Rascasse Audience Intelligence

Recreation Audience in United States

A data profile of the people who buy, follow and care about Recreation in United States — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 67,868,678 people in United States.

#168among Topic in United States#15in Travel & Leisure

The average Recreation fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include U.S. state, Society, Team sport, with strongest over-indexing on U.S. state (1.5× the country average).

Demographically, the Recreation audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Recreation fan in United States is balanced, around 41.8 years old, with strong Tradition tendencies and a notable affinity for U.S. state.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recreation profile in United States.

Audience size
67.9M
in United States
Gender
51.9%♀
48.1% male
Age
41.8
average years
Country rank
#213
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreation fans

51.9% are female, 48.1% are male, average age 41.8.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Recreation audience in United States
MetricValue
Female51.9%
Male48.1%
Average age41.8
Estimated audience size67,868,678
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Recreation audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Recreation audience comes from United States.

Worldwide audience distribution share by country for Recreation
CountryShare
United States26.1%
United Kingdom6.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreation audience in United States is strongest.

Fig. 05

Top regions by affinity

Recreation fans by region: top regions in United States
#RegionReachAffinity×
01New York~6M1.59×
02Iowa~800K1.41×
03Virginia~2M1.35×
04Colorado~1.5M1.26×
05Montana~200K1.22×
06California~9M1.18×
07Utah~700K1.16×
08Maine~300K1.13×
09Texas~6.5M1.10×
10Oregon~800K1.07×
11Washington, District of Columbia~200K1.07×
12Alaska~200K1.07×
13Vermont~100K1.07×
14Kansas~600K1.05×
15Washington~1.5M1.04×
16Oklahoma~800K1.04×
17New Jersey~2M1.03×
18Alabama~1M1.00×
19Idaho~300K1.00×
20New Mexico~300K1.00×
21Georgia~2M0.99×
22North Carolina~2M0.98×
23Arizona~1.5M0.98×
24Maryland~1M0.98×
25Hawaii~300K0.98×
26Arkansas~500K0.97×
27North Dakota~100K0.97×
28Louisiana~800K0.96×
29West Virginia~300K0.96×
30Illinois~2M0.95×
31Ohio~2M0.94×
32Massachusetts~1M0.93×
33Missouri~1M0.92×
34Florida~4M0.91×
35Connecticut~600K0.90×
36Nevada~600K0.90×
37Mississippi~500K0.89×
38Rhode Island~200K0.88×
39Michigan~1.5M0.87×
40Indiana~1M0.87×
41South Carolina~900K0.87×
42Nebraska~300K0.87×
43Pennsylvania~2M0.85×
44Tennessee~1M0.85×
45Minnesota~800K0.85×
46New Hampshire~200K0.85×
47Kentucky~700K0.84×
48South Dakota~100K0.84×
49Wisconsin~800K0.83×
50Delaware~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Recreation, United States
0.81×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recreation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recreation audience
#·InterestCategoryAffinity×
01Bad BunnyMusic & Radio2.02×
02Survival skillsPolitics & Society1.92×
03Team sportSports1.87×
04LodgingTravel & Leisure1.75×
05Five BelowShopping1.63×
06CompetitionBusiness & Career1.62×
07All-news radioMusic & Radio1.62×
08AlabamaTravel & Leisure1.62×
09TennesseeTravel & Leisure1.60×
10SocietyPolitics & Society1.57×
11FishingSports1.57×
12Instant messagingInternet & Social Media1.55×
13MexicoTravel & Leisure1.55×
14Old NavyFashion & Accessoires1.53×
15FIFA World CupSports1.52×
16Kohl'sShopping1.52×
17BoatingTravel & Leisure1.52×
18FloridaTravel & Leisure1.51×
19News broadcastingBusiness & Career1.51×
20U.S. stateTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recreation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recreation audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.41×
DIY MentalityTHRILL1.38×
Family OrientationCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recreation audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.99×
SustainabilityBALANCE1.01×
Healthy LifestyleBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recreation have in United States?

Recreation has an estimated audience of 67,868,678 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Recreation fans?

51.9% of Recreation fans are female, 48.1% are male, with an average age of 41.8 years.

03

Which brands do Recreation fans like most?

Recreation fans show strongest brand affinity for U.S. state (1.5×), Society (1.57×), and Team sport (1.87×) over the country average.

04

Where do Recreation fans live in United States?

Recreation fans in United States are most concentrated in California (reach ~9M), Texas (reach ~6.5M), and New York (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Recreation fans also like?

Beyond Recreation itself, the audience over-indexes on Society (1.57×), Team sport (1.87×), FIFA World Cup (1.52×), and Florida (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Recreation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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