Rascasse Audience Intelligence

National Weather Service Target Market in United States

A data profile of the people who buy, follow and care about National Weather Service in United States — modelled from more than twelve digital signal sources. National Weather Service has an estimated audience of 10,913,984 people in United States.

#331among Brand in United States#231in Home & Garden

The average National Weather Service fan in United States is 44.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Minnesota.

Top brand affinities include National Oceanic and Atmospheric Administration, AccuWeather, Weather Underground (weather service), with strongest over-indexing on National Oceanic and Atmospheric Administration (16.71× the country average).

Demographically, the National Weather Service audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Weather Service fan in United States is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for National Oceanic and Atmospheric Administration.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Weather Service profile in United States.

Audience size
10.9M
in United States
Gender
62.0%♀
38.0% male
Age
44.4
average years
Country rank
#3281
Brand in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of National Weather Service

62.0% are female, 38.0% are male, average age 44.4.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for National Weather Service audience in United States
MetricValue
Female62.0%
Male38.0%
Average age44.4
Estimated audience size10,913,984
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the National Weather Service audience in United States
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4925%
50+30%
Fig. 04

Worldwide distribution

53.8%

of the worldwide National Weather Service audience comes from United States.

Worldwide audience distribution share by country for National Weather Service
CountryShare
United States53.8%
Argentina34.8%
Mexico4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Weather Service audience in United States is strongest.

Fig. 05

Top regions by affinity

National Weather Service customers by region in United States
#RegionReachAffinity×
01South Dakota~90K3.66×
02Wyoming~50K2.83×
03Iowa~200K2.65×
04Nebraska~100K2.47×
05North Dakota~50K2.25×
06Montana~70K2.11×
07Vermont~40K1.84×
08Minnesota~300K1.79×
09Maine~70K1.68×
10Kansas~100K1.59×
11Wisconsin~200K1.46×
12Missouri~200K1.36×
13Oklahoma~200K1.23×
14West Virginia~60K1.21×
15Idaho~70K1.18×
16Arkansas~100K1.15×
17Alaska~20K1.02×
18Kentucky~100K0.91×
19Indiana~200K0.85×
20New Hampshire~40K0.84×
21Oregon~100K0.83×
22Colorado~100K0.81×
23Ohio~300K0.77×
24Michigan~200K0.77×
25Mississippi~70K0.76×
26New Mexico~40K0.76×
27Virginia~200K0.69×
28Tennessee~200K0.68×
29North Carolina~200K0.64×
30Pennsylvania~200K0.63×
31Illinois~200K0.63×
32Connecticut~70K0.59×
33Washington~100K0.57×
34Alabama~90K0.56×
35Delaware~20K0.55×
36South Carolina~90K0.54×
37Rhode Island~20K0.54×
38Maryland~100K0.53×
39Massachusetts~100K0.50×
40Louisiana~70K0.50×
41Utah~50K0.50×
42Georgia~100K0.43×
43Hawaii~20K0.43×
44New York~300K0.42×
45Arizona~100K0.42×
46Texas~400K0.39×
47New Jersey~100K0.38×
48Nevada~40K0.38×
49Florida~200K0.32×
50California~300K0.25×
Fig. 06

Affinity by region

Affinity by region — National Weather Service, United States
0.25×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Weather Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Weather Service audience
#·InterestCategoryAffinity×
01National Oceanic and Atmospheric AdministrationPolitics & Society16.71×
02WeatherBugHome & Garden7.39×
03Weather Underground (weather service)Home & Garden7.17×
04Lauren GrahamMovies & TV6.19×
05AccuWeatherHome & Garden5.59×
06North DakotaTravel & Leisure3.65×
07South DakotaTravel & Leisure2.98×
08MeteorologyHome & Garden2.94×
09The Weather ChannelMovies & TV2.71×
10IowaTravel & Leisure2.56×
11MinnesotaTravel & Leisure2.02×
12AlaskaTravel & Leisure1.85×
13WisconsinTravel & Leisure1.80×
14Midwestern United StatesTravel & Leisure1.72×
15WeatherHome & Garden1.71×
16OklahomaTravel & Leisure1.68×
17TennesseeTravel & Leisure1.66×
18Hobby LobbyHome & Garden1.64×
19SiblingKids & Family1.53×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Weather Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Weather Service audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
PatriotismCONSERVATISM1.20×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Weather Service audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Quality AwarenessPREMIUM0.80×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is National Weather Service's target market in United States?

National Weather Service's target market in United States covers an estimated 10,913,984 people, concentrated in Texas and California.

02

What is the gender split and age of National Weather Service customers?

62.0% of the National Weather Service audience are female, 38.0% are male, with an average age of 44.4 years.

03

Which brands do National Weather Service fans like most?

National Weather Service fans show strongest brand affinity for National Oceanic and Atmospheric Administration (16.71×), AccuWeather (5.59×), and Weather Underground (weather service) (7.17×) over the country average.

04

Where do National Weather Service fans live in United States?

National Weather Service fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Minnesota (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do National Weather Service fans also like?

Beyond National Weather Service itself, the audience over-indexes on AccuWeather (5.59×), Weather Underground (weather service) (7.17×), Meteorology (2.94×), and Hobby Lobby (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See National Weather Service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Weather Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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