Recreation Audience in Brazil
Recreation has an estimated audience of 9,674,396 people in Brazil. 61.7% are female, 38.3% are male, average age 39.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Recreation fan in Brazil is 39.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Recreation audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Category: Travel & Leisure · Type: Topic
Demographics of Recreation fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 39.6 |
| Estimated audience size | 9,674,396 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,406,768 | 0.96× |
| Minas Gerais | 913,566 | 0.91× |
| Rio de Janeiro | 886,811 | 0.98× |
| Rio Grande do Sul | 648,973 | 1.14× |
| Bahia | 591,854 | 0.93× |
| Pernambuco | 569,043 | 1.28× |
| Paraná | 548,358 | 0.93× |
| Ceará | 404,116 | 0.95× |
| Santa Catarina | 388,421 | 0.88× |
| Pará | 342,010 | 1.08× |
| Goiás | 286,751 | 0.78× |
| Maranhão | 242,918 | 1× |
| Amazonas | 208,963 | 1.24× |
| Paraíba | 195,889 | 1.01× |
| Espírito Santo | 180,644 | 0.9× |
| Federal District | 161,633 | 1× |
| Alagoas | 157,177 | 1.11× |
| Rio Grande do Norte | 154,181 | 0.96× |
| Mato Grosso do Sul | 149,396 | 1.06× |
| Mato Grosso | 148,561 | 0.82× |
| Piauí | 138,548 | 1.03× |
| Sergipe | 106,573 | 1.06× |
| Rondônia | 74,842 | 0.93× |
| Tocantins | 51,315 | 0.8× |
| Amapá | 41,463 | 1.21× |
| Acre | 31,919 | 0.95× |
| Roraima | 30,418 | 1.11× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.46 |
| Price Sensitivity | PREMIUM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.19 |
| Risk Appetite | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| Japan | 6.0% |
See Recreation audiences in other countries
More Travel & Leisure audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.