SalonCentric Audience in United States

SalonCentric logo

SalonCentric has an estimated audience of 2,028,850 people in United States. 83.0% are female, 17.0% are male, average age 35.3. Top regions: California, Florida, Illinois. Top brand affinities: Normandy, Old Wild West, Sola Salon Studios, StyleSeat, CosmoProf.

The average SalonCentric fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Illinois. Top brand affinities include Normandy, Old Wild West, Sola Salon Studios, with strongest over-indexing on Normandy (252.94× the country average). Demographically, the SalonCentric audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of SalonCentric fans

Demographic split for SalonCentric audience in United States
MetricValue
Female83.0%
Male17.0%
Average age35.3
Estimated audience size2,028,850

Audience persona

The typical SalonCentric fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Normandy.

Top regions in United States

Top regions ranked by reach for SalonCentric in United States
RegionReachAffinity
California278,1771.25×
Florida241,5631.76×
Illinois102,5821.52×
Michigan88,2931.66×
New Jersey79,0271.53×
New York76,6980.68×
North Carolina68,5141.12×
Georgia67,1461.07×
Texas61,0790.35×
Ohio59,4690.95×
Pennsylvania57,8140.85×
Washington53,7941.32×
Colorado52,8321.65×
Utah43,6232.4×
Tennessee43,3191.06×
Indiana41,1721.11×
Arizona37,7840.91×
Massachusetts37,7300.94×
South Carolina36,0421.18×
Virginia35,8130.72×
Oregon32,3101.39×
Wisconsin32,1341.05×
Minnesota30,5151.05×
Maryland26,7250.77×
Nevada26,6911.36×
Iowa26,3291.58×
Kansas23,0751.44×
Louisiana20,0190.77×
Idaho19,7691.94×
Missouri19,1900.59×
Nebraska17,4001.71×
Alabama16,3250.58×
Connecticut11,7110.58×
New Hampshire11,1271.39×
Mississippi8,9000.53×
Oklahoma8,7780.39×
Arkansas7,6930.46×
Maine7,0740.97×
South Dakota6,5821.4×
Kentucky6,5410.26×
Rhode Island6,3830.99×
Delaware4,8960.87×
West Virginia4,7660.5×
North Dakota4,7481.14×
Montana3,7310.66×
Wyoming3,1161.04×
Vermont2,7040.76×
New Mexico2,1360.21×
Washington, District of Columbia1,7780.29×
Hawaii1,3310.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SalonCentric audience
BrandAffinityCategory
Normandy252.94×Travel & Leisure
Old Wild West666.67×Food & Beverages
Sola Salon Studios93.87×Beauty & Wellness
StyleSeat103.84×Beauty & Wellness
CosmoProf33.1×Beauty & Wellness
Phenix Salon Suites86.9×Beauty & Wellness
Salon Services83.4×Shopping
Mobile Hairdresser65.47×Beauty & Wellness
Autogrill222.79×Food & Beverages
Tabatha Coffey68.3×Beauty & Wellness
Redken13.69×Beauty & Wellness
Kérastase13.75×Beauty & Wellness
Hair Stylists8.24×Beauty & Wellness
Human hair color6.97×Beauty & Wellness
Blond8.4×Beauty & Wellness
Make-up artist4.69×Beauty & Wellness
Integumentary system4.73×Pets & Animals
Brazilian Blowout27.71×Beauty & Wellness
ULTA Beauty3.05×Beauty & Wellness
Barber5.44×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SalonCentric audience
TraitClusterScore
Luxury OrientationPREMIUM1.47
CreativityOPEN1.3
DIY MentalityTHRILL1.24
Pet OwnershipJOY1.22
Early Adopter MentalityPOWER1.08
Healthy LifestyleBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for SalonCentric
CountryShare
United States89.9%
Canada5.1%
China1.4%

See SalonCentric audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does SalonCentric have in United States?

SalonCentric has an estimated audience of 2,028,850 people in United States, concentrated in California and Florida.

What is the gender split and age of SalonCentric fans?

83.0% of SalonCentric fans are female, 17.0% are male, with an average age of 35.3 years.

Which brands do SalonCentric fans like most?

SalonCentric fans show strongest brand affinity for Normandy (252.94×), Old Wild West (666.67×), and Sola Salon Studios (93.87×) over the country average.

Where do SalonCentric fans live in United States?

SalonCentric fans in United States are most concentrated in California (reach 278,177), Florida (reach 241,563), and Illinois (reach 102,582). These three regions account for the largest share of the active audience.

What other brands do SalonCentric fans also like?

Beyond SalonCentric itself, the audience over-indexes on Old Wild West (666.67×), Sola Salon Studios (93.87×), StyleSeat (103.84×), and CosmoProf (33.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SalonCentric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.