Recreation Audience in Canada
Recreation has an estimated audience of 7,599,293 people in Canada. 52.6% are female, 47.4% are male, average age 42.7. Top regions: Ontario, Quebec, British Columbia.
The average Recreation fan in Canada is 42.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Travel & Leisure · Type: Topic
Demographics of Recreation fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.7 |
| Estimated audience size | 7,599,293 |
Recreation fans by region: top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | ~4M | 1.24× |
| Quebec | ~1.5M | 0.84× |
| British Columbia | ~1.5M | 1.29× |
| Alberta | ~1M | 1.04× |
| Nova Scotia | ~400K | 1.57× |
| Manitoba | ~300K | 1.12× |
| Saskatchewan | ~200K | 0.87× |
| New Brunswick | ~100K | 0.76× |
| Newfoundland and Labrador | ~100K | 0.87× |
| Prince Edward Island | ~30K | 0.82× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| Japan | 6.0% |
See Recreation audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.