A data profile of the people who buy, follow and care about Recreation in France — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 11,902,885 people in France.
The average Recreation fan in France is 43.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Society, Team sport, Competition, with strongest over-indexing on Society (1.85× the country average).
Demographically, the Recreation audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Recreation fan in France is balanced, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Society.
The key figures that characterise the Recreation profile in France.
54.1% are female, 45.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.2 |
| Estimated audience size | 11,902,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Recreation audience comes from France.
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| Japan | 6.0% |
Where the Recreation audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.39× | |
| 02 | Occitanie | ~1M | 1.09× | |
| 03 | Hauts-de-France | ~1M | 1.08× | |
| 04 | Grand Est | ~1M | 1.07× | |
| 05 | Auvergne-Rhône-Alpes | ~1.5M | 1.03× | |
| 06 | Nouvelle-Aquitaine | ~1M | 1.03× | |
| 07 | Brittany | ~600K | 1.00× | |
| 08 | Centre-Val de Loire | ~400K | 0.98× | |
| 09 | Provence-Alpes-Côte d'Azur | ~900K | 0.97× | |
| 10 | Normandy | ~600K | 0.97× | |
| 11 | Bourgogne-Franche-Comté | ~500K | 0.94× | |
| 12 | Pays de la Loire | ~600K | 0.90× | |
| 13 | Corsica | ~50K | 0.81× |
The strongest cross-interests of the Recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban contemporary | Music & Radio | 2.39× | ||
| 02 | Competition | Business & Career | 1.89× | ||
| 03 | Society | Politics & Society | 1.85× | ||
| 04 | Team sport | Sports | 1.73× | ||
| 05 | Sports club | Sports | 1.72× | ||
| 06 | Gown | Fashion & Accessoires | 1.72× | ||
| 07 | Survival skills | Politics & Society | 1.71× | ||
| 08 | Center Parcs | Travel & Leisure | 1.70× | ||
| 09 | Spain | Travel & Leisure | 1.59× | ||
| 10 | Physical strength | Sports | 1.59× | ||
| 11 | Promod | Fashion & Accessoires | 1.58× | ||
| 12 | Kinship | Kids & Family | 1.58× | ||
| 13 | Gémo | Fashion & Accessoires | 1.57× | ||
| 14 | Genetics | Kids & Family | 1.55× | ||
| 15 | Charity shop | Fashion & Accessoires | 1.54× | ||
| 16 | Vacation rental | Travel & Leisure | 1.54× | ||
| 17 | Postmodernism | Arts & Culture | 1.53× | ||
| 18 | Pleasure | Politics & Society | 1.52× | ||
| 19 | Intersport | Shopping | 1.51× | ||
| 20 | Gender | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.18× | |
| DIY Mentality | THRILL | 1.17× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.89× |
Recreation has an estimated audience of 11,902,885 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.1% of Recreation fans are female, 45.9% are male, with an average age of 43.2 years.
Recreation fans show strongest brand affinity for Society (1.85×), Team sport (1.73×), and Competition (1.89×) over the country average.
Recreation fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Recreation itself, the audience over-indexes on Team sport (1.73×), Competition (1.89×), Intersport (1.51×), and Pleasure (1.52×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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