Rascasse Audience Intelligence

SalonCentric Audience in United States

A data profile of the people who buy, follow and care about SalonCentric in United States — modelled from more than twelve digital signal sources. SalonCentric has an estimated audience of 2,090,122 people in United States.

#419among Website / Newspaper / Magazine in United States#248in Shopping

The average SalonCentric fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Illinois.

Top brand affinities include Normandy, Old Wild West, Sola Salon Studios, with strongest over-indexing on Normandy (252.94× the country average).

Demographically, the SalonCentric audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SalonCentric fan in United States is more female, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for Normandy.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SalonCentric profile in United States.

Audience size
2.1M
in United States
Gender
83.0%♀
17.0% male
Age
35.3
average years
Country rank
#13762
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SalonCentric

83.0% are female, 17.0% are male, average age 35.3.

Fig. 02

Gender split

83.0%
Female
17.0%
Male
Demographic split for SalonCentric audience in United States
MetricValue
Female83.0%
Male17.0%
Average age35.3
Estimated audience size2,090,122
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the SalonCentric audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

90.1%

of the worldwide SalonCentric audience comes from United States.

Worldwide audience distribution share by country for SalonCentric
CountryShare
United States90.1%
Canada5.0%
China1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SalonCentric audience in United States is strongest.

Fig. 05

Top regions by affinity

SalonCentric fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K2.77×
02Idaho~20K2.02×
03Colorado~60K1.81×
04Florida~200K1.79×
05Michigan~90K1.62×
06New Jersey~80K1.60×
07Nebraska~20K1.60×
08Kansas~20K1.56×
09Arizona~60K1.52×
10South Dakota~7K1.48×
11Nevada~30K1.46×
12Illinois~100K1.45×
13New Hampshire~10K1.43×
14Iowa~20K1.42×
15Oregon~30K1.40×
16California~300K1.24×
17Washington~50K1.23×
18South Carolina~40K1.16×
19Tennessee~40K1.08×
20North Dakota~4K1.04×
21Rhode Island~7K1.03×
22North Carolina~60K1.02×
23Indiana~40K1.01×
24Georgia~60K1.00×
25Minnesota~30K0.99×
26Wisconsin~30K0.97×
27Maine~7K0.96×
28Wyoming~3K0.93×
29Massachusetts~30K0.86×
30Montana~5K0.85×
31Ohio~50K0.84×
32Delaware~5K0.83×
33Alaska~3K0.75×
34Pennsylvania~50K0.70×
35Maryland~20K0.70×
36Louisiana~20K0.70×
37Missouri~20K0.67×
38Alabama~20K0.67×
39Virginia~30K0.66×
40Hawaii~6K0.66×
41New York~60K0.56×
42Mississippi~9K0.56×
43Oklahoma~10K0.55×
44West Virginia~5K0.55×
45Connecticut~10K0.54×
46New Mexico~5K0.53×
47Texas~90K0.51×
48Arkansas~8K0.47×
49Washington, District of Columbia~3K0.45×
50Kentucky~9K0.34×
Fig. 06

Affinity by region

Affinity by region — SalonCentric, United States
0.34×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SalonCentric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SalonCentric audience
#·InterestCategoryAffinity×
01Old Wild WestFood & Beverages666.67×
02NormandyTravel & Leisure252.94×
03AutogrillFood & Beverages222.79×
04StyleSeatBeauty & Wellness103.84×
05Sola Salon StudiosBeauty & Wellness93.87×
06Phenix Salon SuitesBeauty & Wellness86.90×
07Salon ServicesShopping83.40×
08Tabatha CoffeyBeauty & Wellness68.30×
09Mobile HairdresserBeauty & Wellness65.47×
10CosmoProfBeauty & Wellness33.10×
11Brazilian BlowoutBeauty & Wellness27.71×
12KérastaseBeauty & Wellness13.75×
13RedkenBeauty & Wellness13.69×
14BlondBeauty & Wellness8.40×
15Hair StylistsBeauty & Wellness8.24×
16Human hair colorBeauty & Wellness6.97×
17BarberBeauty & Wellness5.44×
18Integumentary systemPets & Animals4.73×
19Make-up artistBeauty & Wellness4.69×
20ULTA BeautyBeauty & Wellness3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SalonCentric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SalonCentric audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.58×
TravellingTHRILL1.55×
Healthy LifestyleBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SalonCentric audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Convenience OrientationPREMIUM0.72×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SalonCentric have in United States?

SalonCentric has an estimated audience of 2,090,122 people in United States, concentrated in California and Florida.

02

What is the gender split and age of SalonCentric fans?

83.0% of SalonCentric fans are female, 17.0% are male, with an average age of 35.3 years.

03

Which brands do SalonCentric fans like most?

SalonCentric fans show strongest brand affinity for Normandy (252.94×), Old Wild West (666.67×), and Sola Salon Studios (93.87×) over the country average.

04

Where do SalonCentric fans live in United States?

SalonCentric fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do SalonCentric fans also like?

Beyond SalonCentric itself, the audience over-indexes on Old Wild West (666.67×), Sola Salon Studios (93.87×), StyleSeat (103.84×), and CosmoProf (33.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See SalonCentric audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SalonCentric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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