Iowa Audience in United States

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Iowa has an estimated audience of 13,749,767 people in United States. 52.0% are female, 48.0% are male, average age 43.4. Top regions: Iowa, California, Texas. Top brand affinities: Israel, Notre Dame Fighting Irish women's basketball, Keiki, Pillow, Jeep Wagoneer.

The average Iowa fan in United States is 43.4 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, California, Texas. Top brand affinities include Israel, Notre Dame Fighting Irish women's basketball, Keiki, with strongest over-indexing on Israel (2.45× the country average). Demographically, the Iowa audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Iowa fans

Demographic split for Iowa audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.4
Estimated audience size13,749,767

Audience persona

The typical Iowa fan in United States is balanced, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Iowa in United States
RegionReachAffinity
Iowa1,373,59012.13×
California985,0460.65×
Texas845,9020.72×
Florida626,4980.67×
Illinois530,7161.16×
New York513,3440.67×
Ohio327,2340.77×
Pennsylvania322,4440.7×
North Carolina299,6800.72×
Georgia283,5050.67×
Michigan279,1880.78×
Arizona244,0140.87×
Minnesota242,9421.23×
Virginia232,6470.69×
New Jersey227,7440.65×
Wisconsin221,8831.07×
Indiana217,2170.86×
Missouri216,9720.98×
Massachusetts209,5230.77×
Tennessee195,0420.71×
Washington191,5340.69×
Colorado188,0090.87×
Maryland166,3420.7×
Louisiana139,5610.79×
Alabama136,2130.71×
Nebraska132,7851.93×
South Carolina126,7650.61×
Kentucky120,3360.7×
Oregon104,5050.66×
Oklahoma103,5730.68×
Kansas103,0240.95×
Connecticut94,4820.69×
Nevada94,0460.71×
Utah81,5590.66×
Arkansas77,6650.69×
Mississippi73,8460.65×
Idaho44,6840.65×
South Dakota44,6001.4×
New Mexico42,3480.61×
West Virginia38,1640.6×
New Hampshire35,0940.65×
Hawaii34,3890.58×
Washington, District of Columbia34,3170.83×
Maine33,2590.68×
Montana26,9450.71×
Rhode Island26,2100.6×
North Dakota25,2780.89×
Delaware23,6860.62×
Alaska19,0970.65×
Vermont15,5530.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iowa audience
BrandAffinityCategory
Israel2.45×Travel & Leisure
Notre Dame Fighting Irish women's basketball8.7×Sports
Keiki12.88×Home & Garden
Pillow1.51×Home & Garden
Jeep Wagoneer3×Cars & Mobility
MK1.89×Music & Radio
Monogram1.72×Home & Garden
Jeep Grand Cherokee (WJ)2.75×Cars & Mobility
Pro-Ject1.64×Music & Radio
Home staging2.01×Home & Garden
Kean University9.61×Business & Career
Bully (2011 film)2.24×Movies & TV
Keeper (password manager)2.06×Technology & Electronics
Glossier1.66×Beauty & Wellness
Tuscany2.15×Travel & Leisure
Keith Stanfield1.95×Movies & TV
Kodiak, Alaska2.37×Travel & Leisure
Shiba Inu1.93×Pets & Animals
Hebe1.74×Home & Garden
JibJab1.53×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iowa audience
TraitClusterScore
ExtroversionTHRILL1.38
PatriotismCONSERVATISM1.33
Community OrientationOPEN1.29
Need for SecurityCONSERVATISM1.1
Convenience OrientationPREMIUM1.1
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Iowa
CountryShare
United States82.0%
Mexico2.7%
Canada1.5%

See Iowa audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Iowa have in United States?

Iowa has an estimated audience of 13,749,767 people in United States, concentrated in Iowa and California.

What is the gender split and age of Iowa fans?

52.0% of Iowa fans are female, 48.0% are male, with an average age of 43.4 years.

Which brands do Iowa fans like most?

Iowa fans show strongest brand affinity for Israel (2.45×), Notre Dame Fighting Irish women's basketball (8.7×), and Keiki (12.88×) over the country average.

Where do Iowa fans live in United States?

Iowa fans in United States are most concentrated in Iowa (reach 1,373,590), California (reach 985,046), and Texas (reach 845,902). These three regions account for the largest share of the active audience.

What other brands do Iowa fans also like?

Beyond Iowa itself, the audience over-indexes on Notre Dame Fighting Irish women's basketball (8.7×), Keiki (12.88×), Pillow (1.51×), and Jeep Wagoneer (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.