National Weather Service Audience in United States

National Weather Service logo

National Weather Service has an estimated audience of 11,174,697 people in United States. 62.0% are female, 38.0% are male, average age 44.4. Top regions: Texas, California, Florida. Top brand affinities: National Oceanic and Atmospheric Administration, AccuWeather, Weather Underground (weather service), Meteorology, Hobby Lobby.

The average National Weather Service fan in United States is 44.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include National Oceanic and Atmospheric Administration, AccuWeather, Weather Underground (weather service), with strongest over-indexing on National Oceanic and Atmospheric Administration (16.71× the country average). Demographically, the National Weather Service audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of National Weather Service fans

Demographic split for National Weather Service audience in United States
MetricValue
Female62.0%
Male38.0%
Average age44.4
Estimated audience size11,174,697

Audience persona

The typical National Weather Service fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for National Oceanic and Atmospheric Administration.

Top regions in United States

Top regions ranked by reach for National Weather Service in United States
RegionReachAffinity
Texas422,6680.44×
California336,8770.27×
Florida287,5050.38×
Minnesota287,0851.79×
Ohio280,3450.81×
New York267,2060.43×
Missouri262,5381.46×
Iowa248,3032.7×
Illinois241,7240.65×
Wisconsin235,8951.4×
Pennsylvania235,2510.63×
North Carolina225,9190.67×
Michigan225,1090.77×
Virginia187,5840.69×
Indiana178,5160.87×
Georgia167,3900.49×
Oklahoma163,5051.32×
Tennessee163,1090.73×
Colorado154,4660.88×
Kansas148,1451.68×
Kentucky143,7871.03×
Nebraska143,4982.56×
Washington140,9140.63×
Oregon116,2750.91×
Arkansas111,9671.22×
Massachusetts104,9950.48×
Arizona98,0260.43×
New Jersey97,8920.34×
Maryland97,4100.51×
South Carolina95,7960.57×
Alabama91,3520.59×
South Dakota87,7493.4×
Louisiana81,0640.56×
Mississippi72,2650.78×
Idaho68,5601.22×
Maine64,7361.62×
Montana63,8652.06×
West Virginia62,1461.19×
Connecticut61,5400.55×
Utah54,5350.54×
North Dakota44,7381.95×
Wyoming43,7612.64×
Nevada43,4350.4×
New Mexico42,1280.75×
New Hampshire35,7720.81×
Vermont35,6151.82×
Alaska19,7150.82×
Rhode Island17,1540.48×
Hawaii15,3620.32×
Delaware13,7290.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Weather Service audience
BrandAffinityCategory
National Oceanic and Atmospheric Administration16.71×Politics & Society
AccuWeather5.59×Home & Garden
Weather Underground (weather service)7.17×Home & Garden
Meteorology2.94×Home & Garden
Hobby Lobby1.64×Home & Garden
MSN1.51×News
Weather1.71×Home & Garden
North Dakota3.65×Travel & Leisure
Midwestern United States1.72×Travel & Leisure
South Dakota2.98×Travel & Leisure
Lauren Graham6.19×Movies & TV
WeatherBug7.39×Home & Garden
Tennessee1.66×Travel & Leisure
Minnesota2.02×Travel & Leisure
The Weather Channel2.71×Movies & TV
Sibling1.53×Kids & Family
Wisconsin1.8×Travel & Leisure
Oklahoma1.68×Travel & Leisure
Iowa2.56×Travel & Leisure
Alaska1.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Weather Service audience
TraitClusterScore
PatriotismCONSERVATISM1.87
Community OrientationOPEN1.52
Need for SecurityCONSERVATISM1.28
Convenience OrientationPREMIUM1.24
Price SensitivityPREMIUM1.21
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for National Weather Service
CountryShare
United States67.2%
Argentina25.2%
Mexico2.0%

See National Weather Service audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does National Weather Service have in United States?

National Weather Service has an estimated audience of 11,174,697 people in United States, concentrated in Texas and California.

What is the gender split and age of National Weather Service fans?

62.0% of National Weather Service fans are female, 38.0% are male, with an average age of 44.4 years.

Which brands do National Weather Service fans like most?

National Weather Service fans show strongest brand affinity for National Oceanic and Atmospheric Administration (16.71×), AccuWeather (5.59×), and Weather Underground (weather service) (7.17×) over the country average.

Where do National Weather Service fans live in United States?

National Weather Service fans in United States are most concentrated in Texas (reach 422,668), California (reach 336,877), and Florida (reach 287,505). These three regions account for the largest share of the active audience.

What other brands do National Weather Service fans also like?

Beyond National Weather Service itself, the audience over-indexes on AccuWeather (5.59×), Weather Underground (weather service) (7.17×), Meteorology (2.94×), and Hobby Lobby (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Weather Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.