Rascasse Audience Intelligence

Iowa Audience in United States

A data profile of the people who buy, follow and care about Iowa in United States — modelled from more than twelve digital signal sources. Iowa has an estimated audience of 13,749,767 people in United States.

#147among POI in United States#232in Travel & Leisure

The average Iowa fan in United States is 43.4 years old, balanced, and lives primarily in Iowa.

The audience is concentrated in Iowa, California, Texas.

Top brand affinities include Kwik Trip, Renewable energy, Hy-Vee, with strongest over-indexing on Kwik Trip (6.28× the country average).

Demographically, the Iowa audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iowa fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Kwik Trip.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iowa profile in United States.

Audience size
13.7M
in United States
Gender
52.0%♀
48.0% male
Age
43.4
average years
Country rank
#2575
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iowa fans

52.0% are female, 48.0% are male, average age 43.4.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Iowa audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.4
Estimated audience size13,749,767
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Iowa audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Iowa audience comes from United States.

Worldwide audience distribution share by country for Iowa
CountryShare
United States81.9%
Mexico2.7%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iowa audience in United States is strongest.

Fig. 05

Top regions by affinity

Iowa fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~1.5M13.00×
02Nebraska~100K2.11×
03South Dakota~50K1.55×
04Minnesota~300K1.31×
05Illinois~500K1.12×
06Wisconsin~200K1.05×
07Louisiana~200K0.97×
08Missouri~200K0.96×
09North Dakota~30K0.96×
10Kansas~100K0.95×
11Indiana~200K0.83×
12Wyoming~20K0.83×
13Colorado~200K0.82×
14Arizona~200K0.80×
15Washington, District of Columbia~30K0.77×
16Montana~30K0.73×
17Michigan~300K0.72×
18Ohio~300K0.71×
19Arkansas~80K0.71×
20Alaska~20K0.71×
21Oklahoma~100K0.70×
22Tennessee~200K0.68×
23Massachusetts~200K0.68×
24Kentucky~100K0.68×
25Utah~80K0.68×
26Texas~800K0.67×
27Nevada~90K0.67×
28Virginia~200K0.66×
29Washington~200K0.66×
30Alabama~100K0.66×
31Mississippi~70K0.66×
32Maine~30K0.66×
33North Carolina~300K0.65×
34Oregon~100K0.65×
35Idaho~50K0.65×
36Pennsylvania~300K0.64×
37Maryland~200K0.64×
38New Hampshire~30K0.64×
39Florida~600K0.63×
40Georgia~300K0.63×
41Connecticut~90K0.63×
42New Mexico~40K0.63×
43Delaware~20K0.62×
44West Virginia~40K0.61×
45California~900K0.59×
46South Carolina~100K0.59×
47Hawaii~30K0.59×
48Rhode Island~30K0.59×
49New York~400K0.58×
50New Jersey~200K0.58×
Fig. 06

Affinity by region

Affinity by region — Iowa, United States
0.58×1.00×13.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iowa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iowa audience
#·InterestCategoryAffinity×
01University of IowaBusiness & Career9.95×
02Iowa Hawkeyes footballSports9.10×
03Hy-VeeShopping6.81×
04Kwik TripShopping6.28×
05Casey's General StoresFood & Beverages4.82×
06Renewable energyBusiness & Career3.49×
07Sustainable energyHome & Garden2.88×
08QuikTripShopping2.84×
09FedExBusiness & Career2.26×
10SubwayFood & Beverages2.25×
11Pizza HutFood & Beverages2.24×
12Real propertyHome & Garden2.19×
13McDonald'sFood & Beverages2.11×
14LivestockPets & Animals1.82×
15MSNNews1.80×
16StarbucksFood & Beverages1.77×
17Burger KingFood & Beverages1.75×
18RedditInternet & Social Media1.68×
19RecreationTravel & Leisure1.64×
20NatureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iowa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iowa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Convenience OrientationPREMIUM1.76×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iowa audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iowa have in United States?

Iowa has an estimated audience of 13,749,767 people in United States, concentrated in Iowa and California.

02

What is the gender split and age of Iowa fans?

52.0% of Iowa fans are female, 48.0% are male, with an average age of 43.4 years.

03

Which brands do Iowa fans like most?

Iowa fans show strongest brand affinity for Kwik Trip (6.28×), Renewable energy (3.49×), and Hy-Vee (6.81×) over the country average.

04

Where do Iowa fans live in United States?

Iowa fans in United States are most concentrated in Iowa (reach ~1.5M), California (reach ~900K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Iowa fans also like?

Beyond Iowa itself, the audience over-indexes on Renewable energy (3.49×), Hy-Vee (6.81×), McDonald's (2.11×), and Pizza Hut (2.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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