Design AffinityPREMIUM1.27×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blond audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
Social Media UsageJOY0.90×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blond have in United States?

Blond has an estimated audience of 6,671,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blond fans?

78.5% of Blond fans are female, 21.5% are male, with an average age of 34.3 years.

03

Which brands do Blond fans like most?

Blond fans show strongest brand affinity for Kelly Osbourne (8.4×), Dakota Johnson (5.84×), and Nail art (3.4×) over the country average.

04

Where do Blond fans live in United States?

Blond fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Blond fans also like?

Beyond Blond itself, the audience over-indexes on Dakota Johnson (5.84×), Nail art (3.4×), High school (2.53×), and Anna Faris (6.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Blond audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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