Rascasse Audience Intelligence

Recreation Audience in Canada

A data profile of the people who buy, follow and care about Recreation in Canada — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 7,599,293 people in Canada.

#162among Topic in Canada#16in Travel & Leisure

The average Recreation fan in Canada is 42.7 years old, balanced, and lives primarily in Ontario.

The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recreation profile in Canada.

Audience size
7.6M
in Canada
Gender
52.6%♀
47.4% male
Age
42.7
average years
Country rank
#217
Topic in Canada
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreation fans

52.6% are female, 47.4% are male, average age 42.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Recreation audience in Canada
MetricValue
Female52.6%
Male47.4%
Average age42.7
Estimated audience size7,599,293
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Recreation audience in Canada
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4923%
50+27%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Recreation audience comes from Canada.

Worldwide audience distribution share by country for Recreation
CountryShare
United States26.1%
United Kingdom6.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreation audience in Canada is strongest.

Fig. 05

Top regions by affinity

Recreation fans by region: top regions in Canada
#RegionReachAffinity×
01Nova Scotia~400K1.57×
02British Columbia~1.5M1.29×
03Ontario~4M1.24×
04Manitoba~300K1.12×
05Alberta~1M1.04×
06Saskatchewan~200K0.87×
07Newfoundland and Labrador~100K0.87×
08Quebec~1.5M0.84×
09Prince Edward Island~30K0.82×
10New Brunswick~100K0.76×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Canada

See Recreation audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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