Recreation Audience in United States

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Recreation has an estimated audience of 67,868,678 people in United States. 51.9% are female, 48.1% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: U.S. state, Society, Team sport, Florida, Kohl's.

The average Recreation fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include U.S. state, Society, Team sport, with strongest over-indexing on U.S. state (1.5× the country average). Demographically, the Recreation audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Recreation fans

Demographic split for Recreation audience in United States
MetricValue
Female51.9%
Male48.1%
Average age41.8
Estimated audience size67,868,678

Audience persona

The typical Recreation fan in United States is balanced, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for U.S. state.

Top regions in United States

Top regions ranked by reach for Recreation in United States
RegionReachAffinity
California9,731,0581.3×
Texas6,840,8981.17×
New York4,869,9611.28×
Florida4,508,1820.98×
Illinois2,320,1851.03×
Virginia2,269,4151.37×
Georgia2,131,9161.02×
North Carolina2,071,5411.01×
Ohio2,063,1350.99×
Pennsylvania1,990,9190.87×
New Jersey1,774,8761.03×
Michigan1,615,1020.91×
Washington1,506,8141.11×
Arizona1,376,2330.99×
Colorado1,374,6391.29×
Massachusetts1,306,1210.98×
Tennessee1,227,1890.9×
Maryland1,155,3660.99×
Indiana1,098,2270.89×
Missouri1,048,4020.96×
Alabama936,3190.99×
South Carolina901,7280.88×
Oregon871,7711.12×
Wisconsin863,1950.85×
Minnesota848,3530.87×
Louisiana822,9950.94×
Iowa789,1821.41×
Oklahoma786,3141.04×
Kentucky699,9850.82×
Utah679,9201.12×
Nevada624,9240.95×
Connecticut588,2440.86×
Kansas583,4711.09×
Arkansas529,9330.95×
Mississippi495,7230.89×
Idaho342,3701.01×
New Mexico328,4680.97×
West Virginia291,5070.92×
Hawaii289,6080.99×
Nebraska288,1760.85×
Maine270,9501.11×
Washington, District of Columbia237,3291.16×
Montana225,0311.2×
New Hampshire223,4010.84×
Rhode Island185,5460.86×
Delaware148,4170.79×
Alaska138,3900.95×
Vermont114,7240.96×
South Dakota110,8140.71×
North Dakota109,7890.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Recreation audience
BrandAffinityCategory
U.S. state1.5×Travel & Leisure
Society1.57×Politics & Society
Team sport1.87×Sports
Florida1.51×Travel & Leisure
Kohl's1.52×Shopping
News broadcasting1.51×Business & Career
Old Navy1.53×Fashion & Accessoires
Instant messaging1.55×Internet & Social Media
FIFA World Cup1.52×Sports
Survival skills1.92×Politics & Society
Competition1.62×Business & Career
Mexico1.55×Travel & Leisure
Bad Bunny2.02×Music & Radio
Lodging1.75×Travel & Leisure
Tennessee1.6×Travel & Leisure
All-news radio1.62×Music & Radio
Fishing1.57×Sports
Alabama1.62×Travel & Leisure
Boating1.52×Travel & Leisure
J. C. Penney1.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Recreation audience
TraitClusterScore
Risk AppetiteTHRILL2.48
Luxury OrientationPREMIUM2.26
SustainabilityBALANCE1.38
Design AffinityPREMIUM1.37
Early Adopter MentalityPOWER1.36
LGBTQ+ IdentityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Recreation
CountryShare
United States26.1%
United Kingdom6.2%
Japan6.0%

See Recreation audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Recreation have in United States?

Recreation has an estimated audience of 67,868,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Recreation fans?

51.9% of Recreation fans are female, 48.1% are male, with an average age of 41.8 years.

Which brands do Recreation fans like most?

Recreation fans show strongest brand affinity for U.S. state (1.5×), Society (1.57×), and Team sport (1.87×) over the country average.

Where do Recreation fans live in United States?

Recreation fans in United States are most concentrated in California (reach 9,731,058), Texas (reach 6,840,898), and New York (reach 4,869,961). These three regions account for the largest share of the active audience.

What other brands do Recreation fans also like?

Beyond Recreation itself, the audience over-indexes on Society (1.57×), Team sport (1.87×), Florida (1.51×), and Kohl's (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.