Recreation Audience in France
Recreation has an estimated audience of 11,902,885 people in France. 54.1% are female, 45.9% are male, average age 43.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Society, Team sport, Competition, Intersport, Pleasure.
The average Recreation fan in France is 43.2 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Society, Team sport, Competition, with strongest over-indexing on Society (1.85× the country average). Demographically, the Recreation audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Recreation fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.2 |
| Estimated audience size | 11,902,885 |
Audience persona
The typical Recreation fan in France is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Society.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,967,775 | 1.39× |
| Auvergne-Rhône-Alpes | 1,444,654 | 1.03× |
| Hauts-de-France | 1,133,363 | 1.08× |
| Occitanie | 1,122,829 | 1.09× |
| Nouvelle-Aquitaine | 1,076,567 | 1.03× |
| Grand Est | 1,034,706 | 1.07× |
| Provence-Alpes-Côte d'Azur | 851,242 | 0.96× |
| Pays de la Loire | 588,728 | 0.89× |
| Brittany | 579,254 | 1× |
| Normandy | 557,714 | 0.96× |
| Bourgogne-Franche-Comté | 450,606 | 0.94× |
| Centre-Val de Loire | 440,039 | 0.98× |
| Corsica | 33,549 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Society | 1.85× | Politics & Society |
| Team sport | 1.73× | Sports |
| Competition | 1.89× | Business & Career |
| Intersport | 1.51× | Shopping |
| Pleasure | 1.52× | Politics & Society |
| Sports club | 1.72× | Sports |
| Center Parcs | 1.7× | Travel & Leisure |
| Survival skills | 1.71× | Politics & Society |
| Promod | 1.58× | Fashion & Accessoires |
| Spain | 1.59× | Travel & Leisure |
| Gémo | 1.57× | Fashion & Accessoires |
| Urban contemporary | 2.39× | Music & Radio |
| Genetics | 1.55× | Kids & Family |
| Gender | 1.5× | Politics & Society |
| Gown | 1.72× | Fashion & Accessoires |
| Postmodernism | 1.53× | Arts & Culture |
| Charity shop | 1.54× | Fashion & Accessoires |
| Physical strength | 1.59× | Sports |
| Kinship | 1.58× | Kids & Family |
| Vacation rental | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.32 |
| Design Affinity | PREMIUM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Mindfulness | BALANCE | 1.12 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| Japan | 6.0% |
See Recreation audiences in other countries
More Travel & Leisure audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Recreation have in France?
Recreation has an estimated audience of 11,902,885 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Recreation fans?
54.1% of Recreation fans are female, 45.9% are male, with an average age of 43.2 years.
Which brands do Recreation fans like most?
Recreation fans show strongest brand affinity for Society (1.85×), Team sport (1.73×), and Competition (1.89×) over the country average.
Where do Recreation fans live in France?
Recreation fans in France are most concentrated in Île-de-France (reach 2,967,775), Auvergne-Rhône-Alpes (reach 1,444,654), and Hauts-de-France (reach 1,133,363). These three regions account for the largest share of the active audience.
What other brands do Recreation fans also like?
Beyond Recreation itself, the audience over-indexes on Team sport (1.73×), Competition (1.89×), Intersport (1.51×), and Pleasure (1.52×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.