Recreation Audience in Spain

Recreation has an estimated audience of 9,437,020 people in Spain. 52.8% are female, 47.2% are male, average age 44.3. Top regions: Catalonia, Andalusia, Community of Madrid.

The average Recreation fan in Spain is 44.3 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Demographically, the Recreation audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Category: Travel & Leisure · Type: Topic

Demographics of Recreation fans

Demographic split for Recreation audience in Spain
MetricValue
Female52.8%
Male47.2%
Average age44.3
Estimated audience size9,437,020

Top regions in Spain

Top regions ranked by reach for Recreation in Spain
RegionReachAffinity
Catalonia1,806,3181.06×
Andalusia1,467,7800.79×
Community of Madrid1,376,9760.87×
Comunidad Valenciana820,5320.77×
Cantabria454,7254.8×
Castilla-La Mancha335,6520.88×
Galicia335,4280.76×
Castile and León307,2950.75×
Canary Islands291,7520.62×
Region of Murcia287,0920.89×
Basque Autonomous Country249,8650.71×
Aragon185,2980.74×
Balearic Islands184,9410.7×
Principality of Asturias154,2190.69×
Extremadura140,2810.69×
Navarre72,1420.61×
La Rioja41,6420.68×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Recreation audience
TraitClusterScore
Community OrientationOPEN1.47
PatriotismCONSERVATISM1.37
Luxury OrientationPREMIUM1.31
Quality AwarenessPREMIUM1.26
Need for SecurityCONSERVATISM1.22
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Recreation
CountryShare
United States26.1%
United Kingdom6.2%
Japan6.0%

See Recreation audiences in other countries

More Travel & Leisure audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.