Iowa Audience in United States

Iowa has an estimated audience of 13,749,767 people in United States. 52.0% are female, 48.0% are male, average age 43.4. Top regions: Iowa, California, Texas. Top brand affinities: MSN, Kwik Trip, Hy-Vee, Casey's General Stores, Staples (Canada).

The average Iowa fan in United States is 43.4 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, California, Texas. Top brand affinities include MSN, Kwik Trip, Hy-Vee, with strongest over-indexing on MSN (3.76× the country average). Demographically, the Iowa audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Iowa fans

Demographic split for Iowa audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.4
Estimated audience size13,749,767

Audience persona

The typical Iowa fan in United States is balanced, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Iowa in United States
RegionReachAffinity
Iowa1,373,59012.13×
California985,0460.65×
Texas845,9020.72×
Florida626,4980.67×
Illinois530,7161.16×
New York513,3440.67×
Ohio327,2340.77×
Pennsylvania322,4440.7×
North Carolina299,6800.72×
Georgia283,5050.67×
Michigan279,1880.78×
Arizona244,0140.87×
Minnesota242,9421.23×
Virginia232,6470.69×
New Jersey227,7440.65×
Wisconsin221,8831.07×
Indiana217,2170.86×
Missouri216,9720.98×
Massachusetts209,5230.77×
Tennessee195,0420.71×
Washington191,5340.69×
Colorado188,0090.87×
Maryland166,3420.7×
Louisiana139,5610.79×
Alabama136,2130.71×
Nebraska132,7851.93×
South Carolina126,7650.61×
Kentucky120,3360.7×
Oregon104,5050.66×
Oklahoma103,5730.68×
Kansas103,0240.95×
Connecticut94,4820.69×
Nevada94,0460.71×
Utah81,5590.66×
Arkansas77,6650.69×
Mississippi73,8460.65×
Idaho44,6840.65×
South Dakota44,6001.4×
New Mexico42,3480.61×
West Virginia38,1640.6×
New Hampshire35,0940.65×
Hawaii34,3890.58×
Washington, District of Columbia34,3170.83×
Maine33,2590.68×
Montana26,9450.71×
Rhode Island26,2100.6×
North Dakota25,2780.89×
Delaware23,6860.62×
Alaska19,0970.65×
Vermont15,5530.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iowa audience
BrandAffinityCategory
MSN3.76×News
Kwik Trip8.7×Shopping
Hy-Vee8.26×Shopping
Casey's General Stores6.26×Food & Beverages
Staples (Canada)3.21×Business & Career
Iowa Hawkeyes football12.88×Sports
Great Clips3.27×Beauty & Wellness
University of Iowa10.47×Business & Career
QuikTrip3.58×Shopping
Nature1.58×Home & Garden
Hobby Lobby1.95×Home & Garden
Livestock1.84×Pets & Animals
Aldi1.76×Shopping
Recreation1.57×Travel & Leisure
Tom Welling5.79×Movies & TV
Nebraska Cornhuskers football5.3×Sports
Bars1.55×Travel & Leisure
Chuck Norris2.52×Movies & TV
Deion Sanders3.97×Sports
Tractor Supply Company2.62×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iowa audience
TraitClusterScore
ExtroversionTHRILL1.38
PatriotismCONSERVATISM1.33
Community OrientationOPEN1.29
Need for SecurityCONSERVATISM1.1
Convenience OrientationPREMIUM1.1
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Iowa
CountryShare
United States82.0%
Mexico2.7%
Canada1.5%

See Iowa audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Iowa have in United States?

Iowa has an estimated audience of 13,749,767 people in United States, concentrated in Iowa and California.

What is the gender split and age of Iowa fans?

52.0% of Iowa fans are female, 48.0% are male, with an average age of 43.4 years.

Which brands do Iowa fans like most?

Iowa fans show strongest brand affinity for MSN (3.76×), Kwik Trip (8.7×), and Hy-Vee (8.26×) over the country average.

Where do Iowa fans live in United States?

Iowa fans in United States are most concentrated in Iowa (reach 1,373,590), California (reach 985,046), and Texas (reach 845,902). These three regions account for the largest share of the active audience.

What other brands do Iowa fans also like?

Beyond Iowa itself, the audience over-indexes on Kwik Trip (8.7×), Hy-Vee (8.26×), Casey's General Stores (6.26×), and Staples (Canada) (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.