Rascasse Audience Intelligence

Normandy Audience in United States

A data profile of the people who buy, follow and care about Normandy in United States — modelled from more than twelve digital signal sources. Normandy has an estimated audience of 1,033,272 people in United States.

#168among Region in United States#2070among POI in United States#1731in Travel & Leisure

The average Normandy fan in United States is 48.2 years old, balanced, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Florida.

Top brand affinities include SalonCentric, Sustainable energy, FedEx, with strongest over-indexing on SalonCentric (252.94× the country average).

Demographically, the Normandy audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Normandy fan in United States is balanced, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for SalonCentric.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Normandy profile in United States.

Audience size
1M
in United States
Gender
46.0%♀
54.0% male
Age
48.2
average years
Country rank
#23166
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Normandy fans

46.0% are female, 54.0% are male, average age 48.2.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Normandy audience in United States
MetricValue
Female46.0%
Male54.0%
Average age48.2
Estimated audience size1,033,272
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Normandy audience in United States
Age bracketShare%
16-198%
20-2910%
30-3912%
40-4921%
50+49%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Normandy audience comes from United States.

Worldwide audience distribution share by country for Normandy
CountryShare
France53.1%
United States15.6%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Normandy audience in United States is strongest.

Fig. 05

Top regions by affinity

Normandy fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K24.90×
02Missouri~30K1.50×
03Florida~90K1.22×
04Tennessee~30K1.22×
05Washington, District of Columbia~4K1.17×
06Utah~10K1.16×
07Massachusetts~20K1.12×
08Maine~4K1.10×
09Washington~20K1.09×
10New Hampshire~4K1.07×
11Connecticut~10K1.06×
12Vermont~2K1.06×
13Alaska~2K1.04×
14New York~60K1.03×
15Ohio~30K1.03×
16Virginia~30K1.03×
17North Dakota~2K1.01×
18Illinois~30K1.00×
19Minnesota~10K1.00×
20Montana~3K1.00×
21Maryland~20K0.99×
22Hawaii~4K0.99×
23Rhode Island~3K0.99×
24Pennsylvania~30K0.98×
25Idaho~5K0.98×
26North Carolina~30K0.97×
27Wisconsin~20K0.97×
28California~100K0.96×
29South Dakota~2K0.96×
30New Jersey~20K0.95×
31Colorado~20K0.95×
32Kentucky~10K0.94×
33Michigan~30K0.93×
34Iowa~8K0.93×
35Kansas~8K0.93×
36Indiana~20K0.92×
37Louisiana~10K0.92×
38Arkansas~8K0.92×
39Texas~80K0.90×
40Alabama~10K0.90×
41Oklahoma~10K0.88×
42Delaware~3K0.88×
43Georgia~30K0.87×
44South Carolina~10K0.87×
45Nebraska~4K0.84×
46Arizona~20K0.83×
47Mississippi~7K0.82×
48New Mexico~4K0.82×
49West Virginia~4K0.82×
50Nevada~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Normandy, United States
0.77×1.00×24.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Normandy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Normandy audience
#·InterestCategoryAffinity×
01SalonCentricShopping252.94×
02Sustainable energyHome & Garden5.26×
03National Weather ServiceHome & Garden5.13×
04Renewable energyBusiness & Career3.71×
05FedExBusiness & Career3.40×
06AccuWeatherHome & Garden3.10×
07Rail transportTravel & Leisure2.90×
08Charitable organizationPolitics & Society2.42×
09Mortgage loansBusiness & Career2.14×
10Nonprofit organizationPolitics & Society2.03×
11IKEAHome & Garden1.99×
12TraditionPolitics & Society1.99×
13AirbnbTravel & Leisure1.98×
14PinterestInternet & Social Media1.96×
15American AirlinesTravel & Leisure1.85×
16Hobby LobbyHome & Garden1.73×
17RedditInternet & Social Media1.64×
18Donald TrumpPolitics & Society1.57×
19BarbecueFood & Beverages1.57×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Normandy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Normandy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.52×
SustainabilityBALANCE1.83×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Normandy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Normandy have in United States?

Normandy has an estimated audience of 1,033,272 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Normandy fans?

46.0% of Normandy fans are female, 54.0% are male, with an average age of 48.2 years.

03

Which brands do Normandy fans like most?

Normandy fans show strongest brand affinity for SalonCentric (252.94×), Sustainable energy (5.26×), and FedEx (3.4×) over the country average.

04

Where do Normandy fans live in United States?

Normandy fans in United States are most concentrated in Oregon (reach ~300K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Normandy fans also like?

Beyond Normandy itself, the audience over-indexes on Sustainable energy (5.26×), FedEx (3.4×), Renewable energy (3.71×), and Pinterest (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Normandy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Normandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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