Normandy Audience in United States

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Normandy has an estimated audience of 1,033,272 people in United States. 46.0% are female, 54.0% are male, average age 48.2. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Israel, Wok, Google Home, Fairy godmother.

The average Normandy fan in United States is 48.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Israel, Wok, with strongest over-indexing on Urban Outfitters (9.99× the country average). Demographically, the Normandy audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Normandy fans

Demographic split for Normandy audience in United States
MetricValue
Female46.0%
Male54.0%
Average age48.2
Estimated audience size1,033,272

Audience persona

The typical Normandy fan in United States is balanced, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Normandy in United States
RegionReachAffinity
California115,7601.02×
Texas88,2210.99×
Florida86,7141.24×
New York65,2771.13×
Pennsylvania35,9761.03×
Illinois35,6901.04×
Ohio34,7361.09×
North Carolina31,9501.03×
Georgia29,1510.92×
Virginia27,2381.08×
Michigan27,0831×
New Jersey26,9261.02×
Massachusetts24,4601.2×
Tennessee22,3161.08×
Washington22,2161.07×
Missouri21,8461.31×
Arizona18,3680.87×
Indiana18,2030.96×
Maryland17,7371×
Colorado16,6671.02×
Wisconsin15,8261.02×
Minnesota15,6881.06×
South Carolina13,8240.89×
Alabama13,1210.91×
Oregon12,6021.06×
Kentucky12,2610.95×
Louisiana12,1390.91×
Connecticut11,7561.13×
Utah11,2221.21×
Oklahoma10,3380.9×
Nevada8,0060.8×
Arkansas8,0040.94×
Iowa7,8920.93×
Kansas7,5260.92×
Mississippi6,7570.79×
Idaho4,8760.94×
Hawaii4,6581.05×
New Hampshire4,5151.11×
Nebraska4,3750.84×
Maine4,1881.13×
New Mexico4,1810.81×
Washington, District of Columbia4,0901.32×
West Virginia3,8750.81×
Rhode Island3,2981×
Montana2,7780.97×
Delaware2,2960.81×
Alaska2,1670.98×
South Dakota2,0350.85×
North Dakota2,0170.95×
Vermont1,9441.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Normandy audience
BrandAffinityCategory
Urban Outfitters9.99×Shopping
Israel4.4×Travel & Leisure
Wok10.9×Food & Beverages
Google Home10.15×Technology & Electronics
Fairy godmother11.63×Literature
Goop8.13×Internet & Social Media
headspace13.76×Health
Hibachi11.5×Food & Beverages
Goma23.9×Travel & Leisure
Governor of Michigan9.72×Politics & Society
Cherish (group)12.58×Music & Radio
Google Photos2.82×Technology & Electronics
Grace Slick9.57×Music & Radio
Vocal harmony4.67×Music & Radio
Jeep Wagoneer5.58×Cars & Mobility
Cryptic crossword14.13×Technology & Electronics
Stamp collecting4.29×Home & Garden
Steampunk4.34×Fashion & Accessoires
Karbala8.02×Travel & Leisure
Ira Glass15.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Normandy audience
TraitClusterScore
PatriotismCONSERVATISM5.77
TravellingTHRILL1.58
Community OrientationOPEN1.51
Design AffinityPREMIUM1.47
IndulgenceJOY1.44
TraditionCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Normandy
CountryShare
France53.1%
United States15.6%
United Kingdom7.4%

See Normandy audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Normandy have in United States?

Normandy has an estimated audience of 1,033,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Normandy fans?

46.0% of Normandy fans are female, 54.0% are male, with an average age of 48.2 years.

Which brands do Normandy fans like most?

Normandy fans show strongest brand affinity for Urban Outfitters (9.99×), Israel (4.4×), and Wok (10.9×) over the country average.

Where do Normandy fans live in United States?

Normandy fans in United States are most concentrated in California (reach 115,760), Texas (reach 88,221), and Florida (reach 86,714). These three regions account for the largest share of the active audience.

What other brands do Normandy fans also like?

Beyond Normandy itself, the audience over-indexes on Israel (4.4×), Wok (10.9×), Google Home (10.15×), and Fairy godmother (11.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Normandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.