Recreation Audience in Germany

Recreation has an estimated audience of 11,669,310 people in Germany. 52.0% are female, 48.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Recreation fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Travel & Leisure · Type: Topic
Demographics of Recreation fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 40.7 |
| Estimated audience size | 11,669,310 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,010,853 | 1.18× |
| Bayern | 1,961,215 | 1.05× |
| Baden-Württemberg | 1,694,681 | 1.06× |
| Hessen | 1,334,334 | 1.5× |
| Niedersachsen | 1,046,053 | 0.92× |
| Berlin | 683,033 | 1.31× |
| Rheinland-Pfalz | 558,227 | 0.95× |
| Sachsen | 485,736 | 0.85× |
| Schleswig-Holstein | 384,836 | 0.92× |
| Brandenburg | 312,039 | 0.86× |
| Hamburg | 305,888 | 1.16× |
| Sachsen-Anhalt | 239,622 | 0.79× |
| Thüringen | 223,289 | 0.75× |
| Mecklenburg-Vorpommern | 166,492 | 0.75× |
| Saarland | 122,036 | 0.85× |
| Bremen | 108,965 | 1.09× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| Japan | 6.0% |
See Recreation audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.